('blog',0,73,179,'en',0,'<p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc. |<a href=\"mailto:yoursuccess@divihn.com\">yoursuccess@divihn.com.</a></p><p>The creator of the document reserves all rights. Publication Date: July 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</p><p><strong>Table of Contents</strong></p><ol><li><a href=\"#introduction\">Introduction</a></li><li><a href=\"#salesforce_community\">What are Salesforce Communities</a></li><li><a href=\"#salesforce_types\">Types of Salesforce Communities</a></li><li><a href=\"#benfits\">How Salesforce Communities Could be Leveraged Beneficially</a></li><li><a href=\"#conclusion\">Concluding Remarks</a></li><li><a href=\"#solution\">DivIHN Salesforce Solutions</a></li></ol><p><strong>Introduction</strong></p><p>The technologies that we use transform into a better alternative continuously. At the same time, various businesses are adopting these technologies and expanding identically in the same way these products grow and evolve. One of these kinds of technologies that are currently assisting businesses is called the Salesforce Community Cloud.</p><p>Salesforce is one of the leading players globally in customer relationship management tools, and it is widely recognised for its ability to bring customers and businesses closer together.</p><p>This integrated CRM platform covers many functions for all your departments, including sales, commerce, marketing, and service, as well as a single common perspective of each consumer, allowing them to contribute to diverse sections of their operations cohesively.</p><p>Businesses in today’s world use Salesforce to understand their customers better, communicate with them on multiple levels, and expand their existing customer base.</p><p>The paradigm shift in the adoption of digital technologies has transformed how internet users interact with one another and the wider world. The human notion of feeling connected with others around us has lost its true meaning due to the rise of automation in the name of efficiency.</p><p>It is essential to support and maintain sales teams and administrative leadership. All parties involved, including consumers, employees, and management, want a genuine relationship with a human being.</p><p>Now, this is why there is such a thing as Salesforce Customer Communities, a fantastic technique to drive relationships that will significantly influence the growth of your organization to produce superior results.</p><p>In today’s age of digital advancement, the capacity to interact and collaborate has become the primary emphasis of all businesses. Every company or organization’s success depends on its ability to interact successfully with its customers, employees, and other consumers.</p><p>An online platform, Salesforce Community Cloud creates branded web portals for engaging customers, employees, and partners in a responsive manner. Primarily, it is a framework that allows companies to rapidly construct branded portals that can be optimized and adapted for mobile devices.</p><p><strong>What Are Salesforce Communities</strong></p><p>The Salesforce community cloud is a social platform developed by Salesforce to enhance the levels of communication and interaction between a company and its various stakeholders, including its employees, partners, and customers. The Salesforce Community Cloud uses a social CRM platform, enabling users to share their screens and communicate with one another. During a conversation already in progress, it allows its users to send and receive photos and data in real-time. Customers can search for information and engage with other customers through these platforms, simplifying customer relationship management (CRM). In addition, the console comes equipped with a button labelled “BUY,” which makes it easier to conduct business online. Employees can use the community cloud for various workplace interactions, including but not limited to human resource management (HRM), troubleshooting, help desk contact, and interactions between teams located in separate geographical areas. Similarly, leadership can utilize it to increase communication with its channel partners and other external parties.</p><p>&nbsp;</p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.png\" data-entity-uuid=\"4b306be0-9f74-40b0-b7ba-db35c31e048f\" data-entity-type=\"file\" width=\"800\" height=\"560\"><p>&nbsp;</p><p>&nbsp;<strong>Types of Salesforce Communities</strong></p><main class=\"container\" role=\"main\"><p>There are three types of communities that Salesforce cloud offers.</p><ul><li>Customer Communities – a self-service portal that gives assistance and feedback (frequently asked questions, articles, documentation, and interactions with other customers — for example, by using a Salesforce Success Community). Salesforce customer communities enable businesses to more effectively communicate pertinent information with one another, improve the overall customer experience, and boost engagement.</li><li>Internal Workforce Communities – IT department can create a portal for Human Resources and Information technology information for the employees within the organization. It allows employees to connect and offers them a single location for shared files, searchable knowledge databases and training materials, scheduling, project management, and organizational documents or announcements.</li><li>Business Partners Community – Salesforce Communities offers a specialized information hub for B2B organizations. It enables their sales teams and resellers to readily obtain critical data and communicate in real-time to close more deals. It is a place where partners can manage their businesses, learn best practices, receive the help they require, and communicate with Salesforce staff in a completely safe setting.</li></ul></main><p>&nbsp;</p><p><strong>How Salesforce Communities Could Be Leveraged Beneficially</strong></p><p><strong><u>Building Brand Experiences</u></strong>- Salesforce provides a wide range of options for users to modify the look and feel of their communities. To begin, you can customize the appearance to align with your organization’s branding. Making these adjustments can help to improve&nbsp;</p><p>our brand’s image and these communities entailing your consumers, staff and business partners can also work as a trust-building platform.</p><p>Not only does a customer community allow them to interact with other clients and staff members of your business, but it also allows them to view interactions that have taken place between other clients and members of your team.</p><p>Customers who join such communities spend 19% more than customers who do not participate in branded communities. They can observe how your employees interact with one another, the quality of customer service that your employees provide, and the level of assistance they anticipate receiving from the community if they experience problems with the product or service you provide.</p><p><strong><u>24x7x365 Connectivity</u></strong>- Connections and collaboration are the two most important factors determining a company’s success. Salesforce communities offer a robust platform that can be used to forge new connections and grow existing ones while ensuring seamless integration between the two.</p><p>Users can communicate, work together, and complete transactions on the go, regardless of where they are. The seamless ability to share information and knowledge significantly impacts the workforce’s productivity. Providing customers with interactive areas in which they can connect will go a long way in resolving issues and answering questions.</p><p>To develop worldwide connections independent of work hours, the various groups that are important to your company are addressed in a tailored manner.</p><p><strong><u>Consumer Research and Insights</u></strong>- With Salesforce communities, you give customers an avenue to express the problems they are experiencing, voice their concerns, and participate candidly with your staff. This is possibly the most valuable aspect of developing a customer community for your business.</p><p>A customer community can be an essential component of your techniques for conducting consumer research. It provides a centralized location where your customers can come to you, ask questions, and gain public confirmation that other customers are having the same problem.</p><p>The Idea Exchange provides a beautiful illustration of this point. In this section, users can offer suggestions for new additions to the platform and modifications to existing features. As a result, thousands of customers are flooding into their community, pointing out problematic areas, offering proposals for additional features, and concurring with the ideas presented by other customers.</p><p>Businesses shell out thousands of dollars for this kind of consumer insight, and Salesforce communities enable you to put these processes on autopilot.</p><p><strong><u>Influencer Marketing</u></strong>- You likely have potential valuable brand ambassadors sitting around waiting for you to start a conversation with them and take your relationships to the next level. This development can be attributed to the fact that you are not constantly engaging in conversations with your customers.</p><p>You will have an easier time determining who the power users and public ambassadors for your product and brand are if you use Salesforce communities. They make their presence known by the amount of time they invest in contributing to your community and the feedback they provide to other clients.</p><p>You’ll be able to bring those individuals closer to your organization and provide them with the resources that will allow them to effectively become true high-level ambassadors for your brand if you make use of Salesforce communities. You can even contract them into the employee side of things, where you can use the collaboration, file sharing, and documentation capabilities to ensure that you are all on the same page.</p><p>A single, straightforward dashboard makes it possible to collaborate on content planning, gather content from social media, and more.</p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites-1.jpeg\" data-entity-uuid=\"04bf261b-979e-4aa3-a32e-615770a0a5dc\" data-entity-type=\"file\" width=\"638\" height=\"479\"><p>&nbsp;</p><p><strong><u>Optimizing The Supply Chain and costs</u></strong> – Managing a corporate supply chain can be challenging if the appropriate tools are unavailable. When manufacturers participate in Salesforce communities, they receive access to a wide variety of technologies that allow them to improve how they interact with their suppliers and manage their supply chains.</p><p>The distribution of products and monitoring of their placement in stores could be managed through the usage of communities. Any issues in the supply chain management can be identified, and corrective action with the relevant stakeholders can be executed.</p><p>In addition, you can create dashboards for your customers and partners by using extension applications for Salesforce communities. These dashboards will make monitoring and tracking simple for your customers and partners. These communities may be customized, and some apps can be used to increase their functionality, making them an excellent tool for any business that wants to improve its supply chain management by fostering better communication and collaboration among employees.</p><p>Because this Community Cloud has pre-built custom templates and apps provided by third parties, it is possible to cut down on the costs associated with building bespoke in-house solutions.</p><p><strong><u>Employee Empowerment</u></strong> – It is astonishing to know but also a proven fact that 60% of businesses do not have a long-term strategy for managing their internal communications. However, communication is a necessity. When employees at a company are connected and regularly engage in effective forms of internal communication, the productivity of those individuals rises by 25%.</p><p>Organizations can improve their employees’ sense of community by establishing employee communities. Your workers will get to know one another better within the firm and strengthen communication more naturally if you provide a social platform for them to use.</p><p>It can be a practical approach to enhance communication and engagement among your teams to use Salesforce communities as a communication platform for your employees. Through open and public communication, data sharing, and more effective information distribution, it has the potential to bring down barriers and assist in the process of creating alignment among departments.</p><p>Your team members can instantly share their ideas, data, and insights in employee communities. They can assist in connecting others with crucial information that would be difficult to spread across a business via email alone correctly.</p><p>They will have a much simpler time locating specialists working for your company who can offer advice and speedily assist them in finding solutions to challenges. In addition, when these realizations are brought to the public’s attention, it will help other people in the future in finding solutions to the challenges that they are facing.</p><p>&nbsp;</p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.jpeg\" data-entity-uuid=\"d0d8d3d7-1083-436d-ad9d-1289726e0ab7\" data-entity-type=\"file\" width=\"638\" height=\"359\"><p>&nbsp;</p><p><strong>Concluding Remarks</strong></p><p>The Salesforce Community Cloud can help in the advancement of your business entity. With the help of these Communities, your clients will have a forum to engage with your company and other customers. They also can benefit from the opportunity of high-quality after-sales service.</p><p>Consider these Salesforce customer communities if you want to increase sales, improve customer satisfaction, boost customer engagement, boost employee connectedness, and have the ability to interact and collaborate with your customers, including the ability to gain data insights from those interactions.</p><p>You can develop a fully functional portal for your customers and thoroughly personalize the experience they have as online customers, regardless of the size of your company.</p><p>These solutions can be seamlessly integrated without noticeable disruption to your existing systems. Since there are many avenues for modification, you may make it as straightforward or as complicated as you choose.</p><p><strong>DivIHN SalesForce Solutions</strong></p><p>DivIHN Integration Inc. can help unleash the Salesforce Cloud’s power and associated development tools. It is the world’s most trusted multi-tenant cloud platform. We can help to design and develop business strategy-driven solutions that integrate Salesforce with enterprise applications. To know more, please write to <a href=\"mailto:kannan@divihn.com\">kannan@divihn.com.</a></p>','','full_html'),('blog',0,73,180,'en',0,'<p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc. |<a href=\"mailto:yoursuccess@divihn.com\">yoursuccess@divihn.com.</a></p><p>The creator of the document reserves all rights. Publication Date: July 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</p><p><strong>Table of Contents</strong></p><ol><li><a href=\"#introduction\">Introduction</a></li><li><a href=\"#salesforce_community\">What are Salesforce Communities</a></li><li><a href=\"#salesforce_types\">Types of Salesforce Communities</a></li><li><a href=\"#benfits\">How Salesforce Communities Could be Leveraged Beneficially</a></li><li><a href=\"#conclusion\">Concluding Remarks</a></li><li><a href=\"#solution\">DivIHN Salesforce Solutions</a></li></ol><p><span data-contrast=\"auto\"><strong>Introduction</strong></span></p><p>The technologies that we use transform into a better alternative continuously. At the same time, various businesses are adopting these technologies and expanding identically in the same way these products grow and evolve. One of these kinds of technologies that are currently assisting businesses is called the Salesforce Community Cloud.</p><p>Salesforce is one of the leading players globally in customer relationship management tools, and it is widely recognised for its ability to bring customers and businesses closer together.</p><p>This integrated CRM platform covers many functions for all your departments, including sales, commerce, marketing, and service, as well as a single common perspective of each consumer, allowing them to contribute to diverse sections of their operations cohesively.</p><p>Businesses in today’s world use Salesforce to understand their customers better, communicate with them on multiple levels, and expand their existing customer base.</p><p>The paradigm shift in the adoption of digital technologies has transformed how internet users interact with one another and the wider world. The human notion of feeling connected with others around us has lost its true meaning due to the rise of automation in the name of efficiency.</p><p>It is essential to support and maintain sales teams and administrative leadership. All parties involved, including consumers, employees, and management, want a genuine relationship with a human being.</p><p>Now, this is why there is such a thing as Salesforce Customer Communities, a fantastic technique to drive relationships that will significantly influence the growth of your organization to produce superior results.</p><p>In today’s age of digital advancement, the capacity to interact and collaborate has become the primary emphasis of all businesses. Every company or organization’s success depends on its ability to interact successfully with its customers, employees, and other consumers.</p><p>An online platform, Salesforce Community Cloud creates branded web portals for engaging customers, employees, and partners in a responsive manner. Primarily, it is a framework that allows companies to rapidly construct branded portals that can be optimized and adapted for mobile devices.</p><p><strong>What Are Salesforce Communities</strong></p><p>The Salesforce community cloud is a social platform developed by Salesforce to enhance the levels of communication and interaction between a company and its various stakeholders, including its employees, partners, and customers. The Salesforce Community Cloud uses a social CRM platform, enabling users to share their screens and communicate with one another. During a conversation already in progress, it allows its users to send and receive photos and data in real-time. Customers can search for information and engage with other customers through these platforms, simplifying customer relationship management (CRM). In addition, the console comes equipped with a button labelled “BUY,” which makes it easier to conduct business online. Employees can use the community cloud for various workplace interactions, including but not limited to human resource management (HRM), troubleshooting, help desk contact, and interactions between teams located in separate geographical areas. Similarly, leadership can utilize it to increase communication with its channel partners and other external parties.</p><p>&nbsp;</p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.png\" data-entity-uuid=\"4b306be0-9f74-40b0-b7ba-db35c31e048f\" data-entity-type=\"file\" width=\"800\" height=\"560\"><p>&nbsp;</p><p>&nbsp;<strong>Types of Salesforce Communities</strong></p><main class=\"container\" role=\"main\"><p>There are three types of communities that Salesforce cloud offers.</p><ul><li>Customer Communities – a self-service portal that gives assistance and feedback (frequently asked questions, articles, documentation, and interactions with other customers — for example, by using a Salesforce Success Community). Salesforce customer communities enable businesses to more effectively communicate pertinent information with one another, improve the overall customer experience, and boost engagement.</li><li>Internal Workforce Communities – IT department can create a portal for Human Resources and Information technology information for the employees within the organization. It allows employees to connect and offers them a single location for shared files, searchable knowledge databases and training materials, scheduling, project management, and organizational documents or announcements.</li><li>Business Partners Community – Salesforce Communities offers a specialized information hub for B2B organizations. It enables their sales teams and resellers to readily obtain critical data and communicate in real-time to close more deals. It is a place where partners can manage their businesses, learn best practices, receive the help they require, and communicate with Salesforce staff in a completely safe setting.</li></ul></main><p>&nbsp;</p><p><strong>How Salesforce Communities Could Be Leveraged Beneficially</strong></p><p><strong><u>Building Brand Experiences</u></strong>- Salesforce provides a wide range of options for users to modify the look and feel of their communities. To begin, you can customize the appearance to align with your organization’s branding. Making these adjustments can help to improve&nbsp;</p><p>our brand’s image and these communities entailing your consumers, staff and business partners can also work as a trust-building platform.</p><p>Not only does a customer community allow them to interact with other clients and staff members of your business, but it also allows them to view interactions that have taken place between other clients and members of your team.</p><p>Customers who join such communities spend 19% more than customers who do not participate in branded communities. They can observe how your employees interact with one another, the quality of customer service that your employees provide, and the level of assistance they anticipate receiving from the community if they experience problems with the product or service you provide.</p><p><strong><u>24x7x365 Connectivity</u></strong>- Connections and collaboration are the two most important factors determining a company’s success. Salesforce communities offer a robust platform that can be used to forge new connections and grow existing ones while ensuring seamless integration between the two.</p><p>Users can communicate, work together, and complete transactions on the go, regardless of where they are. The seamless ability to share information and knowledge significantly impacts the workforce’s productivity. Providing customers with interactive areas in which they can connect will go a long way in resolving issues and answering questions.</p><p>To develop worldwide connections independent of work hours, the various groups that are important to your company are addressed in a tailored manner.</p><p><strong><u>Consumer Research and Insights</u></strong>- With Salesforce communities, you give customers an avenue to express the problems they are experiencing, voice their concerns, and participate candidly with your staff. This is possibly the most valuable aspect of developing a customer community for your business.</p><p>A customer community can be an essential component of your techniques for conducting consumer research. It provides a centralized location where your customers can come to you, ask questions, and gain public confirmation that other customers are having the same problem.</p><p>The Idea Exchange provides a beautiful illustration of this point. In this section, users can offer suggestions for new additions to the platform and modifications to existing features. As a result, thousands of customers are flooding into their community, pointing out problematic areas, offering proposals for additional features, and concurring with the ideas presented by other customers.</p><p>Businesses shell out thousands of dollars for this kind of consumer insight, and Salesforce communities enable you to put these processes on autopilot.</p><p><strong><u>Influencer Marketing</u></strong>- You likely have potential valuable brand ambassadors sitting around waiting for you to start a conversation with them and take your relationships to the next level. This development can be attributed to the fact that you are not constantly engaging in conversations with your customers.</p><p>You will have an easier time determining who the power users and public ambassadors for your product and brand are if you use Salesforce communities. They make their presence known by the amount of time they invest in contributing to your community and the feedback they provide to other clients.</p><p>You’ll be able to bring those individuals closer to your organization and provide them with the resources that will allow them to effectively become true high-level ambassadors for your brand if you make use of Salesforce communities. You can even contract them into the employee side of things, where you can use the collaboration, file sharing, and documentation capabilities to ensure that you are all on the same page.</p><p>A single, straightforward dashboard makes it possible to collaborate on content planning, gather content from social media, and more.</p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites-1.jpeg\" data-entity-uuid=\"04bf261b-979e-4aa3-a32e-615770a0a5dc\" data-entity-type=\"file\" width=\"638\" height=\"479\"><p>&nbsp;</p><p><strong><u>Optimizing The Supply Chain and costs</u></strong> – Managing a corporate supply chain can be challenging if the appropriate tools are unavailable. When manufacturers participate in Salesforce communities, they receive access to a wide variety of technologies that allow them to improve how they interact with their suppliers and manage their supply chains.</p><p>The distribution of products and monitoring of their placement in stores could be managed through the usage of communities. Any issues in the supply chain management can be identified, and corrective action with the relevant stakeholders can be executed.</p><p>In addition, you can create dashboards for your customers and partners by using extension applications for Salesforce communities. These dashboards will make monitoring and tracking simple for your customers and partners. These communities may be customized, and some apps can be used to increase their functionality, making them an excellent tool for any business that wants to improve its supply chain management by fostering better communication and collaboration among employees.</p><p>Because this Community Cloud has pre-built custom templates and apps provided by third parties, it is possible to cut down on the costs associated with building bespoke in-house solutions.</p><p><strong><u>Employee Empowerment</u></strong> – It is astonishing to know but also a proven fact that 60% of businesses do not have a long-term strategy for managing their internal communications. However, communication is a necessity. When employees at a company are connected and regularly engage in effective forms of internal communication, the productivity of those individuals rises by 25%.</p><p>Organizations can improve their employees’ sense of community by establishing employee communities. Your workers will get to know one another better within the firm and strengthen communication more naturally if you provide a social platform for them to use.</p><p>It can be a practical approach to enhance communication and engagement among your teams to use Salesforce communities as a communication platform for your employees. Through open and public communication, data sharing, and more effective information distribution, it has the potential to bring down barriers and assist in the process of creating alignment among departments.</p><p>Your team members can instantly share their ideas, data, and insights in employee communities. They can assist in connecting others with crucial information that would be difficult to spread across a business via email alone correctly.</p><p>They will have a much simpler time locating specialists working for your company who can offer advice and speedily assist them in finding solutions to challenges. In addition, when these realizations are brought to the public’s attention, it will help other people in the future in finding solutions to the challenges that they are facing.</p><p>&nbsp;</p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.jpeg\" data-entity-uuid=\"d0d8d3d7-1083-436d-ad9d-1289726e0ab7\" data-entity-type=\"file\" width=\"638\" height=\"359\"><p>&nbsp;</p><p><strong>Concluding Remarks</strong></p><p>The Salesforce Community Cloud can help in the advancement of your business entity. With the help of these Communities, your clients will have a forum to engage with your company and other customers. They also can benefit from the opportunity of high-quality after-sales service.</p><p>Consider these Salesforce customer communities if you want to increase sales, improve customer satisfaction, boost customer engagement, boost employee connectedness, and have the ability to interact and collaborate with your customers, including the ability to gain data insights from those interactions.</p><p>You can develop a fully functional portal for your customers and thoroughly personalize the experience they have as online customers, regardless of the size of your company.</p><p>These solutions can be seamlessly integrated without noticeable disruption to your existing systems. Since there are many avenues for modification, you may make it as straightforward or as complicated as you choose.</p><p><strong>DivIHN SalesForce Solutions</strong></p><p>DivIHN Integration Inc. can help unleash the Salesforce Cloud’s power and associated development tools. It is the world’s most trusted multi-tenant cloud platform. We can help to design and develop business strategy-driven solutions that integrate Salesforce with enterprise applications. To know more, please write to <a href=\"mailto:kannan@divihn.com\">kannan@divihn.com.</a></p>','','full_html'),('blog',0,73,181,'en',0,'<p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc. |<a href=\"mailto:yoursuccess@divihn.com\">yoursuccess@divihn.com.</a></p><p>The creator of the document reserves all rights. Publication Date: July 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</p><p><strong>Table of Contents</strong></p><ol><li><a href=\"#introduction\">Introduction</a></li><li><a href=\"#salesforce_community\">What are Salesforce Communities</a></li><li><a href=\"#salesforce_types\">Types of Salesforce Communities</a></li><li><a href=\"#benfits\">How Salesforce Communities Could be Leveraged Beneficially</a></li><li><a href=\"#conclusion\">Concluding Remarks</a></li><li><a href=\"#solution\">DivIHN Salesforce Solutions</a></li></ol><p><span data-contrast=\"auto\"><strong>Introduction</strong></span></p><p>The technologies that we use transform into a better alternative continuously. At the same time, various businesses are adopting these technologies and expanding identically in the same way these products grow and evolve. One of these kinds of technologies that are currently assisting businesses is called the Salesforce Community Cloud.</p><p>Salesforce is one of the leading players globally in customer relationship management tools, and it is widely recognised for its ability to bring customers and businesses closer together.</p><p>This integrated CRM platform covers many functions for all your departments, including sales, commerce, marketing, and service, as well as a single common perspective of each consumer, allowing them to contribute to diverse sections of their operations cohesively.</p><p>Businesses in today’s world use Salesforce to understand their customers better, communicate with them on multiple levels, and expand their existing customer base.</p><p>The paradigm shift in the adoption of digital technologies has transformed how internet users interact with one another and the wider world. The human notion of feeling connected with others around us has lost its true meaning due to the rise of automation in the name of efficiency.</p><p>It is essential to support and maintain sales teams and administrative leadership. All parties involved, including consumers, employees, and management, want a genuine relationship with a human being.</p><p>Now, this is why there is such a thing as Salesforce Customer Communities, a fantastic technique to drive relationships that will significantly influence the growth of your organization to produce superior results.</p><p>In today’s age of digital advancement, the capacity to interact and collaborate has become the primary emphasis of all businesses. Every company or organization’s success depends on its ability to interact successfully with its customers, employees, and other consumers.</p><p>An online platform, Salesforce Community Cloud creates branded web portals for engaging customers, employees, and partners in a responsive manner. Primarily, it is a framework that allows companies to rapidly construct branded portals that can be optimized and adapted for mobile devices.</p><p><strong>What Are Salesforce Communities</strong></p><p>The Salesforce community cloud is a social platform developed by Salesforce to enhance the levels of communication and interaction between a company and its various stakeholders, including its employees, partners, and customers. The Salesforce Community Cloud uses a social CRM platform, enabling users to share their screens and communicate with one another. During a conversation already in progress, it allows its users to send and receive photos and data in real-time. Customers can search for information and engage with other customers through these platforms, simplifying customer relationship management (CRM). In addition, the console comes equipped with a button labelled “BUY,” which makes it easier to conduct business online. Employees can use the community cloud for various workplace interactions, including but not limited to human resource management (HRM), troubleshooting, help desk contact, and interactions between teams located in separate geographical areas. Similarly, leadership can utilize it to increase communication with its channel partners and other external parties.</p><p>&nbsp;</p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.png\" data-entity-uuid=\"4b306be0-9f74-40b0-b7ba-db35c31e048f\" data-entity-type=\"file\" width=\"800\" height=\"560\"><p>&nbsp;</p><p>&nbsp;<strong>Types of Salesforce Communities</strong></p><main class=\"container\" role=\"main\"><p>There are three types of communities that Salesforce cloud offers.</p><ul><li>Customer Communities – a self-service portal that gives assistance and feedback (frequently asked questions, articles, documentation, and interactions with other customers — for example, by using a Salesforce Success Community). Salesforce customer communities enable businesses to more effectively communicate pertinent information with one another, improve the overall customer experience, and boost engagement.</li><li>Internal Workforce Communities – IT department can create a portal for Human Resources and Information technology information for the employees within the organization. It allows employees to connect and offers them a single location for shared files, searchable knowledge databases and training materials, scheduling, project management, and organizational documents or announcements.</li><li>Business Partners Community – Salesforce Communities offers a specialized information hub for B2B organizations. It enables their sales teams and resellers to readily obtain critical data and communicate in real-time to close more deals. It is a place where partners can manage their businesses, learn best practices, receive the help they require, and communicate with Salesforce staff in a completely safe setting.</li></ul></main><p>&nbsp;</p><p><strong>How Salesforce Communities Could Be Leveraged Beneficially</strong></p><p><strong><u>Building Brand Experiences</u></strong>- Salesforce provides a wide range of options for users to modify the look and feel of their communities. To begin, you can customize the appearance to align with your organization’s branding. Making these adjustments can help to improve&nbsp;</p><p>our brand’s image and these communities entailing your consumers, staff and business partners can also work as a trust-building platform.</p><p>Not only does a customer community allow them to interact with other clients and staff members of your business, but it also allows them to view interactions that have taken place between other clients and members of your team.</p><p>Customers who join such communities spend 19% more than customers who do not participate in branded communities. They can observe how your employees interact with one another, the quality of customer service that your employees provide, and the level of assistance they anticipate receiving from the community if they experience problems with the product or service you provide.</p><p><strong><u>24x7x365 Connectivity</u></strong>- Connections and collaboration are the two most important factors determining a company’s success. Salesforce communities offer a robust platform that can be used to forge new connections and grow existing ones while ensuring seamless integration between the two.</p><p>Users can communicate, work together, and complete transactions on the go, regardless of where they are. The seamless ability to share information and knowledge significantly impacts the workforce’s productivity. Providing customers with interactive areas in which they can connect will go a long way in resolving issues and answering questions.</p><p>To develop worldwide connections independent of work hours, the various groups that are important to your company are addressed in a tailored manner.</p><p><strong><u>Consumer Research and Insights</u></strong>- With Salesforce communities, you give customers an avenue to express the problems they are experiencing, voice their concerns, and participate candidly with your staff. This is possibly the most valuable aspect of developing a customer community for your business.</p><p>A customer community can be an essential component of your techniques for conducting consumer research. It provides a centralized location where your customers can come to you, ask questions, and gain public confirmation that other customers are having the same problem.</p><p>The Idea Exchange provides a beautiful illustration of this point. In this section, users can offer suggestions for new additions to the platform and modifications to existing features. As a result, thousands of customers are flooding into their community, pointing out problematic areas, offering proposals for additional features, and concurring with the ideas presented by other customers.</p><p>Businesses shell out thousands of dollars for this kind of consumer insight, and Salesforce communities enable you to put these processes on autopilot.</p><p><strong><u>Influencer Marketing</u></strong>- You likely have potential valuable brand ambassadors sitting around waiting for you to start a conversation with them and take your relationships to the next level. This development can be attributed to the fact that you are not constantly engaging in conversations with your customers.</p><p>You will have an easier time determining who the power users and public ambassadors for your product and brand are if you use Salesforce communities. They make their presence known by the amount of time they invest in contributing to your community and the feedback they provide to other clients.</p><p>You’ll be able to bring those individuals closer to your organization and provide them with the resources that will allow them to effectively become true high-level ambassadors for your brand if you make use of Salesforce communities. You can even contract them into the employee side of things, where you can use the collaboration, file sharing, and documentation capabilities to ensure that you are all on the same page.</p><p>A single, straightforward dashboard makes it possible to collaborate on content planning, gather content from social media, and more.</p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites-1.jpeg\" data-entity-uuid=\"04bf261b-979e-4aa3-a32e-615770a0a5dc\" data-entity-type=\"file\" width=\"638\" height=\"479\"><p>&nbsp;</p><p><strong><u>Optimizing The Supply Chain and costs</u></strong> – Managing a corporate supply chain can be challenging if the appropriate tools are unavailable. When manufacturers participate in Salesforce communities, they receive access to a wide variety of technologies that allow them to improve how they interact with their suppliers and manage their supply chains.</p><p>The distribution of products and monitoring of their placement in stores could be managed through the usage of communities. Any issues in the supply chain management can be identified, and corrective action with the relevant stakeholders can be executed.</p><p>In addition, you can create dashboards for your customers and partners by using extension applications for Salesforce communities. These dashboards will make monitoring and tracking simple for your customers and partners. These communities may be customized, and some apps can be used to increase their functionality, making them an excellent tool for any business that wants to improve its supply chain management by fostering better communication and collaboration among employees.</p><p>Because this Community Cloud has pre-built custom templates and apps provided by third parties, it is possible to cut down on the costs associated with building bespoke in-house solutions.</p><p><strong><u>Employee Empowerment</u></strong> – It is astonishing to know but also a proven fact that 60% of businesses do not have a long-term strategy for managing their internal communications. However, communication is a necessity. When employees at a company are connected and regularly engage in effective forms of internal communication, the productivity of those individuals rises by 25%.</p><p>Organizations can improve their employees’ sense of community by establishing employee communities. Your workers will get to know one another better within the firm and strengthen communication more naturally if you provide a social platform for them to use.</p><p>It can be a practical approach to enhance communication and engagement among your teams to use Salesforce communities as a communication platform for your employees. Through open and public communication, data sharing, and more effective information distribution, it has the potential to bring down barriers and assist in the process of creating alignment among departments.</p><p>Your team members can instantly share their ideas, data, and insights in employee communities. They can assist in connecting others with crucial information that would be difficult to spread across a business via email alone correctly.</p><p>They will have a much simpler time locating specialists working for your company who can offer advice and speedily assist them in finding solutions to challenges. In addition, when these realizations are brought to the public’s attention, it will help other people in the future in finding solutions to the challenges that they are facing.</p><p>&nbsp;</p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.jpeg\" data-entity-uuid=\"d0d8d3d7-1083-436d-ad9d-1289726e0ab7\" data-entity-type=\"file\" width=\"638\" height=\"359\"><p>&nbsp;</p><p><strong>Concluding Remarks</strong></p><p>The Salesforce Community Cloud can help in the advancement of your business entity. With the help of these Communities, your clients will have a forum to engage with your company and other customers. They also can benefit from the opportunity of high-quality after-sales service.</p><p>Consider these Salesforce customer communities if you want to increase sales, improve customer satisfaction, boost customer engagement, boost employee connectedness, and have the ability to interact and collaborate with your customers, including the ability to gain data insights from those interactions.</p><p>You can develop a fully functional portal for your customers and thoroughly personalize the experience they have as online customers, regardless of the size of your company.</p><p>These solutions can be seamlessly integrated without noticeable disruption to your existing systems. Since there are many avenues for modification, you may make it as straightforward or as complicated as you choose.</p><p><strong>DivIHN SalesForce Solutions</strong></p><p>DivIHN Integration Inc. can help unleash the Salesforce Cloud’s power and associated development tools. It is the world’s most trusted multi-tenant cloud platform. We can help to design and develop business strategy-driven solutions that integrate Salesforce with enterprise applications. To know more, please write to <a href=\"mailto:kannan@divihn.com\">kannan@divihn.com.</a></p>','','full_html'),('blog',0,73,182,'en',0,'<p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc. |<a href=\"mailto:yoursuccess@divihn.com\">yoursuccess@divihn.com.</a></p><p>The creator of the document reserves all rights. Publication Date: July 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</p><p><strong>Table of Contents</strong></p><ol><li><a href=\"#introduction\">Introduction</a> == $0</li><li><a href=\"#salesforce_community\">What are Salesforce Communities</a> == $0</li><li><a href=\"#salesforce_types\">Types of Salesforce Communities</a> == $0</li><li><a href=\"#benfits\">How Salesforce Communities Could be Leveraged Beneficially</a> == $0</li><li><a href=\"#conclusion\">Concluding Remarks</a> == $0</li><li><a href=\"#solution\">DivIHN Salesforce Solutions</a> == $0</li></ol><p><strong>Introduction</strong> == $0</p><p>The technologies that we use transform into a better alternative continuously. At the same time, various businesses are adopting these technologies and expanding identically in the same way these products grow and evolve. One of these kinds of technologies that are currently assisting businesses is called the Salesforce Community Cloud.</p><p>Salesforce is one of the leading players globally in customer relationship management tools, and it is widely recognised for its ability to bring customers and businesses closer together.</p><p>This integrated CRM platform covers many functions for all your departments, including sales, commerce, marketing, and service, as well as a single common perspective of each consumer, allowing them to contribute to diverse sections of their operations cohesively.</p><p>Businesses in today’s world use Salesforce to understand their customers better, communicate with them on multiple levels, and expand their existing customer base.</p><p>The paradigm shift in the adoption of digital technologies has transformed how internet users interact with one another and the wider world. The human notion of feeling connected with others around us has lost its true meaning due to the rise of automation in the name of efficiency.</p><p>It is essential to support and maintain sales teams and administrative leadership. All parties involved, including consumers, employees, and management, want a genuine relationship with a human being.</p><p>Now, this is why there is such a thing as Salesforce Customer Communities, a fantastic technique to drive relationships that will significantly influence the growth of your organization to produce superior results.</p><p>In today’s age of digital advancement, the capacity to interact and collaborate has become the primary emphasis of all businesses. Every company or organization’s success depends on its ability to interact successfully with its customers, employees, and other consumers.</p><p>An online platform, Salesforce Community Cloud creates branded web portals for engaging customers, employees, and partners in a responsive manner. Primarily, it is a framework that allows companies to rapidly construct branded portals that can be optimized and adapted for mobile devices.</p><p><strong>What Are Salesforce Communities</strong> == $0</p><p>The Salesforce community cloud is a social platform developed by Salesforce to enhance the levels of communication and interaction between a company and its various stakeholders, including its employees, partners, and customers. The Salesforce Community Cloud uses a social CRM platform, enabling users to share their screens and communicate with one another. During a conversation already in progress, it allows its users to send and receive photos and data in real-time. Customers can search for information and engage with other customers through these platforms, simplifying customer relationship management (CRM). In addition, the console comes equipped with a button labelled “BUY,” which makes it easier to conduct business online. Employees can use the community cloud for various workplace interactions, including but not limited to human resource management (HRM), troubleshooting, help desk contact, and interactions between teams located in separate geographical areas. Similarly, leadership can utilize it to increase communication with its channel partners and other external parties.</p><p>&nbsp;</p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.png\" data-entity-uuid=\"4b306be0-9f74-40b0-b7ba-db35c31e048f\" data-entity-type=\"file\" width=\"800\" height=\"560\"><p>&nbsp;</p><p>&nbsp;<strong>Types of Salesforce Communities</strong> == $0</p><main class=\"container\" role=\"main\"><p>There are three types of communities that Salesforce cloud offers.</p><ul><li>Customer Communities – a self-service portal that gives assistance and feedback (frequently asked questions, articles, documentation, and interactions with other customers — for example, by using a Salesforce Success Community). Salesforce customer communities enable businesses to more effectively communicate pertinent information with one another, improve the overall customer experience, and boost engagement.</li><li>Internal Workforce Communities – IT department can create a portal for Human Resources and Information technology information for the employees within the organization. It allows employees to connect and offers them a single location for shared files, searchable knowledge databases and training materials, scheduling, project management, and organizational documents or announcements.</li><li>Business Partners Community – Salesforce Communities offers a specialized information hub for B2B organizations. It enables their sales teams and resellers to readily obtain critical data and communicate in real-time to close more deals. It is a place where partners can manage their businesses, learn best practices, receive the help they require, and communicate with Salesforce staff in a completely safe setting.</li></ul></main><p>&nbsp;</p><p><strong>How Salesforce Communities Could Be Leveraged Beneficially</strong> == $0</p><p><strong><u>Building Brand Experiences</u></strong>- Salesforce provides a wide range of options for users to modify the look and feel of their communities. To begin, you can customize the appearance to align with your organization’s branding. Making these adjustments can help to improve&nbsp;</p><p>our brand’s image and these communities entailing your consumers, staff and business partners can also work as a trust-building platform.</p><p>Not only does a customer community allow them to interact with other clients and staff members of your business, but it also allows them to view interactions that have taken place between other clients and members of your team.</p><p>Customers who join such communities spend 19% more than customers who do not participate in branded communities. They can observe how your employees interact with one another, the quality of customer service that your employees provide, and the level of assistance they anticipate receiving from the community if they experience problems with the product or service you provide.</p><p><strong><u>24x7x365 Connectivity</u></strong>- Connections and collaboration are the two most important factors determining a company’s success. Salesforce communities offer a robust platform that can be used to forge new connections and grow existing ones while ensuring seamless integration between the two.</p><p>Users can communicate, work together, and complete transactions on the go, regardless of where they are. The seamless ability to share information and knowledge significantly impacts the workforce’s productivity. Providing customers with interactive areas in which they can connect will go a long way in resolving issues and answering questions.</p><p>To develop worldwide connections independent of work hours, the various groups that are important to your company are addressed in a tailored manner.</p><p><strong><u>Consumer Research and Insights</u></strong>- With Salesforce communities, you give customers an avenue to express the problems they are experiencing, voice their concerns, and participate candidly with your staff. This is possibly the most valuable aspect of developing a customer community for your business.</p><p>A customer community can be an essential component of your techniques for conducting consumer research. It provides a centralized location where your customers can come to you, ask questions, and gain public confirmation that other customers are having the same problem.</p><p>The Idea Exchange provides a beautiful illustration of this point. In this section, users can offer suggestions for new additions to the platform and modifications to existing features. As a result, thousands of customers are flooding into their community, pointing out problematic areas, offering proposals for additional features, and concurring with the ideas presented by other customers.</p><p>Businesses shell out thousands of dollars for this kind of consumer insight, and Salesforce communities enable you to put these processes on autopilot.</p><p><strong><u>Influencer Marketing</u></strong>- You likely have potential valuable brand ambassadors sitting around waiting for you to start a conversation with them and take your relationships to the next level. This development can be attributed to the fact that you are not constantly engaging in conversations with your customers.</p><p>You will have an easier time determining who the power users and public ambassadors for your product and brand are if you use Salesforce communities. They make their presence known by the amount of time they invest in contributing to your community and the feedback they provide to other clients.</p><p>You’ll be able to bring those individuals closer to your organization and provide them with the resources that will allow them to effectively become true high-level ambassadors for your brand if you make use of Salesforce communities. You can even contract them into the employee side of things, where you can use the collaboration, file sharing, and documentation capabilities to ensure that you are all on the same page.</p><p>A single, straightforward dashboard makes it possible to collaborate on content planning, gather content from social media, and more.</p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites-1.jpeg\" data-entity-uuid=\"04bf261b-979e-4aa3-a32e-615770a0a5dc\" data-entity-type=\"file\" width=\"638\" height=\"479\"><p>&nbsp;</p><p><strong><u>Optimizing The Supply Chain and costs</u></strong> – Managing a corporate supply chain can be challenging if the appropriate tools are unavailable. When manufacturers participate in Salesforce communities, they receive access to a wide variety of technologies that allow them to improve how they interact with their suppliers and manage their supply chains.</p><p>The distribution of products and monitoring of their placement in stores could be managed through the usage of communities. Any issues in the supply chain management can be identified, and corrective action with the relevant stakeholders can be executed.</p><p>In addition, you can create dashboards for your customers and partners by using extension applications for Salesforce communities. These dashboards will make monitoring and tracking simple for your customers and partners. These communities may be customized, and some apps can be used to increase their functionality, making them an excellent tool for any business that wants to improve its supply chain management by fostering better communication and collaboration among employees.</p><p>Because this Community Cloud has pre-built custom templates and apps provided by third parties, it is possible to cut down on the costs associated with building bespoke in-house solutions.</p><p><strong><u>Employee Empowerment</u></strong> – It is astonishing to know but also a proven fact that 60% of businesses do not have a long-term strategy for managing their internal communications. However, communication is a necessity. When employees at a company are connected and regularly engage in effective forms of internal communication, the productivity of those individuals rises by 25%.</p><p>Organizations can improve their employees’ sense of community by establishing employee communities. Your workers will get to know one another better within the firm and strengthen communication more naturally if you provide a social platform for them to use.</p><p>It can be a practical approach to enhance communication and engagement among your teams to use Salesforce communities as a communication platform for your employees. Through open and public communication, data sharing, and more effective information distribution, it has the potential to bring down barriers and assist in the process of creating alignment among departments.</p><p>Your team members can instantly share their ideas, data, and insights in employee communities. They can assist in connecting others with crucial information that would be difficult to spread across a business via email alone correctly.</p><p>They will have a much simpler time locating specialists working for your company who can offer advice and speedily assist them in finding solutions to challenges. In addition, when these realizations are brought to the public’s attention, it will help other people in the future in finding solutions to the challenges that they are facing.</p><p>&nbsp;</p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.jpeg\" data-entity-uuid=\"d0d8d3d7-1083-436d-ad9d-1289726e0ab7\" data-entity-type=\"file\" width=\"638\" height=\"359\"><p>&nbsp;</p><p><strong>Concluding Remarks</strong> == $0</p><p>The Salesforce Community Cloud can help in the advancement of your business entity. With the help of these Communities, your clients will have a forum to engage with your company and other customers. They also can benefit from the opportunity of high-quality after-sales service.</p><p>Consider these Salesforce customer communities if you want to increase sales, improve customer satisfaction, boost customer engagement, boost employee connectedness, and have the ability to interact and collaborate with your customers, including the ability to gain data insights from those interactions.</p><p>You can develop a fully functional portal for your customers and thoroughly personalize the experience they have as online customers, regardless of the size of your company.</p><p>These solutions can be seamlessly integrated without noticeable disruption to your existing systems. Since there are many avenues for modification, you may make it as straightforward or as complicated as you choose.</p><p><strong>DivIHN SalesForce Solutions</strong> == $0</p><p>DivIHN Integration Inc. can help unleash the Salesforce Cloud’s power and associated development tools. It is the world’s most trusted multi-tenant cloud platform. We can help to design and develop business strategy-driven solutions that integrate Salesforce with enterprise applications. To know more, please write to <a href=\"mailto:kannan@divihn.com\">kannan@divihn.com.</a></p>','','full_html'),('blog',0,73,183,'en',0,'<p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc. |<a href=\"mailto:yoursuccess@divihn.com\">yoursuccess@divihn.com.</a></p><p>The creator of the document reserves all rights. Publication Date: July 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</p><p><strong>Table of Contents</strong></p><ol><li><a href=\"#introduction\">Introduction</a></li><li><a href=\"#salesforce_community\">What are Salesforce Communities</a></li><li><a href=\"#salesforce_types\">Types of Salesforce Communities</a></li><li><a href=\"#benfits\">How Salesforce Communities Could be Leveraged Beneficially</a></li><li><a href=\"#conclusion\">Concluding Remarks</a></li><li><a href=\"#solution\">DivIHN Salesforce Solutions</a></li></ol><p><span data-contrast=\"auto\"><strong>Introduction</strong></span></p><p>The technologies that we use transform into a better alternative continuously. At the same time, various businesses are adopting these technologies and expanding identically in the same way these products grow and evolve. One of these kinds of technologies that are currently assisting businesses is called the Salesforce Community Cloud.</p><p>Salesforce is one of the leading players globally in customer relationship management tools, and it is widely recognised for its ability to bring customers and businesses closer together.</p><p>This integrated CRM platform covers many functions for all your departments, including sales, commerce, marketing, and service, as well as a single common perspective of each consumer, allowing them to contribute to diverse sections of their operations cohesively.</p><p>Businesses in today’s world use Salesforce to understand their customers better, communicate with them on multiple levels, and expand their existing customer base.</p><p>The paradigm shift in the adoption of digital technologies has transformed how internet users interact with one another and the wider world. The human notion of feeling connected with others around us has lost its true meaning due to the rise of automation in the name of efficiency.</p><p>It is essential to support and maintain sales teams and administrative leadership. All parties involved, including consumers, employees, and management, want a genuine relationship with a human being.</p><p>Now, this is why there is such a thing as Salesforce Customer Communities, a fantastic technique to drive relationships that will significantly influence the growth of your organization to produce superior results.</p><p>In today’s age of digital advancement, the capacity to interact and collaborate has become the primary emphasis of all businesses. Every company or organization’s success depends on its ability to interact successfully with its customers, employees, and other consumers.</p><p>An online platform, Salesforce Community Cloud creates branded web portals for engaging customers, employees, and partners in a responsive manner. Primarily, it is a framework that allows companies to rapidly construct branded portals that can be optimized and adapted for mobile devices.</p><p><strong>What Are Salesforce Communities</strong></p><p>The Salesforce community cloud is a social platform developed by Salesforce to enhance the levels of communication and interaction between a company and its various stakeholders, including its employees, partners, and customers. The Salesforce Community Cloud uses a social CRM platform, enabling users to share their screens and communicate with one another. During a conversation already in progress, it allows its users to send and receive photos and data in real-time. Customers can search for information and engage with other customers through these platforms, simplifying customer relationship management (CRM). In addition, the console comes equipped with a button labelled “BUY,” which makes it easier to conduct business online. Employees can use the community cloud for various workplace interactions, including but not limited to human resource management (HRM), troubleshooting, help desk contact, and interactions between teams located in separate geographical areas. Similarly, leadership can utilize it to increase communication with its channel partners and other external parties.</p><p>&nbsp;</p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.png\" data-entity-uuid=\"4b306be0-9f74-40b0-b7ba-db35c31e048f\" data-entity-type=\"file\" width=\"800\" height=\"560\"><p>&nbsp;</p><p>&nbsp;<strong>Types of Salesforce Communities</strong></p><main class=\"container\" role=\"main\"><p>There are three types of communities that Salesforce cloud offers.</p><ul><li>Customer Communities – a self-service portal that gives assistance and feedback (frequently asked questions, articles, documentation, and interactions with other customers — for example, by using a Salesforce Success Community). Salesforce customer communities enable businesses to more effectively communicate pertinent information with one another, improve the overall customer experience, and boost engagement.</li><li>Internal Workforce Communities – IT department can create a portal for Human Resources and Information technology information for the employees within the organization. It allows employees to connect and offers them a single location for shared files, searchable knowledge databases and training materials, scheduling, project management, and organizational documents or announcements.</li><li>Business Partners Community – Salesforce Communities offers a specialized information hub for B2B organizations. It enables their sales teams and resellers to readily obtain critical data and communicate in real-time to close more deals. It is a place where partners can manage their businesses, learn best practices, receive the help they require, and communicate with Salesforce staff in a completely safe setting.</li></ul></main><p>&nbsp;</p><p><strong>How Salesforce Communities Could Be Leveraged Beneficially</strong></p><p><strong><u>Building Brand Experiences</u></strong>- Salesforce provides a wide range of options for users to modify the look and feel of their communities. To begin, you can customize the appearance to align with your organization’s branding. Making these adjustments can help to improve&nbsp;</p><p>our brand’s image and these communities entailing your consumers, staff and business partners can also work as a trust-building platform.</p><p>Not only does a customer community allow them to interact with other clients and staff members of your business, but it also allows them to view interactions that have taken place between other clients and members of your team.</p><p>Customers who join such communities spend 19% more than customers who do not participate in branded communities. They can observe how your employees interact with one another, the quality of customer service that your employees provide, and the level of assistance they anticipate receiving from the community if they experience problems with the product or service you provide.</p><p><strong><u>24x7x365 Connectivity</u></strong>- Connections and collaboration are the two most important factors determining a company’s success. Salesforce communities offer a robust platform that can be used to forge new connections and grow existing ones while ensuring seamless integration between the two.</p><p>Users can communicate, work together, and complete transactions on the go, regardless of where they are. The seamless ability to share information and knowledge significantly impacts the workforce’s productivity. Providing customers with interactive areas in which they can connect will go a long way in resolving issues and answering questions.</p><p>To develop worldwide connections independent of work hours, the various groups that are important to your company are addressed in a tailored manner.</p><p><strong><u>Consumer Research and Insights</u></strong>- With Salesforce communities, you give customers an avenue to express the problems they are experiencing, voice their concerns, and participate candidly with your staff. This is possibly the most valuable aspect of developing a customer community for your business.</p><p>A customer community can be an essential component of your techniques for conducting consumer research. It provides a centralized location where your customers can come to you, ask questions, and gain public confirmation that other customers are having the same problem.</p><p>The Idea Exchange provides a beautiful illustration of this point. In this section, users can offer suggestions for new additions to the platform and modifications to existing features. As a result, thousands of customers are flooding into their community, pointing out problematic areas, offering proposals for additional features, and concurring with the ideas presented by other customers.</p><p>Businesses shell out thousands of dollars for this kind of consumer insight, and Salesforce communities enable you to put these processes on autopilot.</p><p><strong><u>Influencer Marketing</u></strong>- You likely have potential valuable brand ambassadors sitting around waiting for you to start a conversation with them and take your relationships to the next level. This development can be attributed to the fact that you are not constantly engaging in conversations with your customers.</p><p>You will have an easier time determining who the power users and public ambassadors for your product and brand are if you use Salesforce communities. They make their presence known by the amount of time they invest in contributing to your community and the feedback they provide to other clients.</p><p>You’ll be able to bring those individuals closer to your organization and provide them with the resources that will allow them to effectively become true high-level ambassadors for your brand if you make use of Salesforce communities. You can even contract them into the employee side of things, where you can use the collaboration, file sharing, and documentation capabilities to ensure that you are all on the same page.</p><p>A single, straightforward dashboard makes it possible to collaborate on content planning, gather content from social media, and more.</p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites-1.jpeg\" data-entity-uuid=\"04bf261b-979e-4aa3-a32e-615770a0a5dc\" data-entity-type=\"file\" width=\"638\" height=\"479\"><p>&nbsp;</p><p><strong><u>Optimizing The Supply Chain and costs</u></strong> – Managing a corporate supply chain can be challenging if the appropriate tools are unavailable. When manufacturers participate in Salesforce communities, they receive access to a wide variety of technologies that allow them to improve how they interact with their suppliers and manage their supply chains.</p><p>The distribution of products and monitoring of their placement in stores could be managed through the usage of communities. Any issues in the supply chain management can be identified, and corrective action with the relevant stakeholders can be executed.</p><p>In addition, you can create dashboards for your customers and partners by using extension applications for Salesforce communities. These dashboards will make monitoring and tracking simple for your customers and partners. These communities may be customized, and some apps can be used to increase their functionality, making them an excellent tool for any business that wants to improve its supply chain management by fostering better communication and collaboration among employees.</p><p>Because this Community Cloud has pre-built custom templates and apps provided by third parties, it is possible to cut down on the costs associated with building bespoke in-house solutions.</p><p><strong><u>Employee Empowerment</u></strong> – It is astonishing to know but also a proven fact that 60% of businesses do not have a long-term strategy for managing their internal communications. However, communication is a necessity. When employees at a company are connected and regularly engage in effective forms of internal communication, the productivity of those individuals rises by 25%.</p><p>Organizations can improve their employees’ sense of community by establishing employee communities. Your workers will get to know one another better within the firm and strengthen communication more naturally if you provide a social platform for them to use.</p><p>It can be a practical approach to enhance communication and engagement among your teams to use Salesforce communities as a communication platform for your employees. Through open and public communication, data sharing, and more effective information distribution, it has the potential to bring down barriers and assist in the process of creating alignment among departments.</p><p>Your team members can instantly share their ideas, data, and insights in employee communities. They can assist in connecting others with crucial information that would be difficult to spread across a business via email alone correctly.</p><p>They will have a much simpler time locating specialists working for your company who can offer advice and speedily assist them in finding solutions to challenges. In addition, when these realizations are brought to the public’s attention, it will help other people in the future in finding solutions to the challenges that they are facing.</p><p>&nbsp;</p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.jpeg\" data-entity-uuid=\"d0d8d3d7-1083-436d-ad9d-1289726e0ab7\" data-entity-type=\"file\" width=\"638\" height=\"359\"><p>&nbsp;</p><p><strong>Concluding Remarks</strong></p><p>The Salesforce Community Cloud can help in the advancement of your business entity. With the help of these Communities, your clients will have a forum to engage with your company and other customers. They also can benefit from the opportunity of high-quality after-sales service.</p><p>Consider these Salesforce customer communities if you want to increase sales, improve customer satisfaction, boost customer engagement, boost employee connectedness, and have the ability to interact and collaborate with your customers, including the ability to gain data insights from those interactions.</p><p>You can develop a fully functional portal for your customers and thoroughly personalize the experience they have as online customers, regardless of the size of your company.</p><p>These solutions can be seamlessly integrated without noticeable disruption to your existing systems. Since there are many avenues for modification, you may make it as straightforward or as complicated as you choose.</p><p><strong>DivIHN SalesForce Solutions</strong></p><p>DivIHN Integration Inc. can help unleash the Salesforce Cloud’s power and associated development tools. It is the world’s most trusted multi-tenant cloud platform. We can help to design and develop business strategy-driven solutions that integrate Salesforce with enterprise applications. To know more, please write to <a href=\"mailto:kannan@divihn.com\">kannan@divihn.com.</a></p>','','full_html'),('blog',0,73,184,'en',0,'<p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc. |<a href=\"mailto:yoursuccess@divihn.com\">yoursuccess@divihn.com.</a></p><p>The creator of the document reserves all rights. Publication Date: July 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</p><p><strong>Table of Contents</strong></p><ul class=\"BlogHowToImplementList\"><li><a href=\"#introduction\">Introduction</a></li><li><a href=\"#salesforce_community\">What are Salesforce Communities</a></li><li><a href=\"#salesforce_types\">Types of Salesforce Communities</a></li><li><a href=\"#benfits\">How Salesforce Communities Could be Leveraged Beneficially</a></li><li><a href=\"#conclusion\">Concluding Remarks</a></li><li><a href=\"#solution\">DivIHN Salesforce Solutions</a></li></ul><p><span data-contrast=\"auto\"><strong>Introduction</strong></span></p><p>The technologies that we use transform into a better alternative continuously. At the same time, various businesses are adopting these technologies and expanding identically in the same way these products grow and evolve. One of these kinds of technologies that are currently assisting businesses is called the Salesforce Community Cloud.</p><p>Salesforce is one of the leading players globally in customer relationship management tools, and it is widely recognised for its ability to bring customers and businesses closer together.</p><p>This integrated CRM platform covers many functions for all your departments, including sales, commerce, marketing, and service, as well as a single common perspective of each consumer, allowing them to contribute to diverse sections of their operations cohesively.</p><p>Businesses in today’s world use Salesforce to understand their customers better, communicate with them on multiple levels, and expand their existing customer base.</p><p>The paradigm shift in the adoption of digital technologies has transformed how internet users interact with one another and the wider world. The human notion of feeling connected with others around us has lost its true meaning due to the rise of automation in the name of efficiency.</p><p>It is essential to support and maintain sales teams and administrative leadership. All parties involved, including consumers, employees, and management, want a genuine relationship with a human being.</p><p>Now, this is why there is such a thing as Salesforce Customer Communities, a fantastic technique to drive relationships that will significantly influence the growth of your organization to produce superior results.</p><p>In today’s age of digital advancement, the capacity to interact and collaborate has become the primary emphasis of all businesses. Every company or organization’s success depends on its ability to interact successfully with its customers, employees, and other consumers.</p><p>An online platform, Salesforce Community Cloud creates branded web portals for engaging customers, employees, and partners in a responsive manner. Primarily, it is a framework that allows companies to rapidly construct branded portals that can be optimized and adapted for mobile devices.</p><p><strong>What Are Salesforce Communities</strong></p><p>The Salesforce community cloud is a social platform developed by Salesforce to enhance the levels of communication and interaction between a company and its various stakeholders, including its employees, partners, and customers. The Salesforce Community Cloud uses a social CRM platform, enabling users to share their screens and communicate with one another. During a conversation already in progress, it allows its users to send and receive photos and data in real-time. Customers can search for information and engage with other customers through these platforms, simplifying customer relationship management (CRM). In addition, the console comes equipped with a button labelled “BUY,” which makes it easier to conduct business online. Employees can use the community cloud for various workplace interactions, including but not limited to human resource management (HRM), troubleshooting, help desk contact, and interactions between teams located in separate geographical areas. Similarly, leadership can utilize it to increase communication with its channel partners and other external parties.</p><p>&nbsp;</p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.png\" data-entity-uuid=\"4b306be0-9f74-40b0-b7ba-db35c31e048f\" data-entity-type=\"file\" width=\"800\" height=\"560\"><p>&nbsp;</p><p>&nbsp;<strong>Types of Salesforce Communities</strong></p><main class=\"container\" role=\"main\"><p>There are three types of communities that Salesforce cloud offers.</p><ul><li>Customer Communities – a self-service portal that gives assistance and feedback (frequently asked questions, articles, documentation, and interactions with other customers — for example, by using a Salesforce Success Community). Salesforce customer communities enable businesses to more effectively communicate pertinent information with one another, improve the overall customer experience, and boost engagement.</li><li>Internal Workforce Communities – IT department can create a portal for Human Resources and Information technology information for the employees within the organization. It allows employees to connect and offers them a single location for shared files, searchable knowledge databases and training materials, scheduling, project management, and organizational documents or announcements.</li><li>Business Partners Community – Salesforce Communities offers a specialized information hub for B2B organizations. It enables their sales teams and resellers to readily obtain critical data and communicate in real-time to close more deals. It is a place where partners can manage their businesses, learn best practices, receive the help they require, and communicate with Salesforce staff in a completely safe setting.</li></ul></main><p>&nbsp;</p><p><strong>How Salesforce Communities Could Be Leveraged Beneficially</strong></p><p><strong><u>Building Brand Experiences</u></strong>- Salesforce provides a wide range of options for users to modify the look and feel of their communities. To begin, you can customize the appearance to align with your organization’s branding. Making these adjustments can help to improve&nbsp;</p><p>our brand’s image and these communities entailing your consumers, staff and business partners can also work as a trust-building platform.</p><p>Not only does a customer community allow them to interact with other clients and staff members of your business, but it also allows them to view interactions that have taken place between other clients and members of your team.</p><p>Customers who join such communities spend 19% more than customers who do not participate in branded communities. They can observe how your employees interact with one another, the quality of customer service that your employees provide, and the level of assistance they anticipate receiving from the community if they experience problems with the product or service you provide.</p><p><strong><u>24x7x365 Connectivity</u></strong>- Connections and collaboration are the two most important factors determining a company’s success. Salesforce communities offer a robust platform that can be used to forge new connections and grow existing ones while ensuring seamless integration between the two.</p><p>Users can communicate, work together, and complete transactions on the go, regardless of where they are. The seamless ability to share information and knowledge significantly impacts the workforce’s productivity. Providing customers with interactive areas in which they can connect will go a long way in resolving issues and answering questions.</p><p>To develop worldwide connections independent of work hours, the various groups that are important to your company are addressed in a tailored manner.</p><p><strong><u>Consumer Research and Insights</u></strong>- With Salesforce communities, you give customers an avenue to express the problems they are experiencing, voice their concerns, and participate candidly with your staff. This is possibly the most valuable aspect of developing a customer community for your business.</p><p>A customer community can be an essential component of your techniques for conducting consumer research. It provides a centralized location where your customers can come to you, ask questions, and gain public confirmation that other customers are having the same problem.</p><p>The Idea Exchange provides a beautiful illustration of this point. In this section, users can offer suggestions for new additions to the platform and modifications to existing features. As a result, thousands of customers are flooding into their community, pointing out problematic areas, offering proposals for additional features, and concurring with the ideas presented by other customers.</p><p>Businesses shell out thousands of dollars for this kind of consumer insight, and Salesforce communities enable you to put these processes on autopilot.</p><p><strong><u>Influencer Marketing</u></strong>- You likely have potential valuable brand ambassadors sitting around waiting for you to start a conversation with them and take your relationships to the next level. This development can be attributed to the fact that you are not constantly engaging in conversations with your customers.</p><p>You will have an easier time determining who the power users and public ambassadors for your product and brand are if you use Salesforce communities. They make their presence known by the amount of time they invest in contributing to your community and the feedback they provide to other clients.</p><p>You’ll be able to bring those individuals closer to your organization and provide them with the resources that will allow them to effectively become true high-level ambassadors for your brand if you make use of Salesforce communities. You can even contract them into the employee side of things, where you can use the collaboration, file sharing, and documentation capabilities to ensure that you are all on the same page.</p><p>A single, straightforward dashboard makes it possible to collaborate on content planning, gather content from social media, and more.</p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites-1.jpeg\" data-entity-uuid=\"04bf261b-979e-4aa3-a32e-615770a0a5dc\" data-entity-type=\"file\" width=\"638\" height=\"479\"><p>&nbsp;</p><p><strong><u>Optimizing The Supply Chain and costs</u></strong> – Managing a corporate supply chain can be challenging if the appropriate tools are unavailable. When manufacturers participate in Salesforce communities, they receive access to a wide variety of technologies that allow them to improve how they interact with their suppliers and manage their supply chains.</p><p>The distribution of products and monitoring of their placement in stores could be managed through the usage of communities. Any issues in the supply chain management can be identified, and corrective action with the relevant stakeholders can be executed.</p><p>In addition, you can create dashboards for your customers and partners by using extension applications for Salesforce communities. These dashboards will make monitoring and tracking simple for your customers and partners. These communities may be customized, and some apps can be used to increase their functionality, making them an excellent tool for any business that wants to improve its supply chain management by fostering better communication and collaboration among employees.</p><p>Because this Community Cloud has pre-built custom templates and apps provided by third parties, it is possible to cut down on the costs associated with building bespoke in-house solutions.</p><p><strong><u>Employee Empowerment</u></strong> – It is astonishing to know but also a proven fact that 60% of businesses do not have a long-term strategy for managing their internal communications. However, communication is a necessity. When employees at a company are connected and regularly engage in effective forms of internal communication, the productivity of those individuals rises by 25%.</p><p>Organizations can improve their employees’ sense of community by establishing employee communities. Your workers will get to know one another better within the firm and strengthen communication more naturally if you provide a social platform for them to use.</p><p>It can be a practical approach to enhance communication and engagement among your teams to use Salesforce communities as a communication platform for your employees. Through open and public communication, data sharing, and more effective information distribution, it has the potential to bring down barriers and assist in the process of creating alignment among departments.</p><p>Your team members can instantly share their ideas, data, and insights in employee communities. They can assist in connecting others with crucial information that would be difficult to spread across a business via email alone correctly.</p><p>They will have a much simpler time locating specialists working for your company who can offer advice and speedily assist them in finding solutions to challenges. In addition, when these realizations are brought to the public’s attention, it will help other people in the future in finding solutions to the challenges that they are facing.</p><p>&nbsp;</p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.jpeg\" data-entity-uuid=\"d0d8d3d7-1083-436d-ad9d-1289726e0ab7\" data-entity-type=\"file\" width=\"638\" height=\"359\"><p>&nbsp;</p><p><strong>Concluding Remarks</strong></p><p>The Salesforce Community Cloud can help in the advancement of your business entity. With the help of these Communities, your clients will have a forum to engage with your company and other customers. They also can benefit from the opportunity of high-quality after-sales service.</p><p>Consider these Salesforce customer communities if you want to increase sales, improve customer satisfaction, boost customer engagement, boost employee connectedness, and have the ability to interact and collaborate with your customers, including the ability to gain data insights from those interactions.</p><p>You can develop a fully functional portal for your customers and thoroughly personalize the experience they have as online customers, regardless of the size of your company.</p><p>These solutions can be seamlessly integrated without noticeable disruption to your existing systems. Since there are many avenues for modification, you may make it as straightforward or as complicated as you choose.</p><p><strong>DivIHN SalesForce Solutions</strong></p><p>DivIHN Integration Inc. can help unleash the Salesforce Cloud’s power and associated development tools. It is the world’s most trusted multi-tenant cloud platform. We can help to design and develop business strategy-driven solutions that integrate Salesforce with enterprise applications. To know more, please write to <a href=\"mailto:kannan@divihn.com\">kannan@divihn.com.</a></p>','','full_html'),('blog',0,73,185,'en',0,'<p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc. |<a href=\"mailto:yoursuccess@divihn.com\">yoursuccess@divihn.com.</a></p><p>The creator of the document reserves all rights. Publication Date: July 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</p><p><strong>Table of Contents</strong></p><ul class=\"BlogHowToImplementList\"><li><a href=\"#introduction\">Introduction</a></li><li><a href=\"#salesforce_community\">What are Salesforce Communities</a></li><li><a href=\"#salesforce_types\">Types of Salesforce Communities</a></li><li><a href=\"#benfits\">How Salesforce Communities Could be Leveraged Beneficially</a></li><li><a href=\"#conclusion\">Concluding Remarks</a></li><li><a href=\"#solution\">DivIHN Salesforce Solutions</a></li></ul><p>&nbsp;</p><p><span data-contrast=\"auto\"><strong>Introduction</strong></span></p><p>&nbsp;</p><p>The technologies that we use transform into a better alternative continuously. At the same time, various businesses are adopting these technologies and expanding identically in the same way these products grow and evolve. One of these kinds of technologies that are currently assisting businesses is called the Salesforce Community Cloud.</p><p>Salesforce is one of the leading players globally in customer relationship management tools, and it is widely recognised for its ability to bring customers and businesses closer together.</p><p>This integrated CRM platform covers many functions for all your departments, including sales, commerce, marketing, and service, as well as a single common perspective of each consumer, allowing them to contribute to diverse sections of their operations cohesively.</p><p>Businesses in today’s world use Salesforce to understand their customers better, communicate with them on multiple levels, and expand their existing customer base.</p><p>The paradigm shift in the adoption of digital technologies has transformed how internet users interact with one another and the wider world. The human notion of feeling connected with others around us has lost its true meaning due to the rise of automation in the name of efficiency.</p><p>It is essential to support and maintain sales teams and administrative leadership. All parties involved, including consumers, employees, and management, want a genuine relationship with a human being.</p><p>Now, this is why there is such a thing as Salesforce Customer Communities, a fantastic technique to drive relationships that will significantly influence the growth of your organization to produce superior results.</p><p>In today’s age of digital advancement, the capacity to interact and collaborate has become the primary emphasis of all businesses. Every company or organization’s success depends on its ability to interact successfully with its customers, employees, and other consumers.</p><p>An online platform, Salesforce Community Cloud creates branded web portals for engaging customers, employees, and partners in a responsive manner. Primarily, it is a framework that allows companies to rapidly construct branded portals that can be optimized and adapted for mobile devices.</p><p><strong>What Are Salesforce Communities</strong></p><p>The Salesforce community cloud is a social platform developed by Salesforce to enhance the levels of communication and interaction between a company and its various stakeholders, including its employees, partners, and customers. The Salesforce Community Cloud uses a social CRM platform, enabling users to share their screens and communicate with one another. During a conversation already in progress, it allows its users to send and receive photos and data in real-time. Customers can search for information and engage with other customers through these platforms, simplifying customer relationship management (CRM). In addition, the console comes equipped with a button labelled “BUY,” which makes it easier to conduct business online. Employees can use the community cloud for various workplace interactions, including but not limited to human resource management (HRM), troubleshooting, help desk contact, and interactions between teams located in separate geographical areas. Similarly, leadership can utilize it to increase communication with its channel partners and other external parties.</p><p>&nbsp;</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.png\" data-entity-uuid=\"4b306be0-9f74-40b0-b7ba-db35c31e048f\" data-entity-type=\"file\" width=\"800\" height=\"560\"></p><p>&nbsp;</p><p>&nbsp;<strong>Types of Salesforce Communities</strong></p><main class=\"container\" role=\"main\"><p>There are three types of communities that Salesforce cloud offers.</p><ul><li>Customer Communities – a self-service portal that gives assistance and feedback (frequently asked questions, articles, documentation, and interactions with other customers — for example, by using a Salesforce Success Community). Salesforce customer communities enable businesses to more effectively communicate pertinent information with one another, improve the overall customer experience, and boost engagement.</li><li>Internal Workforce Communities – IT department can create a portal for Human Resources and Information technology information for the employees within the organization. It allows employees to connect and offers them a single location for shared files, searchable knowledge databases and training materials, scheduling, project management, and organizational documents or announcements.</li><li>Business Partners Community – Salesforce Communities offers a specialized information hub for B2B organizations. It enables their sales teams and resellers to readily obtain critical data and communicate in real-time to close more deals. It is a place where partners can manage their businesses, learn best practices, receive the help they require, and communicate with Salesforce staff in a completely safe setting.</li></ul></main><p>&nbsp;</p><p><strong>How Salesforce Communities Could Be Leveraged Beneficially</strong></p><p><strong><u>Building Brand Experiences</u></strong>- Salesforce provides a wide range of options for users to modify the look and feel of their communities. To begin, you can customize the appearance to align with your organization’s branding. Making these adjustments can help to improve&nbsp;</p><p>our brand’s image and these communities entailing your consumers, staff and business partners can also work as a trust-building platform.</p><p>Not only does a customer community allow them to interact with other clients and staff members of your business, but it also allows them to view interactions that have taken place between other clients and members of your team.</p><p>Customers who join such communities spend 19% more than customers who do not participate in branded communities. They can observe how your employees interact with one another, the quality of customer service that your employees provide, and the level of assistance they anticipate receiving from the community if they experience problems with the product or service you provide.</p><p><strong><u>24x7x365 Connectivity</u></strong>- Connections and collaboration are the two most important factors determining a company’s success. Salesforce communities offer a robust platform that can be used to forge new connections and grow existing ones while ensuring seamless integration between the two.</p><p>Users can communicate, work together, and complete transactions on the go, regardless of where they are. The seamless ability to share information and knowledge significantly impacts the workforce’s productivity. Providing customers with interactive areas in which they can connect will go a long way in resolving issues and answering questions.</p><p>To develop worldwide connections independent of work hours, the various groups that are important to your company are addressed in a tailored manner.</p><p><strong><u>Consumer Research and Insights</u></strong>- With Salesforce communities, you give customers an avenue to express the problems they are experiencing, voice their concerns, and participate candidly with your staff. This is possibly the most valuable aspect of developing a customer community for your business.</p><p>A customer community can be an essential component of your techniques for conducting consumer research. It provides a centralized location where your customers can come to you, ask questions, and gain public confirmation that other customers are having the same problem.</p><p>The Idea Exchange provides a beautiful illustration of this point. In this section, users can offer suggestions for new additions to the platform and modifications to existing features. As a result, thousands of customers are flooding into their community, pointing out problematic areas, offering proposals for additional features, and concurring with the ideas presented by other customers.</p><p>Businesses shell out thousands of dollars for this kind of consumer insight, and Salesforce communities enable you to put these processes on autopilot.</p><p><strong><u>Influencer Marketing</u></strong>- You likely have potential valuable brand ambassadors sitting around waiting for you to start a conversation with them and take your relationships to the next level. This development can be attributed to the fact that you are not constantly engaging in conversations with your customers.</p><p>You will have an easier time determining who the power users and public ambassadors for your product and brand are if you use Salesforce communities. They make their presence known by the amount of time they invest in contributing to your community and the feedback they provide to other clients.</p><p>You’ll be able to bring those individuals closer to your organization and provide them with the resources that will allow them to effectively become true high-level ambassadors for your brand if you make use of Salesforce communities. You can even contract them into the employee side of things, where you can use the collaboration, file sharing, and documentation capabilities to ensure that you are all on the same page.</p><p>A single, straightforward dashboard makes it possible to collaborate on content planning, gather content from social media, and more.</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites-1.jpeg\" data-entity-uuid=\"04bf261b-979e-4aa3-a32e-615770a0a5dc\" data-entity-type=\"file\" width=\"638\" height=\"479\"></p><p>&nbsp;</p><p><strong><u>Optimizing The Supply Chain and costs</u></strong> – Managing a corporate supply chain can be challenging if the appropriate tools are unavailable. When manufacturers participate in Salesforce communities, they receive access to a wide variety of technologies that allow them to improve how they interact with their suppliers and manage their supply chains.</p><p>The distribution of products and monitoring of their placement in stores could be managed through the usage of communities. Any issues in the supply chain management can be identified, and corrective action with the relevant stakeholders can be executed.</p><p>In addition, you can create dashboards for your customers and partners by using extension applications for Salesforce communities. These dashboards will make monitoring and tracking simple for your customers and partners. These communities may be customized, and some apps can be used to increase their functionality, making them an excellent tool for any business that wants to improve its supply chain management by fostering better communication and collaboration among employees.</p><p>Because this Community Cloud has pre-built custom templates and apps provided by third parties, it is possible to cut down on the costs associated with building bespoke in-house solutions.</p><p><strong><u>Employee Empowerment</u></strong> – It is astonishing to know but also a proven fact that 60% of businesses do not have a long-term strategy for managing their internal communications. However, communication is a necessity. When employees at a company are connected and regularly engage in effective forms of internal communication, the productivity of those individuals rises by 25%.</p><p>Organizations can improve their employees’ sense of community by establishing employee communities. Your workers will get to know one another better within the firm and strengthen communication more naturally if you provide a social platform for them to use.</p><p>It can be a practical approach to enhance communication and engagement among your teams to use Salesforce communities as a communication platform for your employees. Through open and public communication, data sharing, and more effective information distribution, it has the potential to bring down barriers and assist in the process of creating alignment among departments.</p><p>Your team members can instantly share their ideas, data, and insights in employee communities. They can assist in connecting others with crucial information that would be difficult to spread across a business via email alone correctly.</p><p>They will have a much simpler time locating specialists working for your company who can offer advice and speedily assist them in finding solutions to challenges. In addition, when these realizations are brought to the public’s attention, it will help other people in the future in finding solutions to the challenges that they are facing.</p><p>&nbsp;</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.jpeg\" data-entity-uuid=\"d0d8d3d7-1083-436d-ad9d-1289726e0ab7\" data-entity-type=\"file\" width=\"638\" height=\"359\"></p><p>&nbsp;</p><p><strong>Concluding Remarks</strong></p><p>The Salesforce Community Cloud can help in the advancement of your business entity. With the help of these Communities, your clients will have a forum to engage with your company and other customers. They also can benefit from the opportunity of high-quality after-sales service.</p><p>Consider these Salesforce customer communities if you want to increase sales, improve customer satisfaction, boost customer engagement, boost employee connectedness, and have the ability to interact and collaborate with your customers, including the ability to gain data insights from those interactions.</p><p>You can develop a fully functional portal for your customers and thoroughly personalize the experience they have as online customers, regardless of the size of your company.</p><p>These solutions can be seamlessly integrated without noticeable disruption to your existing systems. Since there are many avenues for modification, you may make it as straightforward or as complicated as you choose.</p><p><strong>DivIHN SalesForce Solutions</strong></p><p>DivIHN Integration Inc. can help unleash the Salesforce Cloud’s power and associated development tools. It is the world’s most trusted multi-tenant cloud platform. We can help to design and develop business strategy-driven solutions that integrate Salesforce with enterprise applications. To know more, please write to <a href=\"mailto:kannan@divihn.com\">kannan@divihn.com.</a></p>','','full_html'),('blog',0,73,186,'en',0,'<p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc. |<a href=\"mailto:yoursuccess@divihn.com\">yoursuccess@divihn.com.</a></p><p>The creator of the document reserves all rights. Publication Date: July 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</p><p><strong>Table of Contents</strong></p><ul class=\"BlogHowToImplementList\"><li><a href=\"/introduction\">Introduction</a></li><li><a href=\"/salesforce_community\">What are Salesforce Communities</a></li><li><a href=\"/salesforce_types\">Types of Salesforce Communities</a></li><li><a href=\"/benfits\">How Salesforce Communities Could be Leveraged Beneficially</a></li><li><a href=\"/conclusion\">Concluding Remarks</a></li><li><a href=\"/solution\">DivIHN Salesforce Solutions</a></li></ul><p>&nbsp;</p><p><span data-contrast=\"auto\"><strong>Introduction</strong></span></p><p>&nbsp;</p><p>The technologies that we use transform into a better alternative continuously. At the same time, various businesses are adopting these technologies and expanding identically in the same way these products grow and evolve. One of these kinds of technologies that are currently assisting businesses is called the Salesforce Community Cloud.</p><p>Salesforce is one of the leading players globally in customer relationship management tools, and it is widely recognised for its ability to bring customers and businesses closer together.</p><p>This integrated CRM platform covers many functions for all your departments, including sales, commerce, marketing, and service, as well as a single common perspective of each consumer, allowing them to contribute to diverse sections of their operations cohesively.</p><p>Businesses in today’s world use Salesforce to understand their customers better, communicate with them on multiple levels, and expand their existing customer base.</p><p>The paradigm shift in the adoption of digital technologies has transformed how internet users interact with one another and the wider world. The human notion of feeling connected with others around us has lost its true meaning due to the rise of automation in the name of efficiency.</p><p>It is essential to support and maintain sales teams and administrative leadership. All parties involved, including consumers, employees, and management, want a genuine relationship with a human being.</p><p>Now, this is why there is such a thing as Salesforce Customer Communities, a fantastic technique to drive relationships that will significantly influence the growth of your organization to produce superior results.</p><p>In today’s age of digital advancement, the capacity to interact and collaborate has become the primary emphasis of all businesses. Every company or organization’s success depends on its ability to interact successfully with its customers, employees, and other consumers.</p><p>An online platform, Salesforce Community Cloud creates branded web portals for engaging customers, employees, and partners in a responsive manner. Primarily, it is a framework that allows companies to rapidly construct branded portals that can be optimized and adapted for mobile devices.</p><p><strong>What Are Salesforce Communities</strong></p><p>The Salesforce community cloud is a social platform developed by Salesforce to enhance the levels of communication and interaction between a company and its various stakeholders, including its employees, partners, and customers. The Salesforce Community Cloud uses a social CRM platform, enabling users to share their screens and communicate with one another. During a conversation already in progress, it allows its users to send and receive photos and data in real-time. Customers can search for information and engage with other customers through these platforms, simplifying customer relationship management (CRM). In addition, the console comes equipped with a button labelled “BUY,” which makes it easier to conduct business online. Employees can use the community cloud for various workplace interactions, including but not limited to human resource management (HRM), troubleshooting, help desk contact, and interactions between teams located in separate geographical areas. Similarly, leadership can utilize it to increase communication with its channel partners and other external parties.</p><p>&nbsp;</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.png\" data-entity-uuid=\"4b306be0-9f74-40b0-b7ba-db35c31e048f\" data-entity-type=\"file\" width=\"800\" height=\"560\"></p><p>&nbsp;</p><p>&nbsp;<strong>Types of Salesforce Communities</strong></p><main class=\"container\" role=\"main\"><p>There are three types of communities that Salesforce cloud offers.</p><ul><li>Customer Communities – a self-service portal that gives assistance and feedback (frequently asked questions, articles, documentation, and interactions with other customers — for example, by using a Salesforce Success Community). Salesforce customer communities enable businesses to more effectively communicate pertinent information with one another, improve the overall customer experience, and boost engagement.</li><li>Internal Workforce Communities – IT department can create a portal for Human Resources and Information technology information for the employees within the organization. It allows employees to connect and offers them a single location for shared files, searchable knowledge databases and training materials, scheduling, project management, and organizational documents or announcements.</li><li>Business Partners Community – Salesforce Communities offers a specialized information hub for B2B organizations. It enables their sales teams and resellers to readily obtain critical data and communicate in real-time to close more deals. It is a place where partners can manage their businesses, learn best practices, receive the help they require, and communicate with Salesforce staff in a completely safe setting.</li></ul></main><p>&nbsp;</p><p><strong>How Salesforce Communities Could Be Leveraged Beneficially</strong></p><p><strong><u>Building Brand Experiences</u></strong>- Salesforce provides a wide range of options for users to modify the look and feel of their communities. To begin, you can customize the appearance to align with your organization’s branding. Making these adjustments can help to improve&nbsp;</p><p>our brand’s image and these communities entailing your consumers, staff and business partners can also work as a trust-building platform.</p><p>Not only does a customer community allow them to interact with other clients and staff members of your business, but it also allows them to view interactions that have taken place between other clients and members of your team.</p><p>Customers who join such communities spend 19% more than customers who do not participate in branded communities. They can observe how your employees interact with one another, the quality of customer service that your employees provide, and the level of assistance they anticipate receiving from the community if they experience problems with the product or service you provide.</p><p><strong><u>24x7x365 Connectivity</u></strong>- Connections and collaboration are the two most important factors determining a company’s success. Salesforce communities offer a robust platform that can be used to forge new connections and grow existing ones while ensuring seamless integration between the two.</p><p>Users can communicate, work together, and complete transactions on the go, regardless of where they are. The seamless ability to share information and knowledge significantly impacts the workforce’s productivity. Providing customers with interactive areas in which they can connect will go a long way in resolving issues and answering questions.</p><p>To develop worldwide connections independent of work hours, the various groups that are important to your company are addressed in a tailored manner.</p><p><strong><u>Consumer Research and Insights</u></strong>- With Salesforce communities, you give customers an avenue to express the problems they are experiencing, voice their concerns, and participate candidly with your staff. This is possibly the most valuable aspect of developing a customer community for your business.</p><p>A customer community can be an essential component of your techniques for conducting consumer research. It provides a centralized location where your customers can come to you, ask questions, and gain public confirmation that other customers are having the same problem.</p><p>The Idea Exchange provides a beautiful illustration of this point. In this section, users can offer suggestions for new additions to the platform and modifications to existing features. As a result, thousands of customers are flooding into their community, pointing out problematic areas, offering proposals for additional features, and concurring with the ideas presented by other customers.</p><p>Businesses shell out thousands of dollars for this kind of consumer insight, and Salesforce communities enable you to put these processes on autopilot.</p><p><strong><u>Influencer Marketing</u></strong>- You likely have potential valuable brand ambassadors sitting around waiting for you to start a conversation with them and take your relationships to the next level. This development can be attributed to the fact that you are not constantly engaging in conversations with your customers.</p><p>You will have an easier time determining who the power users and public ambassadors for your product and brand are if you use Salesforce communities. They make their presence known by the amount of time they invest in contributing to your community and the feedback they provide to other clients.</p><p>You’ll be able to bring those individuals closer to your organization and provide them with the resources that will allow them to effectively become true high-level ambassadors for your brand if you make use of Salesforce communities. You can even contract them into the employee side of things, where you can use the collaboration, file sharing, and documentation capabilities to ensure that you are all on the same page.</p><p>A single, straightforward dashboard makes it possible to collaborate on content planning, gather content from social media, and more.</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites-1.jpeg\" data-entity-uuid=\"04bf261b-979e-4aa3-a32e-615770a0a5dc\" data-entity-type=\"file\" width=\"638\" height=\"479\"></p><p>&nbsp;</p><p><strong><u>Optimizing The Supply Chain and costs</u></strong> – Managing a corporate supply chain can be challenging if the appropriate tools are unavailable. When manufacturers participate in Salesforce communities, they receive access to a wide variety of technologies that allow them to improve how they interact with their suppliers and manage their supply chains.</p><p>The distribution of products and monitoring of their placement in stores could be managed through the usage of communities. Any issues in the supply chain management can be identified, and corrective action with the relevant stakeholders can be executed.</p><p>In addition, you can create dashboards for your customers and partners by using extension applications for Salesforce communities. These dashboards will make monitoring and tracking simple for your customers and partners. These communities may be customized, and some apps can be used to increase their functionality, making them an excellent tool for any business that wants to improve its supply chain management by fostering better communication and collaboration among employees.</p><p>Because this Community Cloud has pre-built custom templates and apps provided by third parties, it is possible to cut down on the costs associated with building bespoke in-house solutions.</p><p><strong><u>Employee Empowerment</u></strong> – It is astonishing to know but also a proven fact that 60% of businesses do not have a long-term strategy for managing their internal communications. However, communication is a necessity. When employees at a company are connected and regularly engage in effective forms of internal communication, the productivity of those individuals rises by 25%.</p><p>Organizations can improve their employees’ sense of community by establishing employee communities. Your workers will get to know one another better within the firm and strengthen communication more naturally if you provide a social platform for them to use.</p><p>It can be a practical approach to enhance communication and engagement among your teams to use Salesforce communities as a communication platform for your employees. Through open and public communication, data sharing, and more effective information distribution, it has the potential to bring down barriers and assist in the process of creating alignment among departments.</p><p>Your team members can instantly share their ideas, data, and insights in employee communities. They can assist in connecting others with crucial information that would be difficult to spread across a business via email alone correctly.</p><p>They will have a much simpler time locating specialists working for your company who can offer advice and speedily assist them in finding solutions to challenges. In addition, when these realizations are brought to the public’s attention, it will help other people in the future in finding solutions to the challenges that they are facing.</p><p>&nbsp;</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.jpeg\" data-entity-uuid=\"d0d8d3d7-1083-436d-ad9d-1289726e0ab7\" data-entity-type=\"file\" width=\"638\" height=\"359\"></p><p>&nbsp;</p><p><strong>Concluding Remarks</strong></p><p>The Salesforce Community Cloud can help in the advancement of your business entity. With the help of these Communities, your clients will have a forum to engage with your company and other customers. They also can benefit from the opportunity of high-quality after-sales service.</p><p>Consider these Salesforce customer communities if you want to increase sales, improve customer satisfaction, boost customer engagement, boost employee connectedness, and have the ability to interact and collaborate with your customers, including the ability to gain data insights from those interactions.</p><p>You can develop a fully functional portal for your customers and thoroughly personalize the experience they have as online customers, regardless of the size of your company.</p><p>These solutions can be seamlessly integrated without noticeable disruption to your existing systems. Since there are many avenues for modification, you may make it as straightforward or as complicated as you choose.</p><p><strong>DivIHN SalesForce Solutions</strong></p><p>DivIHN Integration Inc. can help unleash the Salesforce Cloud’s power and associated development tools. It is the world’s most trusted multi-tenant cloud platform. We can help to design and develop business strategy-driven solutions that integrate Salesforce with enterprise applications. To know more, please write to <a href=\"mailto:kannan@divihn.com\">kannan@divihn.com.</a></p>','','full_html'),('blog',0,73,187,'en',0,'<p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc. |<a href=\"mailto:yoursuccess@divihn.com\">yoursuccess@divihn.com.</a></p><p>The creator of the document reserves all rights. Publication Date: July 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</p><p><strong>Table of Contents</strong></p><ul class=\"BlogHowToImplementList\"><li><a href=\"/Introduction\">Introduction</a></li><li><a href=\"/salesforce_community\">What are Salesforce Communities</a></li><li><a href=\"/salesforce_types\">Types of Salesforce Communities</a></li><li><a href=\"/benfits\">How Salesforce Communities Could be Leveraged Beneficially</a></li><li><a href=\"/conclusion\">Concluding Remarks</a></li><li><a href=\"/solution\">DivIHN Salesforce Solutions</a></li></ul><p>&nbsp;</p><p><span data-contrast=\"auto\"><strong>Introduction</strong></span></p><p>&nbsp;</p><p>The technologies that we use transform into a better alternative continuously. At the same time, various businesses are adopting these technologies and expanding identically in the same way these products grow and evolve. One of these kinds of technologies that are currently assisting businesses is called the Salesforce Community Cloud.</p><p>Salesforce is one of the leading players globally in customer relationship management tools, and it is widely recognised for its ability to bring customers and businesses closer together.</p><p>This integrated CRM platform covers many functions for all your departments, including sales, commerce, marketing, and service, as well as a single common perspective of each consumer, allowing them to contribute to diverse sections of their operations cohesively.</p><p>Businesses in today’s world use Salesforce to understand their customers better, communicate with them on multiple levels, and expand their existing customer base.</p><p>The paradigm shift in the adoption of digital technologies has transformed how internet users interact with one another and the wider world. The human notion of feeling connected with others around us has lost its true meaning due to the rise of automation in the name of efficiency.</p><p>It is essential to support and maintain sales teams and administrative leadership. All parties involved, including consumers, employees, and management, want a genuine relationship with a human being.</p><p>Now, this is why there is such a thing as Salesforce Customer Communities, a fantastic technique to drive relationships that will significantly influence the growth of your organization to produce superior results.</p><p>In today’s age of digital advancement, the capacity to interact and collaborate has become the primary emphasis of all businesses. Every company or organization’s success depends on its ability to interact successfully with its customers, employees, and other consumers.</p><p>An online platform, Salesforce Community Cloud creates branded web portals for engaging customers, employees, and partners in a responsive manner. Primarily, it is a framework that allows companies to rapidly construct branded portals that can be optimized and adapted for mobile devices.</p><p><strong>What Are Salesforce Communities</strong></p><p>The Salesforce community cloud is a social platform developed by Salesforce to enhance the levels of communication and interaction between a company and its various stakeholders, including its employees, partners, and customers. The Salesforce Community Cloud uses a social CRM platform, enabling users to share their screens and communicate with one another. During a conversation already in progress, it allows its users to send and receive photos and data in real-time. Customers can search for information and engage with other customers through these platforms, simplifying customer relationship management (CRM). In addition, the console comes equipped with a button labelled “BUY,” which makes it easier to conduct business online. Employees can use the community cloud for various workplace interactions, including but not limited to human resource management (HRM), troubleshooting, help desk contact, and interactions between teams located in separate geographical areas. Similarly, leadership can utilize it to increase communication with its channel partners and other external parties.</p><p>&nbsp;</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.png\" data-entity-uuid=\"4b306be0-9f74-40b0-b7ba-db35c31e048f\" data-entity-type=\"file\" width=\"800\" height=\"560\"></p><p>&nbsp;</p><p>&nbsp;<strong>Types of Salesforce Communities</strong></p><main class=\"container\" role=\"main\"><p>There are three types of communities that Salesforce cloud offers.</p><ul><li>Customer Communities – a self-service portal that gives assistance and feedback (frequently asked questions, articles, documentation, and interactions with other customers — for example, by using a Salesforce Success Community). Salesforce customer communities enable businesses to more effectively communicate pertinent information with one another, improve the overall customer experience, and boost engagement.</li><li>Internal Workforce Communities – IT department can create a portal for Human Resources and Information technology information for the employees within the organization. It allows employees to connect and offers them a single location for shared files, searchable knowledge databases and training materials, scheduling, project management, and organizational documents or announcements.</li><li>Business Partners Community – Salesforce Communities offers a specialized information hub for B2B organizations. It enables their sales teams and resellers to readily obtain critical data and communicate in real-time to close more deals. It is a place where partners can manage their businesses, learn best practices, receive the help they require, and communicate with Salesforce staff in a completely safe setting.</li></ul></main><p>&nbsp;</p><p><strong>How Salesforce Communities Could Be Leveraged Beneficially</strong></p><p><strong><u>Building Brand Experiences</u></strong>- Salesforce provides a wide range of options for users to modify the look and feel of their communities. To begin, you can customize the appearance to align with your organization’s branding. Making these adjustments can help to improve&nbsp;</p><p>our brand’s image and these communities entailing your consumers, staff and business partners can also work as a trust-building platform.</p><p>Not only does a customer community allow them to interact with other clients and staff members of your business, but it also allows them to view interactions that have taken place between other clients and members of your team.</p><p>Customers who join such communities spend 19% more than customers who do not participate in branded communities. They can observe how your employees interact with one another, the quality of customer service that your employees provide, and the level of assistance they anticipate receiving from the community if they experience problems with the product or service you provide.</p><p><strong><u>24x7x365 Connectivity</u></strong>- Connections and collaboration are the two most important factors determining a company’s success. Salesforce communities offer a robust platform that can be used to forge new connections and grow existing ones while ensuring seamless integration between the two.</p><p>Users can communicate, work together, and complete transactions on the go, regardless of where they are. The seamless ability to share information and knowledge significantly impacts the workforce’s productivity. Providing customers with interactive areas in which they can connect will go a long way in resolving issues and answering questions.</p><p>To develop worldwide connections independent of work hours, the various groups that are important to your company are addressed in a tailored manner.</p><p><strong><u>Consumer Research and Insights</u></strong>- With Salesforce communities, you give customers an avenue to express the problems they are experiencing, voice their concerns, and participate candidly with your staff. This is possibly the most valuable aspect of developing a customer community for your business.</p><p>A customer community can be an essential component of your techniques for conducting consumer research. It provides a centralized location where your customers can come to you, ask questions, and gain public confirmation that other customers are having the same problem.</p><p>The Idea Exchange provides a beautiful illustration of this point. In this section, users can offer suggestions for new additions to the platform and modifications to existing features. As a result, thousands of customers are flooding into their community, pointing out problematic areas, offering proposals for additional features, and concurring with the ideas presented by other customers.</p><p>Businesses shell out thousands of dollars for this kind of consumer insight, and Salesforce communities enable you to put these processes on autopilot.</p><p><strong><u>Influencer Marketing</u></strong>- You likely have potential valuable brand ambassadors sitting around waiting for you to start a conversation with them and take your relationships to the next level. This development can be attributed to the fact that you are not constantly engaging in conversations with your customers.</p><p>You will have an easier time determining who the power users and public ambassadors for your product and brand are if you use Salesforce communities. They make their presence known by the amount of time they invest in contributing to your community and the feedback they provide to other clients.</p><p>You’ll be able to bring those individuals closer to your organization and provide them with the resources that will allow them to effectively become true high-level ambassadors for your brand if you make use of Salesforce communities. You can even contract them into the employee side of things, where you can use the collaboration, file sharing, and documentation capabilities to ensure that you are all on the same page.</p><p>A single, straightforward dashboard makes it possible to collaborate on content planning, gather content from social media, and more.</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites-1.jpeg\" data-entity-uuid=\"04bf261b-979e-4aa3-a32e-615770a0a5dc\" data-entity-type=\"file\" width=\"638\" height=\"479\"></p><p>&nbsp;</p><p><strong><u>Optimizing The Supply Chain and costs</u></strong> – Managing a corporate supply chain can be challenging if the appropriate tools are unavailable. When manufacturers participate in Salesforce communities, they receive access to a wide variety of technologies that allow them to improve how they interact with their suppliers and manage their supply chains.</p><p>The distribution of products and monitoring of their placement in stores could be managed through the usage of communities. Any issues in the supply chain management can be identified, and corrective action with the relevant stakeholders can be executed.</p><p>In addition, you can create dashboards for your customers and partners by using extension applications for Salesforce communities. These dashboards will make monitoring and tracking simple for your customers and partners. These communities may be customized, and some apps can be used to increase their functionality, making them an excellent tool for any business that wants to improve its supply chain management by fostering better communication and collaboration among employees.</p><p>Because this Community Cloud has pre-built custom templates and apps provided by third parties, it is possible to cut down on the costs associated with building bespoke in-house solutions.</p><p><strong><u>Employee Empowerment</u></strong> – It is astonishing to know but also a proven fact that 60% of businesses do not have a long-term strategy for managing their internal communications. However, communication is a necessity. When employees at a company are connected and regularly engage in effective forms of internal communication, the productivity of those individuals rises by 25%.</p><p>Organizations can improve their employees’ sense of community by establishing employee communities. Your workers will get to know one another better within the firm and strengthen communication more naturally if you provide a social platform for them to use.</p><p>It can be a practical approach to enhance communication and engagement among your teams to use Salesforce communities as a communication platform for your employees. Through open and public communication, data sharing, and more effective information distribution, it has the potential to bring down barriers and assist in the process of creating alignment among departments.</p><p>Your team members can instantly share their ideas, data, and insights in employee communities. They can assist in connecting others with crucial information that would be difficult to spread across a business via email alone correctly.</p><p>They will have a much simpler time locating specialists working for your company who can offer advice and speedily assist them in finding solutions to challenges. In addition, when these realizations are brought to the public’s attention, it will help other people in the future in finding solutions to the challenges that they are facing.</p><p>&nbsp;</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.jpeg\" data-entity-uuid=\"d0d8d3d7-1083-436d-ad9d-1289726e0ab7\" data-entity-type=\"file\" width=\"638\" height=\"359\"></p><p>&nbsp;</p><p><strong>Concluding Remarks</strong></p><p>The Salesforce Community Cloud can help in the advancement of your business entity. With the help of these Communities, your clients will have a forum to engage with your company and other customers. They also can benefit from the opportunity of high-quality after-sales service.</p><p>Consider these Salesforce customer communities if you want to increase sales, improve customer satisfaction, boost customer engagement, boost employee connectedness, and have the ability to interact and collaborate with your customers, including the ability to gain data insights from those interactions.</p><p>You can develop a fully functional portal for your customers and thoroughly personalize the experience they have as online customers, regardless of the size of your company.</p><p>These solutions can be seamlessly integrated without noticeable disruption to your existing systems. Since there are many avenues for modification, you may make it as straightforward or as complicated as you choose.</p><p><strong>DivIHN SalesForce Solutions</strong></p><p>DivIHN Integration Inc. can help unleash the Salesforce Cloud’s power and associated development tools. It is the world’s most trusted multi-tenant cloud platform. We can help to design and develop business strategy-driven solutions that integrate Salesforce with enterprise applications. To know more, please write to <a href=\"mailto:kannan@divihn.com\">kannan@divihn.com.</a></p>','','full_html'),('blog',0,73,188,'en',0,'<p>DISCLAIMER</p><p>Copyright ©2022 by DivIHN Integration Inc. |<a href=\"mailto:yoursuccess@divihn.com\">yoursuccess@divihn.com.</a></p><p><em>The creator of the document reserves all rights. Publication Date: July 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</em></p><h2>Table of Contents</h2><ul><li><a href=\"#introduction\">Introduction</a></li><li><a href=\"#what\">What are Salesforce Communities</a></li><li><a href=\"#types\">Types of Salesforce Communities</a></li><li><a href=\"#benefits\">How Salesforce Communities Could be Leveraged Beneficially</a></li><li><a href=\"#conclusion\">Concluding Remarks</a></li></ul><h2 id=\"introduction\">Introduction</h2><p>The technologies that we use transform into a better alternative continuously. At the same time, various businesses are adopting these technologies and expanding identically in the same way these products grow and evolve. One of these kinds of technologies that are currently assisting businesses is called the Salesforce Community Cloud.</p><p>Salesforce is one of the leading players globally in customer relationship management tools, and it is widely recognised for its ability to bring customers and businesses closer together.</p><p>This integrated CRM platform covers many functions for all your departments, including sales, commerce, marketing, and service, as well as a single common perspective of each consumer, allowing them to contribute to diverse sections of their operations cohesively.</p><p>Businesses in today’s world use Salesforce to understand their customers better, communicate with them on multiple levels, and expand their existing customer base.</p><p>The paradigm shift in the adoption of digital technologies has transformed how internet users interact with one another and the wider world. The human notion of feeling connected with others around us has lost its true meaning due to the rise of automation in the name of efficiency.</p><p>It is essential to support and maintain sales teams and administrative leadership. All parties involved, including consumers, employees, and management, want a genuine relationship with a human being.</p><p>Now, this is why there is such a thing as Salesforce Customer Communities, a fantastic technique to drive relationships that will significantly influence the growth of your organization to produce superior results.</p><p>In today’s age of digital advancement, the capacity to interact and collaborate has become the primary emphasis of all businesses. Every company or organization’s success depends on its ability to interact successfully with its customers, employees, and other consumers.</p><p>An online platform, Salesforce Community Cloud creates branded web portals for engaging customers, employees, and partners in a responsive manner. Primarily, it is a framework that allows companies to rapidly construct branded portals that can be optimized and adapted for mobile devices.</p><h2 id=\"what\">What are Salesforce Communities</h2><p>The Salesforce community cloud is a social platform developed by Salesforce to enhance the levels of communication and interaction between a company and its various stakeholders, including its employees, partners, and customers. The Salesforce Community Cloud uses a social CRM platform, enabling users to share their screens and communicate with one another. During a conversation already in progress, it allows its users to send and receive photos and data in real-time. Customers can search for information and engage with other customers through these platforms, simplifying customer relationship management (CRM). In addition, the console comes equipped with a button labelled “BUY,” which makes it easier to conduct business online.</p><p>Employees can use the community cloud for various workplace interactions, including but not limited to human resource management (HRM), troubleshooting, help desk contact, and interactions between teams located in separate geographical areas. Similarly, leadership can utilise it to increase communication with its channel partners and other external parties.</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.png\" data-entity-uuid=\"4b306be0-9f74-40b0-b7ba-db35c31e048f\" data-entity-type=\"file\" width=\"800\" height=\"560\"></p><h2 id=\"types\">Types of Salesforce Communities</h2><p>There are three types of communities that Salesforce cloud offers.</p><ul><li>Customer Communities – a self-service portal that gives assistance and feedback (frequently asked questions, articles, documentation, and interactions with other customers — for example, by using a Salesforce Success Community). Salesforce customer communities enable businesses to more effectively communicate pertinent information with one another, improve the overall customer experience, and boost engagement.</li><li>Internal Workforce Communities – IT department can create a portal for Human Resources and Information technology information for the employees within the organization. It allows employees to connect and offers them a single location for shared files, searchable knowledge databases and training materials, scheduling, project management, and organizational documents or announcements.</li><li>Business Partners Community – Salesforce Communities offers a specialized information hub for B2B organizations. It enables their sales teams and resellers to readily obtain critical data and communicate in real-time to close more deals. It is a place where partners can manage their businesses, learn best practices, receive the help they require, and communicate with Salesforce staff in a completely safe setting.</li></ul><h2 id=\"benefits\">How Salesforce Communities Could be Leveraged Beneficially</h2><p><strong><u>Building Brand Experiences</u></strong>Salesforce provides a wide range of options for users to modify the look and feel of their communities. To begin, you can customize the appearance to align with your organization’s branding. Making these adjustments can help to improve our brand’s image and these communities entailing your consumers, staff and business partners can also work as a trust-building platform.</p><p>Not only does a customer community allow them to interact with other clients and staff members of your business, but it also allows them to view interactions that have taken place between other clients and members of your team.</p><p>Customers who join such communities spend 19% more than customers who do not participate in branded communities. They can observe how your employees interact with one another, the quality of customer service that your employees provide, and the level of assistance they anticipate receiving from the community if they experience problems with the product or service you provide.</p><p><strong><u>24x7x365 Connectivity</u></strong>Connections and collaboration are the two most important factors determining a company’s success. Salesforce communities offer a robust platform that can be used to forge new connections and grow existing ones while ensuring seamless integration between the two.</p><p>Users can communicate, work together, and complete transactions on the go, regardless of where they are. The seamless ability to share information and knowledge significantly impacts the workforce’s productivity. Providing customers with interactive areas in which they can connect will go a long way in resolving issues and answering questions.</p><p>To develop worldwide connections independent of work hours, the various groups that are important to your company are addressed in a tailored manner.</p><p><strong><u>Consumer Research and Insights</u></strong>With Salesforce communities, you give customers an avenue to express the problems they are experiencing, voice their concerns, and participate candidly with your staff. This is possibly the most valuable aspect of developing a customer community for your business.</p><p>A customer community can be an essential component of your techniques for conducting consumer research. It provides a centralized location where your customers can come to you, ask questions, and gain public confirmation that other customers are having the same problem.</p><p>The Idea Exchange provides a beautiful illustration of this point. In this section, users can offer suggestions for new additions to the platform and modifications to existing features. As a result, thousands of customers are flooding into their community, pointing out problematic areas, offering proposals for additional features, and concurring with the ideas presented by other customers.</p><p>Businesses shell out thousands of dollars for this kind of consumer insight, and Salesforce communities enable you to put these processes on autopilot.</p><p><strong><u>Influencer Marketing</u></strong> you likely have potential valuable brand ambassadors sitting around waiting for you to start a conversation with them and take your relationships to the next level. This development can be attributed to the fact that you are not constantly engaging in conversations with your customers.</p><p>You will have an easier time determining who the power users and public ambassadors for your product and brand are if you use Salesforce communities. They make their presence known by the amount of time they invest in contributing to your community and the feedback they provide to other clients.</p><p>You’ll be able to bring those individuals closer to your organization and provide them with the resources that will allow them to effectively become true high-level ambassadors for your brand if you make use of Salesforce communities. You can even contract them into the employee side of things, where you can use the collaboration, file sharing, and documentation capabilities to ensure that you are all on the same page.</p><p>A single, straightforward dashboard makes it possible to collaborate on content planning, gather content from social media, and more.</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites-1.jpeg\" data-entity-uuid=\"04bf261b-979e-4aa3-a32e-615770a0a5dc\" data-entity-type=\"file\" width=\"638\" height=\"479\"></p><p><strong><u>Optimising The Supply Chain and costs</u></strong> Managing a corporate supply chain can be challenging if the appropriate tools are unavailable. When manufacturers participate in Salesforce communities, they receive access to a wide variety of technologies that allow them to improve how they interact with their suppliers and manage their supply chains.</p><p>The distribution of products and monitoring of their placement in stores could be managed through the usage of communities. Any issues in the supply chain management can be identified, and corrective action with the relevant stakeholders can be executed.</p><p>In addition, you can create dashboards for your customers and partners by using extension applications for Salesforce communities. These dashboards will make monitoring and tracking simple for your customers and partners. These communities may be customised, and some apps can be used to increase their functionality, making them an excellent tool for any business that wants to improve its supply chain management by fostering better communication and collaboration among employees.</p><p>Because this Community Cloud has pre-built custom templates and apps provided by third parties, it is possible to cut down on the costs associated with building bespoke in-house solutions.</p><p>SF communities can help in a significant reduction in the amount of money that businesses must spend to construct positive brand stories online across a variety of different portals.</p><p><strong><u>Employee Empowerment</u></strong>It is astonishing to know but also a proven fact that 60% of businesses do not have a long-term strategy for managing their internal communications. However, communication is a necessity. When employees at a company are connected and regularly engage in effective forms of internal communication, the productivity of those individuals rises by 25%.</p><p>Organizations can improve their employees’ sense of community by establishing employee communities. Your workers will get to know one another better within the firm and strengthen communication more naturally if you provide a social platform for them to use.</p><p>It can be a practical approach to enhance communication and engagement among your teams to use Salesforce communities as a communication platform for your employees. Through open and public communication, data sharing, and more effective information distribution, it has the potential to bring down barriers and assist in the process of creating alignment among departments.</p><p>Your team members can instantly share their ideas, data, and insights in employee communities. They can assist in connecting others with crucial information that would be difficult to spread across a business via email alone correctly.</p><p>They will have a much simpler time locating specialists working for your company who can offer advice and speedily assist them in finding solutions to challenges. In addition, when these realizations are brought to the public’s attention, it will help other people in the future in finding solutions to the challenges that they are facing.</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.jpeg\" data-entity-uuid=\"d0d8d3d7-1083-436d-ad9d-1289726e0ab7\" data-entity-type=\"file\" width=\"638\" height=\"359\"></p><h2 id=\"conclusion\">Concluding Remarks</h2><p>The Salesforce Community Cloud can help in the advancement of your business entity. With the help of these Communities, your clients will have a forum to engage with your company and other customers. They also can benefit from the opportunity of high-quality after-sales service.</p><p>Consider these Salesforce customer communities if you want to increase sales, improve customer satisfaction, boost customer engagement, boost employee connectedness, and have the ability to interact and collaborate with your customers, including the ability to gain data insights from those interactions.</p><p>You can develop a fully functional portal for your customers and thoroughly personalize the experience they have as online customers, regardless of the size of your company.</p><p>These solutions can be seamlessly integrated without noticeable disruption to your existing systems. Since there are many avenues for modification, you may make it as straightforward or as complicated as you choose.</p><p><strong>id=\"DivIHN\"; DivIHN SalesForce Solutions</strong></p><p>DivIHN Integration Inc. can help unleash the Salesforce Cloud’s power and associated development tools. It is the world’s most trusted multi-tenant cloud platform. We can help to design and develop business strategy-driven solutions that integrate Salesforce with enterprise applications. To know more, please write to <a href=\"mailto:kannan@divihn.com\">kannan@divihn.com.</a></p>','','full_html'),('blog',0,73,189,'en',0,'<p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc. |<a href=\"mailto:yoursuccess@divihn.com\">yoursuccess@divihn.com.</a></p><p><em>The creator of the document reserves all rights. Publication Date: July 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</em></p><h2>Table of Contents</h2><ul><li><a href=\"#introduction\">Introduction</a></li><li><a href=\"#what\">What are Salesforce Communities</a></li><li><a href=\"#types\">Types of Salesforce Communities</a></li><li><a href=\"#benefits\">How Salesforce Communities Could be Leveraged Beneficially</a></li><li><a href=\"#conclusion\">Concluding Remarks</a></li></ul><h2 id=\"introduction\">Introduction</h2><p>The technologies that we use transform into a better alternative continuously. At the same time, various businesses are adopting these technologies and expanding identically in the same way these products grow and evolve. One of these kinds of technologies that are currently assisting businesses is called the Salesforce Community Cloud.</p><p>Salesforce is one of the leading players globally in customer relationship management tools, and it is widely recognised for its ability to bring customers and businesses closer together.</p><p>This integrated CRM platform covers many functions for all your departments, including sales, commerce, marketing, and service, as well as a single common perspective of each consumer, allowing them to contribute to diverse sections of their operations cohesively.</p><p>Businesses in today’s world use Salesforce to understand their customers better, communicate with them on multiple levels, and expand their existing customer base.</p><p>The paradigm shift in the adoption of digital technologies has transformed how internet users interact with one another and the wider world. The human notion of feeling connected with others around us has lost its true meaning due to the rise of automation in the name of efficiency.</p><p>It is essential to support and maintain sales teams and administrative leadership. All parties involved, including consumers, employees, and management, want a genuine relationship with a human being.</p><p>Now, this is why there is such a thing as Salesforce Customer Communities, a fantastic technique to drive relationships that will significantly influence the growth of your organization to produce superior results.</p><p>In today’s age of digital advancement, the capacity to interact and collaborate has become the primary emphasis of all businesses. Every company or organization’s success depends on its ability to interact successfully with its customers, employees, and other consumers.</p><p>An online platform, Salesforce Community Cloud creates branded web portals for engaging customers, employees, and partners in a responsive manner. Primarily, it is a framework that allows companies to rapidly construct branded portals that can be optimized and adapted for mobile devices.</p><h2 id=\"what\">What are Salesforce Communities</h2><p>The Salesforce community cloud is a social platform developed by Salesforce to enhance the levels of communication and interaction between a company and its various stakeholders, including its employees, partners, and customers. The Salesforce Community Cloud uses a social CRM platform, enabling users to share their screens and communicate with one another. During a conversation already in progress, it allows its users to send and receive photos and data in real-time. Customers can search for information and engage with other customers through these platforms, simplifying customer relationship management (CRM). In addition, the console comes equipped with a button labelled “BUY,” which makes it easier to conduct business online.</p><p>Employees can use the community cloud for various workplace interactions, including but not limited to human resource management (HRM), troubleshooting, help desk contact, and interactions between teams located in separate geographical areas. Similarly, leadership can utilise it to increase communication with its channel partners and other external parties.</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.png\" data-entity-uuid=\"4b306be0-9f74-40b0-b7ba-db35c31e048f\" data-entity-type=\"file\" width=\"800\" height=\"560\"></p><h2 id=\"types\">Types of Salesforce Communities</h2><p>There are three types of communities that Salesforce cloud offers.</p><ul><li>Customer Communities – a self-service portal that gives assistance and feedback (frequently asked questions, articles, documentation, and interactions with other customers — for example, by using a Salesforce Success Community). Salesforce customer communities enable businesses to more effectively communicate pertinent information with one another, improve the overall customer experience, and boost engagement.</li><li>Internal Workforce Communities – IT department can create a portal for Human Resources and Information technology information for the employees within the organization. It allows employees to connect and offers them a single location for shared files, searchable knowledge databases and training materials, scheduling, project management, and organizational documents or announcements.</li><li>Business Partners Community – Salesforce Communities offers a specialized information hub for B2B organizations. It enables their sales teams and resellers to readily obtain critical data and communicate in real-time to close more deals. It is a place where partners can manage their businesses, learn best practices, receive the help they require, and communicate with Salesforce staff in a completely safe setting.</li></ul><h2 id=\"benefits\">How Salesforce Communities Could be Leveraged Beneficially</h2><p><strong><u>Building Brand Experiences</u></strong>Salesforce provides a wide range of options for users to modify the look and feel of their communities. To begin, you can customize the appearance to align with your organization’s branding. Making these adjustments can help to improve our brand’s image and these communities entailing your consumers, staff and business partners can also work as a trust-building platform.</p><p>Not only does a customer community allow them to interact with other clients and staff members of your business, but it also allows them to view interactions that have taken place between other clients and members of your team.</p><p>Customers who join such communities spend 19% more than customers who do not participate in branded communities. They can observe how your employees interact with one another, the quality of customer service that your employees provide, and the level of assistance they anticipate receiving from the community if they experience problems with the product or service you provide.</p><p><strong><u>24x7x365 Connectivity</u></strong>Connections and collaboration are the two most important factors determining a company’s success. Salesforce communities offer a robust platform that can be used to forge new connections and grow existing ones while ensuring seamless integration between the two.</p><p>Users can communicate, work together, and complete transactions on the go, regardless of where they are. The seamless ability to share information and knowledge significantly impacts the workforce’s productivity. Providing customers with interactive areas in which they can connect will go a long way in resolving issues and answering questions.</p><p>To develop worldwide connections independent of work hours, the various groups that are important to your company are addressed in a tailored manner.</p><p><strong><u>Consumer Research and Insights</u></strong>With Salesforce communities, you give customers an avenue to express the problems they are experiencing, voice their concerns, and participate candidly with your staff. This is possibly the most valuable aspect of developing a customer community for your business.</p><p>A customer community can be an essential component of your techniques for conducting consumer research. It provides a centralized location where your customers can come to you, ask questions, and gain public confirmation that other customers are having the same problem.</p><p>The Idea Exchange provides a beautiful illustration of this point. In this section, users can offer suggestions for new additions to the platform and modifications to existing features. As a result, thousands of customers are flooding into their community, pointing out problematic areas, offering proposals for additional features, and concurring with the ideas presented by other customers.</p><p>Businesses shell out thousands of dollars for this kind of consumer insight, and Salesforce communities enable you to put these processes on autopilot.</p><p><strong><u>Influencer Marketing</u></strong> you likely have potential valuable brand ambassadors sitting around waiting for you to start a conversation with them and take your relationships to the next level. This development can be attributed to the fact that you are not constantly engaging in conversations with your customers.</p><p>You will have an easier time determining who the power users and public ambassadors for your product and brand are if you use Salesforce communities. They make their presence known by the amount of time they invest in contributing to your community and the feedback they provide to other clients.</p><p>You’ll be able to bring those individuals closer to your organization and provide them with the resources that will allow them to effectively become true high-level ambassadors for your brand if you make use of Salesforce communities. You can even contract them into the employee side of things, where you can use the collaboration, file sharing, and documentation capabilities to ensure that you are all on the same page.</p><p>A single, straightforward dashboard makes it possible to collaborate on content planning, gather content from social media, and more.</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites-1.jpeg\" data-entity-uuid=\"04bf261b-979e-4aa3-a32e-615770a0a5dc\" data-entity-type=\"file\" width=\"638\" height=\"479\"></p><p><strong><u>Optimising The Supply Chain and costs</u></strong> Managing a corporate supply chain can be challenging if the appropriate tools are unavailable. When manufacturers participate in Salesforce communities, they receive access to a wide variety of technologies that allow them to improve how they interact with their suppliers and manage their supply chains.</p><p>The distribution of products and monitoring of their placement in stores could be managed through the usage of communities. Any issues in the supply chain management can be identified, and corrective action with the relevant stakeholders can be executed.</p><p>In addition, you can create dashboards for your customers and partners by using extension applications for Salesforce communities. These dashboards will make monitoring and tracking simple for your customers and partners. These communities may be customised, and some apps can be used to increase their functionality, making them an excellent tool for any business that wants to improve its supply chain management by fostering better communication and collaboration among employees.</p><p>Because this Community Cloud has pre-built custom templates and apps provided by third parties, it is possible to cut down on the costs associated with building bespoke in-house solutions.</p><p>SF communities can help in a significant reduction in the amount of money that businesses must spend to construct positive brand stories online across a variety of different portals.</p><p><strong><u>Employee Empowerment</u></strong>It is astonishing to know but also a proven fact that 60% of businesses do not have a long-term strategy for managing their internal communications. However, communication is a necessity. When employees at a company are connected and regularly engage in effective forms of internal communication, the productivity of those individuals rises by 25%.</p><p>Organizations can improve their employees’ sense of community by establishing employee communities. Your workers will get to know one another better within the firm and strengthen communication more naturally if you provide a social platform for them to use.</p><p>It can be a practical approach to enhance communication and engagement among your teams to use Salesforce communities as a communication platform for your employees. Through open and public communication, data sharing, and more effective information distribution, it has the potential to bring down barriers and assist in the process of creating alignment among departments.</p><p>Your team members can instantly share their ideas, data, and insights in employee communities. They can assist in connecting others with crucial information that would be difficult to spread across a business via email alone correctly.</p><p>They will have a much simpler time locating specialists working for your company who can offer advice and speedily assist them in finding solutions to challenges. In addition, when these realizations are brought to the public’s attention, it will help other people in the future in finding solutions to the challenges that they are facing.</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.jpeg\" data-entity-uuid=\"d0d8d3d7-1083-436d-ad9d-1289726e0ab7\" data-entity-type=\"file\" width=\"638\" height=\"359\"></p><h2 id=\"conclusion\">Concluding Remarks</h2><p>The Salesforce Community Cloud can help in the advancement of your business entity. With the help of these Communities, your clients will have a forum to engage with your company and other customers. They also can benefit from the opportunity of high-quality after-sales service.</p><p>Consider these Salesforce customer communities if you want to increase sales, improve customer satisfaction, boost customer engagement, boost employee connectedness, and have the ability to interact and collaborate with your customers, including the ability to gain data insights from those interactions.</p><p>You can develop a fully functional portal for your customers and thoroughly personalize the experience they have as online customers, regardless of the size of your company.</p><p>These solutions can be seamlessly integrated without noticeable disruption to your existing systems. Since there are many avenues for modification, you may make it as straightforward or as complicated as you choose.</p><p><strong>DivIHN SalesForce Solutions</strong></p><p>DivIHN Integration Inc. can help unleash the Salesforce Cloud’s power and associated development tools. It is the world’s most trusted multi-tenant cloud platform. We can help to design and develop business strategy-driven solutions that integrate Salesforce with enterprise applications. To know more, please write to <a href=\"mailto:kannan@divihn.com\">kannan@divihn.com.</a></p>','','full_html'),('blog',0,73,190,'en',0,'<p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc. |<a href=\"mailto:yoursuccess@divihn.com\">yoursuccess@divihn.com.</a></p><p><em>The creator of the document reserves all rights. Publication Date: July 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</em></p><h2>Table of Contents</h2><ul><li><a href=\"#introduction\">Introduction</a></li><li><a href=\"#what\">What are Salesforce Communities</a></li><li><a href=\"#types\">Types of Salesforce Communities</a></li><li><a href=\"#benefits\">How Salesforce Communities Could be Leveraged Beneficially</a></li><li><a href=\"#conclusion\">Concluding Remarks</a></li><li><a href=\"#DivIHN \">DivIHN Salesforce Solutions&nbsp;</a></li></ul><h2 id=\"introduction\">Introduction</h2><p>The technologies that we use transform into a better alternative continuously. At the same time, various businesses are adopting these technologies and expanding identically in the same way these products grow and evolve. One of these kinds of technologies that are currently assisting businesses is called the Salesforce Community Cloud.</p><p>Salesforce is one of the leading players globally in customer relationship management tools, and it is widely recognised for its ability to bring customers and businesses closer together.</p><p>This integrated CRM platform covers many functions for all your departments, including sales, commerce, marketing, and service, as well as a single common perspective of each consumer, allowing them to contribute to diverse sections of their operations cohesively.</p><p>Businesses in today’s world use Salesforce to understand their customers better, communicate with them on multiple levels, and expand their existing customer base.</p><p>The paradigm shift in the adoption of digital technologies has transformed how internet users interact with one another and the wider world. The human notion of feeling connected with others around us has lost its true meaning due to the rise of automation in the name of efficiency.</p><p>It is essential to support and maintain sales teams and administrative leadership. All parties involved, including consumers, employees, and management, want a genuine relationship with a human being.</p><p>Now, this is why there is such a thing as Salesforce Customer Communities, a fantastic technique to drive relationships that will significantly influence the growth of your organization to produce superior results.</p><p>In today’s age of digital advancement, the capacity to interact and collaborate has become the primary emphasis of all businesses. Every company or organization’s success depends on its ability to interact successfully with its customers, employees, and other consumers.</p><p>An online platform, Salesforce Community Cloud creates branded web portals for engaging customers, employees, and partners in a responsive manner. Primarily, it is a framework that allows companies to rapidly construct branded portals that can be optimized and adapted for mobile devices.</p><p><strong id=\"what\">What are Salesforce Communities&nbsp;</strong></p><p>The Salesforce community cloud is a social platform developed by Salesforce to enhance the levels of communication and interaction between a company and its various stakeholders, including its employees, partners, and customers. The Salesforce Community Cloud uses a social CRM platform, enabling users to share their screens and communicate with one another. During a conversation already in progress, it allows its users to send and receive photos and data in real-time. Customers can search for information and engage with other customers through these platforms, simplifying customer relationship management (CRM). In addition, the console comes equipped with a button labelled “BUY,” which makes it easier to conduct business online.</p><p>Employees can use the community cloud for various workplace interactions, including but not limited to human resource management (HRM), troubleshooting, help desk contact, and interactions between teams located in separate geographical areas. Similarly, leadership can utilise it to increase communication with its channel partners and other external parties.</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.png\" data-entity-uuid=\"4b306be0-9f74-40b0-b7ba-db35c31e048f\" data-entity-type=\"file\" width=\"800\" height=\"560\"></p><h2 id=\"types\">Types of Salesforce Communities</h2><p>There are three types of communities that Salesforce cloud offers.</p><ul><li>Customer Communities – a self-service portal that gives assistance and feedback (frequently asked questions, articles, documentation, and interactions with other customers — for example, by using a Salesforce Success Community). Salesforce customer communities enable businesses to more effectively communicate pertinent information with one another, improve the overall customer experience, and boost engagement.</li><li>Internal Workforce Communities – IT department can create a portal for Human Resources and Information technology information for the employees within the organization. It allows employees to connect and offers them a single location for shared files, searchable knowledge databases and training materials, scheduling, project management, and organizational documents or announcements.</li><li>Business Partners Community – Salesforce Communities offers a specialized information hub for B2B organizations. It enables their sales teams and resellers to readily obtain critical data and communicate in real-time to close more deals. It is a place where partners can manage their businesses, learn best practices, receive the help they require, and communicate with Salesforce staff in a completely safe setting.</li></ul><h2 id=\"benefits\">How Salesforce Communities Could be Leveraged Beneficially</h2><p><strong><u>Building Brand Experiences</u></strong>Salesforce provides a wide range of options for users to modify the look and feel of their communities. To begin, you can customize the appearance to align with your organization’s branding. Making these adjustments can help to improve our brand’s image and these communities entailing your consumers, staff and business partners can also work as a trust-building platform.</p><p>Not only does a customer community allow them to interact with other clients and staff members of your business, but it also allows them to view interactions that have taken place between other clients and members of your team.</p><p>Customers who join such communities spend 19% more than customers who do not participate in branded communities. They can observe how your employees interact with one another, the quality of customer service that your employees provide, and the level of assistance they anticipate receiving from the community if they experience problems with the product or service you provide.</p><p><strong><u>24x7x365 Connectivity</u></strong>Connections and collaboration are the two most important factors determining a company’s success. Salesforce communities offer a robust platform that can be used to forge new connections and grow existing ones while ensuring seamless integration between the two.</p><p>Users can communicate, work together, and complete transactions on the go, regardless of where they are. The seamless ability to share information and knowledge significantly impacts the workforce’s productivity. Providing customers with interactive areas in which they can connect will go a long way in resolving issues and answering questions.</p><p>To develop worldwide connections independent of work hours, the various groups that are important to your company are addressed in a tailored manner.</p><p><strong><u>Consumer Research and Insights</u></strong>With Salesforce communities, you give customers an avenue to express the problems they are experiencing, voice their concerns, and participate candidly with your staff. This is possibly the most valuable aspect of developing a customer community for your business.</p><p>A customer community can be an essential component of your techniques for conducting consumer research. It provides a centralized location where your customers can come to you, ask questions, and gain public confirmation that other customers are having the same problem.</p><p>The Idea Exchange provides a beautiful illustration of this point. In this section, users can offer suggestions for new additions to the platform and modifications to existing features. As a result, thousands of customers are flooding into their community, pointing out problematic areas, offering proposals for additional features, and concurring with the ideas presented by other customers.</p><p>Businesses shell out thousands of dollars for this kind of consumer insight, and Salesforce communities enable you to put these processes on autopilot.</p><p><strong><u>Influencer Marketing</u></strong> you likely have potential valuable brand ambassadors sitting around waiting for you to start a conversation with them and take your relationships to the next level. This development can be attributed to the fact that you are not constantly engaging in conversations with your customers.</p><p>You will have an easier time determining who the power users and public ambassadors for your product and brand are if you use Salesforce communities. They make their presence known by the amount of time they invest in contributing to your community and the feedback they provide to other clients.</p><p>You’ll be able to bring those individuals closer to your organization and provide them with the resources that will allow them to effectively become true high-level ambassadors for your brand if you make use of Salesforce communities. You can even contract them into the employee side of things, where you can use the collaboration, file sharing, and documentation capabilities to ensure that you are all on the same page.</p><p>A single, straightforward dashboard makes it possible to collaborate on content planning, gather content from social media, and more.</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites-1.jpeg\" data-entity-uuid=\"04bf261b-979e-4aa3-a32e-615770a0a5dc\" data-entity-type=\"file\" width=\"638\" height=\"479\"></p><p><strong><u>Optimising The Supply Chain and costs</u></strong> Managing a corporate supply chain can be challenging if the appropriate tools are unavailable. When manufacturers participate in Salesforce communities, they receive access to a wide variety of technologies that allow them to improve how they interact with their suppliers and manage their supply chains.</p><p>The distribution of products and monitoring of their placement in stores could be managed through the usage of communities. Any issues in the supply chain management can be identified, and corrective action with the relevant stakeholders can be executed.</p><p>In addition, you can create dashboards for your customers and partners by using extension applications for Salesforce communities. These dashboards will make monitoring and tracking simple for your customers and partners. These communities may be customised, and some apps can be used to increase their functionality, making them an excellent tool for any business that wants to improve its supply chain management by fostering better communication and collaboration among employees.</p><p>Because this Community Cloud has pre-built custom templates and apps provided by third parties, it is possible to cut down on the costs associated with building bespoke in-house solutions.</p><p>SF communities can help in a significant reduction in the amount of money that businesses must spend to construct positive brand stories online across a variety of different portals.</p><p><strong><u>Employee Empowerment</u></strong>It is astonishing to know but also a proven fact that 60% of businesses do not have a long-term strategy for managing their internal communications. However, communication is a necessity. When employees at a company are connected and regularly engage in effective forms of internal communication, the productivity of those individuals rises by 25%.</p><p>Organizations can improve their employees’ sense of community by establishing employee communities. Your workers will get to know one another better within the firm and strengthen communication more naturally if you provide a social platform for them to use.</p><p>It can be a practical approach to enhance communication and engagement among your teams to use Salesforce communities as a communication platform for your employees. Through open and public communication, data sharing, and more effective information distribution, it has the potential to bring down barriers and assist in the process of creating alignment among departments.</p><p>Your team members can instantly share their ideas, data, and insights in employee communities. They can assist in connecting others with crucial information that would be difficult to spread across a business via email alone correctly.</p><p>They will have a much simpler time locating specialists working for your company who can offer advice and speedily assist them in finding solutions to challenges. In addition, when these realizations are brought to the public’s attention, it will help other people in the future in finding solutions to the challenges that they are facing.</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.jpeg\" data-entity-uuid=\"d0d8d3d7-1083-436d-ad9d-1289726e0ab7\" data-entity-type=\"file\" width=\"638\" height=\"359\"></p><h2 id=\"conclusion\">Concluding Remarks</h2><p>The Salesforce Community Cloud can help in the advancement of your business entity. With the help of these Communities, your clients will have a forum to engage with your company and other customers. They also can benefit from the opportunity of high-quality after-sales service.</p><p>Consider these Salesforce customer communities if you want to increase sales, improve customer satisfaction, boost customer engagement, boost employee connectedness, and have the ability to interact and collaborate with your customers, including the ability to gain data insights from those interactions.</p><p>You can develop a fully functional portal for your customers and thoroughly personalize the experience they have as online customers, regardless of the size of your company.</p><p>These solutions can be seamlessly integrated without noticeable disruption to your existing systems. Since there are many avenues for modification, you may make it as straightforward or as complicated as you choose.</p><p><strong>DivIHN SalesForce Solutions</strong></p><p>DivIHN Integration Inc. can help unleash the Salesforce Cloud’s power and associated development tools. It is the world’s most trusted multi-tenant cloud platform. We can help to design and develop business strategy-driven solutions that integrate Salesforce with enterprise applications. To know more, please write to <a href=\"mailto:kannan@divihn.com\">kannan@divihn.com.</a></p>','','full_html'),('blog',0,73,191,'en',0,'<p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc. |<a href=\"mailto:yoursuccess@divihn.com\">yoursuccess@divihn.com.</a></p><p><em>The creator of the document reserves all rights. Publication Date: July 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</em></p><p><strong>Table of Contents&nbsp;</strong></p><ul><li><a href=\"#introduction\">Introduction</a></li><li><a href=\"#what\">What are Salesforce Communities</a></li><li><a href=\"#types\">Types of Salesforce Communities</a></li><li><a href=\"#benefits\">How Salesforce Communities Could be Leveraged Beneficially</a></li><li><a href=\"#conclusion\">Concluding Remarks</a></li><li><a href=\"#DivIHN \">DivIHN Salesforce Solutions&nbsp;</a></li></ul><p><strong id=\"introduction\">Introduction&nbsp;</strong></p><p>The technologies that we use transform into a better alternative continuously. At the same time, various businesses are adopting these technologies and expanding identically in the same way these products grow and evolve. One of these kinds of technologies that are currently assisting businesses is called the Salesforce Community Cloud.</p><p>Salesforce is one of the leading players globally in customer relationship management tools, and it is widely recognised for its ability to bring customers and businesses closer together.</p><p>This integrated CRM platform covers many functions for all your departments, including sales, commerce, marketing, and service, as well as a single common perspective of each consumer, allowing them to contribute to diverse sections of their operations cohesively.</p><p>Businesses in today’s world use Salesforce to understand their customers better, communicate with them on multiple levels, and expand their existing customer base.</p><p>The paradigm shift in the adoption of digital technologies has transformed how internet users interact with one another and the wider world. The human notion of feeling connected with others around us has lost its true meaning due to the rise of automation in the name of efficiency.</p><p>It is essential to support and maintain sales teams and administrative leadership. All parties involved, including consumers, employees, and management, want a genuine relationship with a human being.</p><p>Now, this is why there is such a thing as Salesforce Customer Communities, a fantastic technique to drive relationships that will significantly influence the growth of your organization to produce superior results.</p><p>In today’s age of digital advancement, the capacity to interact and collaborate has become the primary emphasis of all businesses. Every company or organization’s success depends on its ability to interact successfully with its customers, employees, and other consumers.</p><p>An online platform, Salesforce Community Cloud creates branded web portals for engaging customers, employees, and partners in a responsive manner. Primarily, it is a framework that allows companies to rapidly construct branded portals that can be optimized and adapted for mobile devices.</p><p><strong id=\"what\">What are Salesforce Communities&nbsp;</strong></p><p>The Salesforce community cloud is a social platform developed by Salesforce to enhance the levels of communication and interaction between a company and its various stakeholders, including its employees, partners, and customers. The Salesforce Community Cloud uses a social CRM platform, enabling users to share their screens and communicate with one another. During a conversation already in progress, it allows its users to send and receive photos and data in real-time. Customers can search for information and engage with other customers through these platforms, simplifying customer relationship management (CRM). In addition, the console comes equipped with a button labelled “BUY,” which makes it easier to conduct business online.</p><p>Employees can use the community cloud for various workplace interactions, including but not limited to human resource management (HRM), troubleshooting, help desk contact, and interactions between teams located in separate geographical areas. Similarly, leadership can utilise it to increase communication with its channel partners and other external parties.</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.png\" data-entity-uuid=\"4b306be0-9f74-40b0-b7ba-db35c31e048f\" data-entity-type=\"file\" width=\"800\" height=\"560\"></p><p>&nbsp;</p><p><strong id=\"types\">Types of Salesforce Communities&nbsp;</strong></p><p>There are three types of communities that Salesforce cloud offers.</p><ul><li>Customer Communities – a self-service portal that gives assistance and feedback (frequently asked questions, articles, documentation, and interactions with other customers — for example, by using a Salesforce Success Community). Salesforce customer communities enable businesses to more effectively communicate pertinent information with one another, improve the overall customer experience, and boost engagement.</li><li>Internal Workforce Communities – IT department can create a portal for Human Resources and Information technology information for the employees within the organization. It allows employees to connect and offers them a single location for shared files, searchable knowledge databases and training materials, scheduling, project management, and organizational documents or announcements.</li><li>Business Partners Community – Salesforce Communities offers a specialized information hub for B2B organizations. It enables their sales teams and resellers to readily obtain critical data and communicate in real-time to close more deals. It is a place where partners can manage their businesses, learn best practices, receive the help they require, and communicate with Salesforce staff in a completely safe setting.</li></ul><p>&nbsp;</p><p><strong id=\"benefits\">How Salesforce Communities Could be Leveraged Beneficially&nbsp;</strong></p><p><strong><u>Building Brand Experiences</u></strong>Salesforce provides a wide range of options for users to modify the look and feel of their communities. To begin, you can customize the appearance to align with your organization’s branding. Making these adjustments can help to improve our brand’s image and these communities entailing your consumers, staff and business partners can also work as a trust-building platform.</p><p>Not only does a customer community allow them to interact with other clients and staff members of your business, but it also allows them to view interactions that have taken place between other clients and members of your team.</p><p>Customers who join such communities spend 19% more than customers who do not participate in branded communities. They can observe how your employees interact with one another, the quality of customer service that your employees provide, and the level of assistance they anticipate receiving from the community if they experience problems with the product or service you provide.</p><p><strong><u>24x7x365 Connectivity</u></strong>Connections and collaboration are the two most important factors determining a company’s success. Salesforce communities offer a robust platform that can be used to forge new connections and grow existing ones while ensuring seamless integration between the two.</p><p>Users can communicate, work together, and complete transactions on the go, regardless of where they are. The seamless ability to share information and knowledge significantly impacts the workforce’s productivity. Providing customers with interactive areas in which they can connect will go a long way in resolving issues and answering questions.</p><p>To develop worldwide connections independent of work hours, the various groups that are important to your company are addressed in a tailored manner.</p><p><strong><u>Consumer Research and Insights</u></strong>With Salesforce communities, you give customers an avenue to express the problems they are experiencing, voice their concerns, and participate candidly with your staff. This is possibly the most valuable aspect of developing a customer community for your business.</p><p>A customer community can be an essential component of your techniques for conducting consumer research. It provides a centralized location where your customers can come to you, ask questions, and gain public confirmation that other customers are having the same problem.</p><p>The Idea Exchange provides a beautiful illustration of this point. In this section, users can offer suggestions for new additions to the platform and modifications to existing features. As a result, thousands of customers are flooding into their community, pointing out problematic areas, offering proposals for additional features, and concurring with the ideas presented by other customers.</p><p>Businesses shell out thousands of dollars for this kind of consumer insight, and Salesforce communities enable you to put these processes on autopilot.</p><p><strong><u>Influencer Marketing</u></strong> you likely have potential valuable brand ambassadors sitting around waiting for you to start a conversation with them and take your relationships to the next level. This development can be attributed to the fact that you are not constantly engaging in conversations with your customers.</p><p>You will have an easier time determining who the power users and public ambassadors for your product and brand are if you use Salesforce communities. They make their presence known by the amount of time they invest in contributing to your community and the feedback they provide to other clients.</p><p>You’ll be able to bring those individuals closer to your organization and provide them with the resources that will allow them to effectively become true high-level ambassadors for your brand if you make use of Salesforce communities. You can even contract them into the employee side of things, where you can use the collaboration, file sharing, and documentation capabilities to ensure that you are all on the same page.</p><p>A single, straightforward dashboard makes it possible to collaborate on content planning, gather content from social media, and more.</p><p>&nbsp;</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites-1.jpeg\" data-entity-uuid=\"04bf261b-979e-4aa3-a32e-615770a0a5dc\" data-entity-type=\"file\" width=\"638\" height=\"479\"></p><p>&nbsp;</p><p><strong><u>Optimising The Supply Chain and costs</u></strong> Managing a corporate supply chain can be challenging if the appropriate tools are unavailable. When manufacturers participate in Salesforce communities, they receive access to a wide variety of technologies that allow them to improve how they interact with their suppliers and manage their supply chains.</p><p>The distribution of products and monitoring of their placement in stores could be managed through the usage of communities. Any issues in the supply chain management can be identified, and corrective action with the relevant stakeholders can be executed.</p><p>In addition, you can create dashboards for your customers and partners by using extension applications for Salesforce communities. These dashboards will make monitoring and tracking simple for your customers and partners. These communities may be customised, and some apps can be used to increase their functionality, making them an excellent tool for any business that wants to improve its supply chain management by fostering better communication and collaboration among employees.</p><p>Because this Community Cloud has pre-built custom templates and apps provided by third parties, it is possible to cut down on the costs associated with building bespoke in-house solutions.</p><p>SF communities can help in a significant reduction in the amount of money that businesses must spend to construct positive brand stories online across a variety of different portals.</p><p><strong><u>Employee Empowerment</u></strong>It is astonishing to know but also a proven fact that 60% of businesses do not have a long-term strategy for managing their internal communications. However, communication is a necessity. When employees at a company are connected and regularly engage in effective forms of internal communication, the productivity of those individuals rises by 25%.</p><p>Organizations can improve their employees’ sense of community by establishing employee communities. Your workers will get to know one another better within the firm and strengthen communication more naturally if you provide a social platform for them to use.</p><p>It can be a practical approach to enhance communication and engagement among your teams to use Salesforce communities as a communication platform for your employees. Through open and public communication, data sharing, and more effective information distribution, it has the potential to bring down barriers and assist in the process of creating alignment among departments.</p><p>Your team members can instantly share their ideas, data, and insights in employee communities. They can assist in connecting others with crucial information that would be difficult to spread across a business via email alone correctly.</p><p>They will have a much simpler time locating specialists working for your company who can offer advice and speedily assist them in finding solutions to challenges. In addition, when these realizations are brought to the public’s attention, it will help other people in the future in finding solutions to the challenges that they are facing.</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.jpeg\" data-entity-uuid=\"d0d8d3d7-1083-436d-ad9d-1289726e0ab7\" data-entity-type=\"file\" width=\"638\" height=\"359\"></p><p>&nbsp;</p><p><strong id=\"conclusion\">Concluding Remarks&nbsp;</strong></p><p>The Salesforce Community Cloud can help in the advancement of your business entity. With the help of these Communities, your clients will have a forum to engage with your company and other customers. They also can benefit from the opportunity of high-quality after-sales service.</p><p>Consider these Salesforce customer communities if you want to increase sales, improve customer satisfaction, boost customer engagement, boost employee connectedness, and have the ability to interact and collaborate with your customers, including the ability to gain data insights from those interactions.</p><p>You can develop a fully functional portal for your customers and thoroughly personalize the experience they have as online customers, regardless of the size of your company.</p><p>These solutions can be seamlessly integrated without noticeable disruption to your existing systems. Since there are many avenues for modification, you may make it as straightforward or as complicated as you choose.</p><p><strong>DivIHN SalesForce Solutions</strong></p><p>DivIHN Integration Inc. can help unleash the Salesforce Cloud’s power and associated development tools. It is the world’s most trusted multi-tenant cloud platform. We can help to design and develop business strategy-driven solutions that integrate Salesforce with enterprise applications. To know more, please write to <a href=\"mailto:kannan@divihn.com\">kannan@divihn.com.</a></p>','','full_html'),('blog',0,73,192,'en',0,'<p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc. |<a href=\"mailto:yoursuccess@divihn.com\">yoursuccess@divihn.com.</a></p><p><em>The creator of the document reserves all rights. Publication Date: July 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</em></p><p><strong>Table of Contents&nbsp;</strong></p><ul><li><a href=\"#introduction\">Introduction</a></li><li><a href=\"#what\">What are Salesforce Communities</a></li><li><a href=\"#types\">Types of Salesforce Communities</a></li><li><a href=\"#benefits\">How Salesforce Communities Could be Leveraged Beneficially</a></li><li><a href=\"#conclusion\">Concluding Remarks</a></li><li><a href=\"#DivIHN \">DivIHN Salesforce Solutions&nbsp;</a></li></ul><p>&nbsp;</p><p><strong id=\"introduction\">Introduction&nbsp;</strong></p><p>The technologies that we use transform into a better alternative continuously. At the same time, various businesses are adopting these technologies and expanding identically in the same way these products grow and evolve. One of these kinds of technologies that are currently assisting businesses is called the Salesforce Community Cloud.</p><p>Salesforce is one of the leading players globally in customer relationship management tools, and it is widely recognised for its ability to bring customers and businesses closer together.</p><p>This integrated CRM platform covers many functions for all your departments, including sales, commerce, marketing, and service, as well as a single common perspective of each consumer, allowing them to contribute to diverse sections of their operations cohesively.</p><p>Businesses in today’s world use Salesforce to understand their customers better, communicate with them on multiple levels, and expand their existing customer base.</p><p>The paradigm shift in the adoption of digital technologies has transformed how internet users interact with one another and the wider world. The human notion of feeling connected with others around us has lost its true meaning due to the rise of automation in the name of efficiency.</p><p>It is essential to support and maintain sales teams and administrative leadership. All parties involved, including consumers, employees, and management, want a genuine relationship with a human being.</p><p>Now, this is why there is such a thing as Salesforce Customer Communities, a fantastic technique to drive relationships that will significantly influence the growth of your organization to produce superior results.</p><p>In today’s age of digital advancement, the capacity to interact and collaborate has become the primary emphasis of all businesses. Every company or organization’s success depends on its ability to interact successfully with its customers, employees, and other consumers.</p><p>An online platform, Salesforce Community Cloud creates branded web portals for engaging customers, employees, and partners in a responsive manner. Primarily, it is a framework that allows companies to rapidly construct branded portals that can be optimized and adapted for mobile devices.</p><p><strong id=\"what\">What are Salesforce Communities&nbsp;</strong></p><p>The Salesforce community cloud is a social platform developed by Salesforce to enhance the levels of communication and interaction between a company and its various stakeholders, including its employees, partners, and customers. The Salesforce Community Cloud uses a social CRM platform, enabling users to share their screens and communicate with one another. During a conversation already in progress, it allows its users to send and receive photos and data in real-time. Customers can search for information and engage with other customers through these platforms, simplifying customer relationship management (CRM). In addition, the console comes equipped with a button labelled “BUY,” which makes it easier to conduct business online.</p><p>Employees can use the community cloud for various workplace interactions, including but not limited to human resource management (HRM), troubleshooting, help desk contact, and interactions between teams located in separate geographical areas. Similarly, leadership can utilise it to increase communication with its channel partners and other external parties.</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.png\" data-entity-uuid=\"4b306be0-9f74-40b0-b7ba-db35c31e048f\" data-entity-type=\"file\" width=\"800\" height=\"560\"></p><p>&nbsp;</p><p><strong id=\"types\">Types of Salesforce Communities&nbsp;</strong></p><p>There are three types of communities that Salesforce cloud offers.</p><ul><li>Customer Communities – a self-service portal that gives assistance and feedback (frequently asked questions, articles, documentation, and interactions with other customers — for example, by using a Salesforce Success Community). Salesforce customer communities enable businesses to more effectively communicate pertinent information with one another, improve the overall customer experience, and boost engagement.</li><li>Internal Workforce Communities – IT department can create a portal for Human Resources and Information technology information for the employees within the organization. It allows employees to connect and offers them a single location for shared files, searchable knowledge databases and training materials, scheduling, project management, and organizational documents or announcements.</li><li>Business Partners Community – Salesforce Communities offers a specialized information hub for B2B organizations. It enables their sales teams and resellers to readily obtain critical data and communicate in real-time to close more deals. It is a place where partners can manage their businesses, learn best practices, receive the help they require, and communicate with Salesforce staff in a completely safe setting.</li></ul><p>&nbsp;</p><p><strong id=\"benefits\">How Salesforce Communities Could be Leveraged Beneficially&nbsp;</strong></p><p><strong><u>Building Brand Experiences</u></strong>Salesforce provides a wide range of options for users to modify the look and feel of their communities. To begin, you can customize the appearance to align with your organization’s branding. Making these adjustments can help to improve our brand’s image and these communities entailing your consumers, staff and business partners can also work as a trust-building platform.</p><p>Not only does a customer community allow them to interact with other clients and staff members of your business, but it also allows them to view interactions that have taken place between other clients and members of your team.</p><p>Customers who join such communities spend 19% more than customers who do not participate in branded communities. They can observe how your employees interact with one another, the quality of customer service that your employees provide, and the level of assistance they anticipate receiving from the community if they experience problems with the product or service you provide.</p><p><strong><u>24x7x365 Connectivity</u></strong>Connections and collaboration are the two most important factors determining a company’s success. Salesforce communities offer a robust platform that can be used to forge new connections and grow existing ones while ensuring seamless integration between the two.</p><p>Users can communicate, work together, and complete transactions on the go, regardless of where they are. The seamless ability to share information and knowledge significantly impacts the workforce’s productivity. Providing customers with interactive areas in which they can connect will go a long way in resolving issues and answering questions.</p><p>To develop worldwide connections independent of work hours, the various groups that are important to your company are addressed in a tailored manner.</p><p><strong><u>Consumer Research and Insights</u></strong>With Salesforce communities, you give customers an avenue to express the problems they are experiencing, voice their concerns, and participate candidly with your staff. This is possibly the most valuable aspect of developing a customer community for your business.</p><p>A customer community can be an essential component of your techniques for conducting consumer research. It provides a centralized location where your customers can come to you, ask questions, and gain public confirmation that other customers are having the same problem.</p><p>The Idea Exchange provides a beautiful illustration of this point. In this section, users can offer suggestions for new additions to the platform and modifications to existing features. As a result, thousands of customers are flooding into their community, pointing out problematic areas, offering proposals for additional features, and concurring with the ideas presented by other customers.</p><p>Businesses shell out thousands of dollars for this kind of consumer insight, and Salesforce communities enable you to put these processes on autopilot.</p><p><strong><u>Influencer Marketing</u></strong> you likely have potential valuable brand ambassadors sitting around waiting for you to start a conversation with them and take your relationships to the next level. This development can be attributed to the fact that you are not constantly engaging in conversations with your customers.</p><p>You will have an easier time determining who the power users and public ambassadors for your product and brand are if you use Salesforce communities. They make their presence known by the amount of time they invest in contributing to your community and the feedback they provide to other clients.</p><p>You’ll be able to bring those individuals closer to your organization and provide them with the resources that will allow them to effectively become true high-level ambassadors for your brand if you make use of Salesforce communities. You can even contract them into the employee side of things, where you can use the collaboration, file sharing, and documentation capabilities to ensure that you are all on the same page.</p><p>A single, straightforward dashboard makes it possible to collaborate on content planning, gather content from social media, and more.</p><p>&nbsp;</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites-1.jpeg\" data-entity-uuid=\"04bf261b-979e-4aa3-a32e-615770a0a5dc\" data-entity-type=\"file\" width=\"638\" height=\"479\"></p><p>&nbsp;</p><p><strong><u>Optimising The Supply Chain and costs</u></strong> Managing a corporate supply chain can be challenging if the appropriate tools are unavailable. When manufacturers participate in Salesforce communities, they receive access to a wide variety of technologies that allow them to improve how they interact with their suppliers and manage their supply chains.</p><p>The distribution of products and monitoring of their placement in stores could be managed through the usage of communities. Any issues in the supply chain management can be identified, and corrective action with the relevant stakeholders can be executed.</p><p>In addition, you can create dashboards for your customers and partners by using extension applications for Salesforce communities. These dashboards will make monitoring and tracking simple for your customers and partners. These communities may be customised, and some apps can be used to increase their functionality, making them an excellent tool for any business that wants to improve its supply chain management by fostering better communication and collaboration among employees.</p><p>Because this Community Cloud has pre-built custom templates and apps provided by third parties, it is possible to cut down on the costs associated with building bespoke in-house solutions.</p><p>SF communities can help in a significant reduction in the amount of money that businesses must spend to construct positive brand stories online across a variety of different portals.</p><p><strong><u>Employee Empowerment</u></strong>It is astonishing to know but also a proven fact that 60% of businesses do not have a long-term strategy for managing their internal communications. However, communication is a necessity. When employees at a company are connected and regularly engage in effective forms of internal communication, the productivity of those individuals rises by 25%.</p><p>Organizations can improve their employees’ sense of community by establishing employee communities. Your workers will get to know one another better within the firm and strengthen communication more naturally if you provide a social platform for them to use.</p><p>It can be a practical approach to enhance communication and engagement among your teams to use Salesforce communities as a communication platform for your employees. Through open and public communication, data sharing, and more effective information distribution, it has the potential to bring down barriers and assist in the process of creating alignment among departments.</p><p>Your team members can instantly share their ideas, data, and insights in employee communities. They can assist in connecting others with crucial information that would be difficult to spread across a business via email alone correctly.</p><p>They will have a much simpler time locating specialists working for your company who can offer advice and speedily assist them in finding solutions to challenges. In addition, when these realizations are brought to the public’s attention, it will help other people in the future in finding solutions to the challenges that they are facing.</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.jpeg\" data-entity-uuid=\"d0d8d3d7-1083-436d-ad9d-1289726e0ab7\" data-entity-type=\"file\" width=\"638\" height=\"359\"></p><p>&nbsp;</p><p><strong id=\"conclusion\">Concluding Remarks&nbsp;</strong></p><p>The Salesforce Community Cloud can help in the advancement of your business entity. With the help of these Communities, your clients will have a forum to engage with your company and other customers. They also can benefit from the opportunity of high-quality after-sales service.</p><p>Consider these Salesforce customer communities if you want to increase sales, improve customer satisfaction, boost customer engagement, boost employee connectedness, and have the ability to interact and collaborate with your customers, including the ability to gain data insights from those interactions.</p><p>You can develop a fully functional portal for your customers and thoroughly personalize the experience they have as online customers, regardless of the size of your company.</p><p>These solutions can be seamlessly integrated without noticeable disruption to your existing systems. Since there are many avenues for modification, you may make it as straightforward or as complicated as you choose.</p><p><strong>DivIHN SalesForce Solutions</strong></p><p>DivIHN Integration Inc. can help unleash the Salesforce Cloud’s power and associated development tools. It is the world’s most trusted multi-tenant cloud platform. We can help to design and develop business strategy-driven solutions that integrate Salesforce with enterprise applications. To know more, please write to <a href=\"mailto:kannan@divihn.com\">kannan@divihn.com.</a></p>','','full_html'),('blog',0,73,244,'en',0,'<p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc. |<a href=\"mailto:yoursuccess@divihn.com\">yoursuccess@divihn.com.</a></p><p><em>The creator of the document reserves all rights. Publication Date: July 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</em></p><p><strong>Table of Contents&nbsp;</strong></p><ul><li><a href=\"#introduction\">Introduction</a></li><li><a href=\"#what\">What are Salesforce Communities</a></li><li><a href=\"#types\">Types of Salesforce Communities</a></li><li><a href=\"#benefits\">How Salesforce Communities Could be Leveraged Beneficially</a></li><li><a href=\"#conclusion\">Concluding Remarks</a></li><li><a href=\"#DivIHN \">DivIHN Salesforce Solutions&nbsp;</a></li></ul><p>&nbsp;</p><p><strong id=\"introduction\">Introduction&nbsp;</strong></p><p>The technologies that we use transform into a better alternative continuously. At the same time, various businesses are adopting these technologies and expanding identically in the same way these products grow and evolve. One of these kinds of technologies that are currently assisting businesses is called the Salesforce Community Cloud.</p><p>Salesforce is one of the leading players globally in customer relationship management tools, and it is widely recognised for its ability to bring customers and businesses closer together.</p><p>This integrated CRM platform covers many functions for all your departments, including sales, commerce, marketing, and service, as well as a single common perspective of each consumer, allowing them to contribute to diverse sections of their operations cohesively.</p><p>Businesses in today’s world use Salesforce to understand their customers better, communicate with them on multiple levels, and expand their existing customer base.</p><p>The paradigm shift in the adoption of digital technologies has transformed how internet users interact with one another and the wider world. The human notion of feeling connected with others around us has lost its true meaning due to the rise of automation in the name of efficiency.</p><p>It is essential to support and maintain sales teams and administrative leadership. All parties involved, including consumers, employees, and management, want a genuine relationship with a human being.</p><p>Now, this is why there is such a thing as Salesforce Customer Communities, a fantastic technique to drive relationships that will significantly influence the growth of your organization to produce superior results.</p><p>In today’s age of digital advancement, the capacity to interact and collaborate has become the primary emphasis of all businesses. Every company or organization’s success depends on its ability to interact successfully with its customers, employees, and other consumers.</p><p>An online platform, Salesforce Community Cloud creates branded web portals for engaging customers, employees, and partners in a responsive manner. Primarily, it is a framework that allows companies to rapidly construct branded portals that can be optimized and adapted for mobile devices.</p><p><strong id=\"what\">What are Salesforce Communities&nbsp;</strong></p><p>The Salesforce community cloud is a social platform developed by Salesforce to enhance the levels of communication and interaction between a company and its various stakeholders, including its employees, partners, and customers. The Salesforce Community Cloud uses a social CRM platform, enabling users to share their screens and communicate with one another. During a conversation already in progress, it allows its users to send and receive photos and data in real-time. Customers can search for information and engage with other customers through these platforms, simplifying customer relationship management (CRM). In addition, the console comes equipped with a button labelled “BUY,” which makes it easier to conduct business online.</p><p>Employees can use the community cloud for various workplace interactions, including but not limited to human resource management (HRM), troubleshooting, help desk contact, and interactions between teams located in separate geographical areas. Similarly, leadership can utilise it to increase communication with its channel partners and other external parties.</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.png\" data-entity-uuid=\"4b306be0-9f74-40b0-b7ba-db35c31e048f\" data-entity-type=\"file\" width=\"800\" height=\"560\"></p><p>&nbsp;</p><p><strong id=\"types\">Types of Salesforce Communities&nbsp;</strong></p><p>There are three types of communities that Salesforce cloud offers.</p><ul><li>Customer Communities – a self-service portal that gives assistance and feedback (frequently asked questions, articles, documentation, and interactions with other customers — for example, by using a Salesforce Success Community). Salesforce customer communities enable businesses to more effectively communicate pertinent information with one another, improve the overall customer experience, and boost engagement.</li><li>Internal Workforce Communities – IT department can create a portal for Human Resources and Information technology information for the employees within the organization. It allows employees to connect and offers them a single location for shared files, searchable knowledge databases and training materials, scheduling, project management, and organizational documents or announcements.</li><li>Business Partners Community – Salesforce Communities offers a specialized information hub for B2B organizations. It enables their sales teams and resellers to readily obtain critical data and communicate in real-time to close more deals. It is a place where partners can manage their businesses, learn best practices, receive the help they require, and communicate with Salesforce staff in a completely safe setting.</li></ul><p>&nbsp;</p><p><strong id=\"benefits\">How Salesforce Communities Could be Leveraged Beneficially&nbsp;</strong></p><p><strong><u>Building Brand Experiences</u></strong>Salesforce provides a wide range of options for users to modify the look and feel of their communities. To begin, you can customize the appearance to align with your organization’s branding. Making these adjustments can help to improve our brand’s image and these communities entailing your consumers, staff and business partners can also work as a trust-building platform.</p><p>Not only does a customer community allow them to interact with other clients and staff members of your business, but it also allows them to view interactions that have taken place between other clients and members of your team.</p><p>Customers who join such communities spend 19% more than customers who do not participate in branded communities. They can observe how your employees interact with one another, the quality of customer service that your employees provide, and the level of assistance they anticipate receiving from the community if they experience problems with the product or service you provide.</p><p><strong><u>24x7x365 Connectivity</u></strong>Connections and collaboration are the two most important factors determining a company’s success. Salesforce communities offer a robust platform that can be used to forge new connections and grow existing ones while ensuring seamless integration between the two.</p><p>Users can communicate, work together, and complete transactions on the go, regardless of where they are. The seamless ability to share information and knowledge significantly impacts the workforce’s productivity. Providing customers with interactive areas in which they can connect will go a long way in resolving issues and answering questions.</p><p>To develop worldwide connections independent of work hours, the various groups that are important to your company are addressed in a tailored manner.</p><p><strong><u>Consumer Research and Insights</u></strong>With Salesforce communities, you give customers an avenue to express the problems they are experiencing, voice their concerns, and participate candidly with your staff. This is possibly the most valuable aspect of developing a customer community for your business.</p><p>A customer community can be an essential component of your techniques for conducting consumer research. It provides a centralized location where your customers can come to you, ask questions, and gain public confirmation that other customers are having the same problem.</p><p>The Idea Exchange provides a beautiful illustration of this point. In this section, users can offer suggestions for new additions to the platform and modifications to existing features. As a result, thousands of customers are flooding into their community, pointing out problematic areas, offering proposals for additional features, and concurring with the ideas presented by other customers.</p><p>Businesses shell out thousands of dollars for this kind of consumer insight, and Salesforce communities enable you to put these processes on autopilot.</p><p><strong><u>Influencer Marketing</u></strong> you likely have potential valuable brand ambassadors sitting around waiting for you to start a conversation with them and take your relationships to the next level. This development can be attributed to the fact that you are not constantly engaging in conversations with your customers.</p><p>You will have an easier time determining who the power users and public ambassadors for your product and brand are if you use Salesforce communities. They make their presence known by the amount of time they invest in contributing to your community and the feedback they provide to other clients.</p><p>You’ll be able to bring those individuals closer to your organization and provide them with the resources that will allow them to effectively become true high-level ambassadors for your brand if you make use of Salesforce communities. You can even contract them into the employee side of things, where you can use the collaboration, file sharing, and documentation capabilities to ensure that you are all on the same page.</p><p>A single, straightforward dashboard makes it possible to collaborate on content planning, gather content from social media, and more.</p><p>&nbsp;</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites-1.jpeg\" data-entity-uuid=\"04bf261b-979e-4aa3-a32e-615770a0a5dc\" data-entity-type=\"file\" width=\"638\" height=\"479\"></p><p>&nbsp;</p><p><strong><u>Optimising The Supply Chain and costs</u></strong> Managing a corporate supply chain can be challenging if the appropriate tools are unavailable. When manufacturers participate in Salesforce communities, they receive access to a wide variety of technologies that allow them to improve how they interact with their suppliers and manage their supply chains.</p><p>The distribution of products and monitoring of their placement in stores could be managed through the usage of communities. Any issues in the supply chain management can be identified, and corrective action with the relevant stakeholders can be executed.</p><p>In addition, you can create dashboards for your customers and partners by using extension applications for Salesforce communities. These dashboards will make monitoring and tracking simple for your customers and partners. These communities may be customised, and some apps can be used to increase their functionality, making them an excellent tool for any business that wants to improve its supply chain management by fostering better communication and collaboration among employees.</p><p>Because this Community Cloud has pre-built custom templates and apps provided by third parties, it is possible to cut down on the costs associated with building bespoke in-house solutions.</p><p>SF communities can help in a significant reduction in the amount of money that businesses must spend to construct positive brand stories online across a variety of different portals.</p><p><strong><u>Employee Empowerment</u></strong>It is astonishing to know but also a proven fact that 60% of businesses do not have a long-term strategy for managing their internal communications. However, communication is a necessity. When employees at a company are connected and regularly engage in effective forms of internal communication, the productivity of those individuals rises by 25%.</p><p>Organizations can improve their employees’ sense of community by establishing employee communities. Your workers will get to know one another better within the firm and strengthen communication more naturally if you provide a social platform for them to use.</p><p>It can be a practical approach to enhance communication and engagement among your teams to use Salesforce communities as a communication platform for your employees. Through open and public communication, data sharing, and more effective information distribution, it has the potential to bring down barriers and assist in the process of creating alignment among departments.</p><p>Your team members can instantly share their ideas, data, and insights in employee communities. They can assist in connecting others with crucial information that would be difficult to spread across a business via email alone correctly.</p><p>They will have a much simpler time locating specialists working for your company who can offer advice and speedily assist them in finding solutions to challenges. In addition, when these realizations are brought to the public’s attention, it will help other people in the future in finding solutions to the challenges that they are facing.</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.jpeg\" data-entity-uuid=\"d0d8d3d7-1083-436d-ad9d-1289726e0ab7\" data-entity-type=\"file\" width=\"638\" height=\"359\"></p><p>&nbsp;</p><p><strong id=\"conclusion\">Concluding Remarks&nbsp;</strong></p><p>The Salesforce Community Cloud can help in the advancement of your business entity. With the help of these Communities, your clients will have a forum to engage with your company and other customers. They also can benefit from the opportunity of high-quality after-sales service.</p><p>Consider these Salesforce customer communities if you want to increase sales, improve customer satisfaction, boost customer engagement, boost employee connectedness, and have the ability to interact and collaborate with your customers, including the ability to gain data insights from those interactions.</p><p>You can develop a fully functional portal for your customers and thoroughly personalize the experience they have as online customers, regardless of the size of your company.</p><p>These solutions can be seamlessly integrated without noticeable disruption to your existing systems. Since there are many avenues for modification, you may make it as straightforward or as complicated as you choose.</p><p><strong>DivIHN SalesForce Solutions</strong></p><p>DivIHN Integration Inc. can help unleash the Salesforce Cloud’s power and associated development tools. It is the world’s most trusted multi-tenant cloud platform. We can help to design and develop business strategy-driven solutions that integrate Salesforce with enterprise applications. To know more, please write to <a href=\"mailto:kannan@divihn.com\">kannan@divihn.com.</a></p>','','full_html'),('blog',0,73,252,'en',0,'<p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc. |<a href=\"mailto:yoursuccess@divihn.com\">yoursuccess@divihn.com.</a></p><p><em>The creator of the document reserves all rights. Publication Date: July 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</em></p><p><strong>Table of Contents&nbsp;</strong></p><ul><li><a href=\"#introduction\">Introduction</a></li><li><a href=\"#what\">What are Salesforce Communities</a></li><li><a href=\"#types\">Types of Salesforce Communities</a></li><li><a href=\"#benefits\">How Salesforce Communities Could be Leveraged Beneficially</a></li><li><a href=\"#conclusion\">Concluding Remarks</a></li><li><a href=\"#DivIHN \">DivIHN Salesforce Solutions&nbsp;</a></li></ul><p>&nbsp;</p><p><strong id=\"introduction\">Introduction&nbsp;</strong></p><p>The technologies that we use transform into a better alternative continuously. At the same time, various businesses are adopting these technologies and expanding identically in the same way these products grow and evolve. One of these kinds of technologies that are currently assisting businesses is called the Salesforce Community Cloud.</p><p>Salesforce is one of the leading players globally in customer relationship management tools, and it is widely recognised for its ability to bring customers and businesses closer together.</p><p>This integrated CRM platform covers many functions for all your departments, including sales, commerce, marketing, and service, as well as a single common perspective of each consumer, allowing them to contribute to diverse sections of their operations cohesively.</p><p>Businesses in today’s world use Salesforce to understand their customers better, communicate with them on multiple levels, and expand their existing customer base.</p><p>The paradigm shift in the adoption of digital technologies has transformed how internet users interact with one another and the wider world. The human notion of feeling connected with others around us has lost its true meaning due to the rise of automation in the name of efficiency.</p><p>It is essential to support and maintain sales teams and administrative leadership. All parties involved, including consumers, employees, and management, want a genuine relationship with a human being.</p><p>Now, this is why there is such a thing as Salesforce Customer Communities, a fantastic technique to drive relationships that will significantly influence the growth of your organization to produce superior results.</p><p>In today’s age of digital advancement, the capacity to interact and collaborate has become the primary emphasis of all businesses. Every company or organization’s success depends on its ability to interact successfully with its customers, employees, and other consumers.</p><p>An online platform, Salesforce Community Cloud creates branded web portals for engaging customers, employees, and partners in a responsive manner. Primarily, it is a framework that allows companies to rapidly construct branded portals that can be optimized and adapted for mobile devices.</p><p><strong id=\"what\">What are Salesforce Communities&nbsp;</strong></p><p>The Salesforce community cloud is a social platform developed by Salesforce to enhance the levels of communication and interaction between a company and its various stakeholders, including its employees, partners, and customers. The Salesforce Community Cloud uses a social CRM platform, enabling users to share their screens and communicate with one another. During a conversation already in progress, it allows its users to send and receive photos and data in real-time. Customers can search for information and engage with other customers through these platforms, simplifying customer relationship management (CRM). In addition, the console comes equipped with a button labelled “BUY,” which makes it easier to conduct business online.</p><p>Employees can use the community cloud for various workplace interactions, including but not limited to human resource management (HRM), troubleshooting, help desk contact, and interactions between teams located in separate geographical areas. Similarly, leadership can utilise it to increase communication with its channel partners and other external parties.</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.png\" data-entity-uuid=\"4b306be0-9f74-40b0-b7ba-db35c31e048f\" data-entity-type=\"file\" width=\"800\" height=\"560\"></p><p>&nbsp;</p><p><strong id=\"types\">Types of Salesforce Communities&nbsp;</strong></p><p>There are three types of communities that Salesforce cloud offers.</p><ul><li>Customer Communities – a self-service portal that gives assistance and feedback (frequently asked questions, articles, documentation, and interactions with other customers — for example, by using a Salesforce Success Community). Salesforce customer communities enable businesses to more effectively communicate pertinent information with one another, improve the overall customer experience, and boost engagement.</li><li>Internal Workforce Communities – IT department can create a portal for Human Resources and Information technology information for the employees within the organization. It allows employees to connect and offers them a single location for shared files, searchable knowledge databases and training materials, scheduling, project management, and organizational documents or announcements.</li><li>Business Partners Community – Salesforce Communities offers a specialized information hub for B2B organizations. It enables their sales teams and resellers to readily obtain critical data and communicate in real-time to close more deals. It is a place where partners can manage their businesses, learn best practices, receive the help they require, and communicate with Salesforce staff in a completely safe setting.</li></ul><p>&nbsp;</p><p><strong id=\"benefits\">How Salesforce Communities Could be Leveraged Beneficially&nbsp;</strong></p><p><strong><u>Building Brand Experiences</u></strong>Salesforce provides a wide range of options for users to modify the look and feel of their communities. To begin, you can customize the appearance to align with your organization’s branding. Making these adjustments can help to improve our brand’s image and these communities entailing your consumers, staff and business partners can also work as a trust-building platform.</p><p>Not only does a customer community allow them to interact with other clients and staff members of your business, but it also allows them to view interactions that have taken place between other clients and members of your team.</p><p>Customers who join such communities spend 19% more than customers who do not participate in branded communities. They can observe how your employees interact with one another, the quality of customer service that your employees provide, and the level of assistance they anticipate receiving from the community if they experience problems with the product or service you provide.</p><p><strong><u>24x7x365 Connectivity</u></strong>Connections and collaboration are the two most important factors determining a company’s success. Salesforce communities offer a robust platform that can be used to forge new connections and grow existing ones while ensuring seamless integration between the two.</p><p>Users can communicate, work together, and complete transactions on the go, regardless of where they are. The seamless ability to share information and knowledge significantly impacts the workforce’s productivity. Providing customers with interactive areas in which they can connect will go a long way in resolving issues and answering questions.</p><p>To develop worldwide connections independent of work hours, the various groups that are important to your company are addressed in a tailored manner.</p><p><strong><u>Consumer Research and Insights</u></strong>With Salesforce communities, you give customers an avenue to express the problems they are experiencing, voice their concerns, and participate candidly with your staff. This is possibly the most valuable aspect of developing a customer community for your business.</p><p>A customer community can be an essential component of your techniques for conducting consumer research. It provides a centralized location where your customers can come to you, ask questions, and gain public confirmation that other customers are having the same problem.</p><p>The Idea Exchange provides a beautiful illustration of this point. In this section, users can offer suggestions for new additions to the platform and modifications to existing features. As a result, thousands of customers are flooding into their community, pointing out problematic areas, offering proposals for additional features, and concurring with the ideas presented by other customers.</p><p>Businesses shell out thousands of dollars for this kind of consumer insight, and Salesforce communities enable you to put these processes on autopilot.</p><p><strong><u>Influencer Marketing</u></strong> you likely have potential valuable brand ambassadors sitting around waiting for you to start a conversation with them and take your relationships to the next level. This development can be attributed to the fact that you are not constantly engaging in conversations with your customers.</p><p>You will have an easier time determining who the power users and public ambassadors for your product and brand are if you use Salesforce communities. They make their presence known by the amount of time they invest in contributing to your community and the feedback they provide to other clients.</p><p>You’ll be able to bring those individuals closer to your organization and provide them with the resources that will allow them to effectively become true high-level ambassadors for your brand if you make use of Salesforce communities. You can even contract them into the employee side of things, where you can use the collaboration, file sharing, and documentation capabilities to ensure that you are all on the same page.</p><p>A single, straightforward dashboard makes it possible to collaborate on content planning, gather content from social media, and more.</p><p>&nbsp;</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites-1.jpeg\" data-entity-uuid=\"04bf261b-979e-4aa3-a32e-615770a0a5dc\" data-entity-type=\"file\" width=\"638\" height=\"479\"></p><p>&nbsp;</p><p><strong><u>Optimising The Supply Chain and costs</u></strong> Managing a corporate supply chain can be challenging if the appropriate tools are unavailable. When manufacturers participate in Salesforce communities, they receive access to a wide variety of technologies that allow them to improve how they interact with their suppliers and manage their supply chains.</p><p>The distribution of products and monitoring of their placement in stores could be managed through the usage of communities. Any issues in the supply chain management can be identified, and corrective action with the relevant stakeholders can be executed.</p><p>In addition, you can create dashboards for your customers and partners by using extension applications for Salesforce communities. These dashboards will make monitoring and tracking simple for your customers and partners. These communities may be customised, and some apps can be used to increase their functionality, making them an excellent tool for any business that wants to improve its supply chain management by fostering better communication and collaboration among employees.</p><p>Because this Community Cloud has pre-built custom templates and apps provided by third parties, it is possible to cut down on the costs associated with building bespoke in-house solutions.</p><p>SF communities can help in a significant reduction in the amount of money that businesses must spend to construct positive brand stories online across a variety of different portals.</p><p><strong><u>Employee Empowerment</u></strong>It is astonishing to know but also a proven fact that 60% of businesses do not have a long-term strategy for managing their internal communications. However, communication is a necessity. When employees at a company are connected and regularly engage in effective forms of internal communication, the productivity of those individuals rises by 25%.</p><p>Organizations can improve their employees’ sense of community by establishing employee communities. Your workers will get to know one another better within the firm and strengthen communication more naturally if you provide a social platform for them to use.</p><p>It can be a practical approach to enhance communication and engagement among your teams to use Salesforce communities as a communication platform for your employees. Through open and public communication, data sharing, and more effective information distribution, it has the potential to bring down barriers and assist in the process of creating alignment among departments.</p><p>Your team members can instantly share their ideas, data, and insights in employee communities. They can assist in connecting others with crucial information that would be difficult to spread across a business via email alone correctly.</p><p>They will have a much simpler time locating specialists working for your company who can offer advice and speedily assist them in finding solutions to challenges. In addition, when these realizations are brought to the public’s attention, it will help other people in the future in finding solutions to the challenges that they are facing.</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.jpeg\" data-entity-uuid=\"d0d8d3d7-1083-436d-ad9d-1289726e0ab7\" data-entity-type=\"file\" width=\"638\" height=\"359\"></p><p>&nbsp;</p><p><strong id=\"conclusion\">Concluding Remarks&nbsp;</strong></p><p>The Salesforce Community Cloud can help in the advancement of your business entity. With the help of these Communities, your clients will have a forum to engage with your company and other customers. They also can benefit from the opportunity of high-quality after-sales service.</p><p>Consider these Salesforce customer communities if you want to increase sales, improve customer satisfaction, boost customer engagement, boost employee connectedness, and have the ability to interact and collaborate with your customers, including the ability to gain data insights from those interactions.</p><p>You can develop a fully functional portal for your customers and thoroughly personalize the experience they have as online customers, regardless of the size of your company.</p><p>These solutions can be seamlessly integrated without noticeable disruption to your existing systems. Since there are many avenues for modification, you may make it as straightforward or as complicated as you choose.</p><p><strong>DivIHN SalesForce Solutions</strong></p><p>DivIHN Integration Inc. can help unleash the Salesforce Cloud’s power and associated development tools. It is the world’s most trusted multi-tenant cloud platform. We can help to design and develop business strategy-driven solutions that integrate Salesforce with enterprise applications. To know more, please write to <a href=\"mailto:kannan@divihn.com\">kannan@divihn.com.</a></p>','','full_html'),('blog',0,73,474,'en',0,'<p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc. |<a href=\"mailto:yoursuccess@divihn.com\">yoursuccess@divihn.com.</a></p><p><em>The creator of the document reserves all rights. Publication Date: July 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</em></p><p><strong>Table of Contents&nbsp;</strong></p><ul><li><a href=\"#introduction\">Introduction</a></li><li><a href=\"#what\">What are Salesforce Communities</a></li><li><a href=\"#types\">Types of Salesforce Communities</a></li><li><a href=\"#benefits\">How Salesforce Communities Could be Leveraged Beneficially</a></li><li><a href=\"#conclusion\">Concluding Remarks</a></li><li><a href=\"#DivIHN \">DivIHN Salesforce Solutions&nbsp;</a></li></ul><p>&nbsp;</p><p><strong id=\"introduction\">Introduction&nbsp;</strong></p><p>The technologies that we use transform into a better alternative continuously. At the same time, various businesses are adopting these technologies and expanding identically in the same way these products grow and evolve. One of these kinds of technologies that are currently assisting businesses is called the Salesforce Community Cloud.</p><p>Salesforce is one of the leading players globally in customer relationship management tools, and it is widely recognised for its ability to bring customers and businesses closer together.</p><p>This integrated CRM platform covers many functions for all your departments, including sales, commerce, marketing, and service, as well as a single common perspective of each consumer, allowing them to contribute to diverse sections of their operations cohesively.</p><p>Businesses in today’s world use Salesforce to understand their customers better, communicate with them on multiple levels, and expand their existing customer base.</p><p>The paradigm shift in the adoption of digital technologies has transformed how internet users interact with one another and the wider world. The human notion of feeling connected with others around us has lost its true meaning due to the rise of automation in the name of efficiency.</p><p>It is essential to support and maintain sales teams and administrative leadership. All parties involved, including consumers, employees, and management, want a genuine relationship with a human being.</p><p>Now, this is why there is such a thing as Salesforce Customer Communities, a fantastic technique to drive relationships that will significantly influence the growth of your organization to produce superior results.</p><p>In today’s age of digital advancement, the capacity to interact and collaborate has become the primary emphasis of all businesses. Every company or organization’s success depends on its ability to interact successfully with its customers, employees, and other consumers.</p><p>An online platform, Salesforce Community Cloud creates branded web portals for engaging customers, employees, and partners in a responsive manner. Primarily, it is a framework that allows companies to rapidly construct branded portals that can be optimized and adapted for mobile devices.</p><p><strong id=\"what\">What are Salesforce Communities&nbsp;</strong></p><p>The Salesforce community cloud is a social platform developed by Salesforce to enhance the levels of communication and interaction between a company and its various stakeholders, including its employees, partners, and customers. The Salesforce Community Cloud uses a social CRM platform, enabling users to share their screens and communicate with one another. During a conversation already in progress, it allows its users to send and receive photos and data in real-time. Customers can search for information and engage with other customers through these platforms, simplifying customer relationship management (CRM). In addition, the console comes equipped with a button labelled “BUY,” which makes it easier to conduct business online.</p><p>Employees can use the community cloud for various workplace interactions, including but not limited to human resource management (HRM), troubleshooting, help desk contact, and interactions between teams located in separate geographical areas. Similarly, leadership can utilise it to increase communication with its channel partners and other external parties.</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.png\" data-entity-uuid=\"4b306be0-9f74-40b0-b7ba-db35c31e048f\" data-entity-type=\"file\" width=\"800\" height=\"560\"></p><p>&nbsp;</p><p><strong id=\"types\">Types of Salesforce Communities&nbsp;</strong></p><p>There are three types of communities that Salesforce cloud offers.</p><ul><li>Customer Communities – a self-service portal that gives assistance and feedback (frequently asked questions, articles, documentation, and interactions with other customers — for example, by using a Salesforce Success Community). Salesforce customer communities enable businesses to more effectively communicate pertinent information with one another, improve the overall customer experience, and boost engagement.</li><li>Internal Workforce Communities – IT department can create a portal for Human Resources and Information technology information for the employees within the organization. It allows employees to connect and offers them a single location for shared files, searchable knowledge databases and training materials, scheduling, project management, and organizational documents or announcements.</li><li>Business Partners Community – Salesforce Communities offers a specialized information hub for B2B organizations. It enables their sales teams and resellers to readily obtain critical data and communicate in real-time to close more deals. It is a place where partners can manage their businesses, learn best practices, receive the help they require, and communicate with Salesforce staff in a completely safe setting.</li></ul><p>&nbsp;</p><p><strong id=\"benefits\">How Salesforce Communities Could be Leveraged Beneficially&nbsp;</strong></p><p><strong><u>Building Brand Experiences</u></strong>Salesforce provides a wide range of options for users to modify the look and feel of their communities. To begin, you can customize the appearance to align with your organization’s branding. Making these adjustments can help to improve our brand’s image and these communities entailing your consumers, staff and business partners can also work as a trust-building platform.</p><p>Not only does a customer community allow them to interact with other clients and staff members of your business, but it also allows them to view interactions that have taken place between other clients and members of your team.</p><p>Customers who join such communities spend 19% more than customers who do not participate in branded communities. They can observe how your employees interact with one another, the quality of customer service that your employees provide, and the level of assistance they anticipate receiving from the community if they experience problems with the product or service you provide.</p><p><strong><u>24x7x365 Connectivity</u></strong>Connections and collaboration are the two most important factors determining a company’s success. Salesforce communities offer a robust platform that can be used to forge new connections and grow existing ones while ensuring seamless integration between the two.</p><p>Users can communicate, work together, and complete transactions on the go, regardless of where they are. The seamless ability to share information and knowledge significantly impacts the workforce’s productivity. Providing customers with interactive areas in which they can connect will go a long way in resolving issues and answering questions.</p><p>To develop worldwide connections independent of work hours, the various groups that are important to your company are addressed in a tailored manner.</p><p><strong><u>Consumer Research and Insights</u></strong>With Salesforce communities, you give customers an avenue to express the problems they are experiencing, voice their concerns, and participate candidly with your staff. This is possibly the most valuable aspect of developing a customer community for your business.</p><p>A customer community can be an essential component of your techniques for conducting consumer research. It provides a centralized location where your customers can come to you, ask questions, and gain public confirmation that other customers are having the same problem.</p><p>The Idea Exchange provides a beautiful illustration of this point. In this section, users can offer suggestions for new additions to the platform and modifications to existing features. As a result, thousands of customers are flooding into their community, pointing out problematic areas, offering proposals for additional features, and concurring with the ideas presented by other customers.</p><p>Businesses shell out thousands of dollars for this kind of consumer insight, and Salesforce communities enable you to put these processes on autopilot.</p><p><strong><u>Influencer Marketing</u></strong> you likely have potential valuable brand ambassadors sitting around waiting for you to start a conversation with them and take your relationships to the next level. This development can be attributed to the fact that you are not constantly engaging in conversations with your customers.</p><p>You will have an easier time determining who the power users and public ambassadors for your product and brand are if you use Salesforce communities. They make their presence known by the amount of time they invest in contributing to your community and the feedback they provide to other clients.</p><p>You’ll be able to bring those individuals closer to your organization and provide them with the resources that will allow them to effectively become true high-level ambassadors for your brand if you make use of Salesforce communities. You can even contract them into the employee side of things, where you can use the collaboration, file sharing, and documentation capabilities to ensure that you are all on the same page.</p><p>A single, straightforward dashboard makes it possible to collaborate on content planning, gather content from social media, and more.</p><p>&nbsp;</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites-1.jpeg\" data-entity-uuid=\"04bf261b-979e-4aa3-a32e-615770a0a5dc\" data-entity-type=\"file\" width=\"638\" height=\"479\"></p><p>&nbsp;</p><p><strong><u>Optimising The Supply Chain and costs</u></strong> Managing a corporate supply chain can be challenging if the appropriate tools are unavailable. When manufacturers participate in Salesforce communities, they receive access to a wide variety of technologies that allow them to improve how they interact with their suppliers and manage their supply chains.</p><p>The distribution of products and monitoring of their placement in stores could be managed through the usage of communities. Any issues in the supply chain management can be identified, and corrective action with the relevant stakeholders can be executed.</p><p>In addition, you can create dashboards for your customers and partners by using extension applications for Salesforce communities. These dashboards will make monitoring and tracking simple for your customers and partners. These communities may be customised, and some apps can be used to increase their functionality, making them an excellent tool for any business that wants to improve its supply chain management by fostering better communication and collaboration among employees.</p><p>Because this Community Cloud has pre-built custom templates and apps provided by third parties, it is possible to cut down on the costs associated with building bespoke in-house solutions.</p><p>SF communities can help in a significant reduction in the amount of money that businesses must spend to construct positive brand stories online across a variety of different portals.</p><p><strong><u>Employee Empowerment</u></strong>It is astonishing to know but also a proven fact that 60% of businesses do not have a long-term strategy for managing their internal communications. However, communication is a necessity. When employees at a company are connected and regularly engage in effective forms of internal communication, the productivity of those individuals rises by 25%.</p><p>Organizations can improve their employees’ sense of community by establishing employee communities. Your workers will get to know one another better within the firm and strengthen communication more naturally if you provide a social platform for them to use.</p><p>It can be a practical approach to enhance communication and engagement among your teams to use Salesforce communities as a communication platform for your employees. Through open and public communication, data sharing, and more effective information distribution, it has the potential to bring down barriers and assist in the process of creating alignment among departments.</p><p>Your team members can instantly share their ideas, data, and insights in employee communities. They can assist in connecting others with crucial information that would be difficult to spread across a business via email alone correctly.</p><p>They will have a much simpler time locating specialists working for your company who can offer advice and speedily assist them in finding solutions to challenges. In addition, when these realizations are brought to the public’s attention, it will help other people in the future in finding solutions to the challenges that they are facing.</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.jpeg\" data-entity-uuid=\"d0d8d3d7-1083-436d-ad9d-1289726e0ab7\" data-entity-type=\"file\" width=\"638\" height=\"359\"></p><p>&nbsp;</p><p><strong id=\"conclusion\">Concluding Remarks&nbsp;</strong></p><p>The Salesforce Community Cloud can help in the advancement of your business entity. With the help of these Communities, your clients will have a forum to engage with your company and other customers. They also can benefit from the opportunity of high-quality after-sales service.</p><p>Consider these Salesforce customer communities if you want to increase sales, improve customer satisfaction, boost customer engagement, boost employee connectedness, and have the ability to interact and collaborate with your customers, including the ability to gain data insights from those interactions.</p><p>You can develop a fully functional portal for your customers and thoroughly personalize the experience they have as online customers, regardless of the size of your company.</p><p>These solutions can be seamlessly integrated without noticeable disruption to your existing systems. Since there are many avenues for modification, you may make it as straightforward or as complicated as you choose.</p><p><strong>DivIHN SalesForce Solutions</strong></p><p>DivIHN Integration Inc. can help unleash the Salesforce Cloud’s power and associated development tools. It is the world’s most trusted multi-tenant cloud platform. We can help to design and develop business strategy-driven solutions that integrate Salesforce with enterprise applications. To know more, please write to <a href=\"mailto:kannan@divihn.com\">kannan@divihn.com.</a></p>','','full_html'),('blog',0,73,554,'en',0,'<p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc. |<a href=\"mailto:yoursuccess@divihn.com\">yoursuccess@divihn.com.</a></p><p><em>The creator of the document reserves all rights. Publication Date: July 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</em></p><p><strong>Table of Contents&nbsp;</strong></p><ul><li><a href=\"#introduction\">Introduction</a></li><li><a href=\"#what\">What are Salesforce Communities</a></li><li><a href=\"#types\">Types of Salesforce Communities</a></li><li><a href=\"#benefits\">How Salesforce Communities Could be Leveraged Beneficially</a></li><li><a href=\"#conclusion\">Concluding Remarks</a></li><li><a href=\"#DivIHN \">DivIHN Salesforce Solutions&nbsp;</a></li></ul><p>&nbsp;</p><p><strong id=\"introduction\">Introduction&nbsp;</strong></p><p>The technologies that we use transform into a better alternative continuously. At the same time, various businesses are adopting these technologies and expanding identically in the same way these products grow and evolve. One of these kinds of technologies that are currently assisting businesses is called the Salesforce Community Cloud.</p><p>Salesforce is one of the leading players globally in customer relationship management tools, and it is widely recognised for its ability to bring customers and businesses closer together.</p><p>This integrated CRM platform covers many functions for all your departments, including sales, commerce, marketing, and service, as well as a single common perspective of each consumer, allowing them to contribute to diverse sections of their operations cohesively.</p><p>Businesses in today’s world use Salesforce to understand their customers better, communicate with them on multiple levels, and expand their existing customer base.</p><p>The paradigm shift in the adoption of digital technologies has transformed how internet users interact with one another and the wider world. The human notion of feeling connected with others around us has lost its true meaning due to the rise of automation in the name of efficiency.</p><p>It is essential to support and maintain sales teams and administrative leadership. All parties involved, including consumers, employees, and management, want a genuine relationship with a human being.</p><p>Now, this is why there is such a thing as Salesforce Customer Communities, a fantastic technique to drive relationships that will significantly influence the growth of your organization to produce superior results.</p><p>In today’s age of digital advancement, the capacity to interact and collaborate has become the primary emphasis of all businesses. Every company or organization’s success depends on its ability to interact successfully with its customers, employees, and other consumers.</p><p>An online platform, Salesforce Community Cloud creates branded web portals for engaging customers, employees, and partners in a responsive manner. Primarily, it is a framework that allows companies to rapidly construct branded portals that can be optimized and adapted for mobile devices.</p><p><strong id=\"what\">What are Salesforce Communities&nbsp;</strong></p><p>The Salesforce community cloud is a social platform developed by Salesforce to enhance the levels of communication and interaction between a company and its various stakeholders, including its employees, partners, and customers. The Salesforce Community Cloud uses a social CRM platform, enabling users to share their screens and communicate with one another. During a conversation already in progress, it allows its users to send and receive photos and data in real-time. Customers can search for information and engage with other customers through these platforms, simplifying customer relationship management (CRM). In addition, the console comes equipped with a button labelled “BUY,” which makes it easier to conduct business online.</p><p>Employees can use the community cloud for various workplace interactions, including but not limited to human resource management (HRM), troubleshooting, help desk contact, and interactions between teams located in separate geographical areas. Similarly, leadership can utilise it to increase communication with its channel partners and other external parties.</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.png\" data-entity-uuid=\"4b306be0-9f74-40b0-b7ba-db35c31e048f\" data-entity-type=\"file\" width=\"800\" height=\"560\"></p><p>&nbsp;</p><p><strong id=\"types\">Types of Salesforce Communities&nbsp;</strong></p><p>There are three types of communities that Salesforce cloud offers.</p><ul><li>Customer Communities – a self-service portal that gives assistance and feedback (frequently asked questions, articles, documentation, and interactions with other customers — for example, by using a Salesforce Success Community). Salesforce customer communities enable businesses to more effectively communicate pertinent information with one another, improve the overall customer experience, and boost engagement.</li><li>Internal Workforce Communities – IT department can create a portal for Human Resources and Information technology information for the employees within the organization. It allows employees to connect and offers them a single location for shared files, searchable knowledge databases and training materials, scheduling, project management, and organizational documents or announcements.</li><li>Business Partners Community – Salesforce Communities offers a specialized information hub for B2B organizations. It enables their sales teams and resellers to readily obtain critical data and communicate in real-time to close more deals. It is a place where partners can manage their businesses, learn best practices, receive the help they require, and communicate with Salesforce staff in a completely safe setting.</li></ul><p>&nbsp;</p><p><strong id=\"benefits\">How Salesforce Communities Could be Leveraged Beneficially&nbsp;</strong></p><p><strong><u>Building Brand Experiences</u></strong>Salesforce provides a wide range of options for users to modify the look and feel of their communities. To begin, you can customize the appearance to align with your organization’s branding. Making these adjustments can help to improve our brand’s image and these communities entailing your consumers, staff and business partners can also work as a trust-building platform.</p><p>Not only does a customer community allow them to interact with other clients and staff members of your business, but it also allows them to view interactions that have taken place between other clients and members of your team.</p><p>Customers who join such communities spend 19% more than customers who do not participate in branded communities. They can observe how your employees interact with one another, the quality of customer service that your employees provide, and the level of assistance they anticipate receiving from the community if they experience problems with the product or service you provide.</p><p><strong><u>24x7x365 Connectivity</u></strong>Connections and collaboration are the two most important factors determining a company’s success. Salesforce communities offer a robust platform that can be used to forge new connections and grow existing ones while ensuring seamless integration between the two.</p><p>Users can communicate, work together, and complete transactions on the go, regardless of where they are. The seamless ability to share information and knowledge significantly impacts the workforce’s productivity. Providing customers with interactive areas in which they can connect will go a long way in resolving issues and answering questions.</p><p>To develop worldwide connections independent of work hours, the various groups that are important to your company are addressed in a tailored manner.</p><p><strong><u>Consumer Research and Insights</u></strong>With Salesforce communities, you give customers an avenue to express the problems they are experiencing, voice their concerns, and participate candidly with your staff. This is possibly the most valuable aspect of developing a customer community for your business.</p><p>A customer community can be an essential component of your techniques for conducting consumer research. It provides a centralized location where your customers can come to you, ask questions, and gain public confirmation that other customers are having the same problem.</p><p>The Idea Exchange provides a beautiful illustration of this point. In this section, users can offer suggestions for new additions to the platform and modifications to existing features. As a result, thousands of customers are flooding into their community, pointing out problematic areas, offering proposals for additional features, and concurring with the ideas presented by other customers.</p><p>Businesses shell out thousands of dollars for this kind of consumer insight, and Salesforce communities enable you to put these processes on autopilot.</p><p><strong><u>Influencer Marketing</u></strong> you likely have potential valuable brand ambassadors sitting around waiting for you to start a conversation with them and take your relationships to the next level. This development can be attributed to the fact that you are not constantly engaging in conversations with your customers.</p><p>You will have an easier time determining who the power users and public ambassadors for your product and brand are if you use Salesforce communities. They make their presence known by the amount of time they invest in contributing to your community and the feedback they provide to other clients.</p><p>You’ll be able to bring those individuals closer to your organization and provide them with the resources that will allow them to effectively become true high-level ambassadors for your brand if you make use of Salesforce communities. You can even contract them into the employee side of things, where you can use the collaboration, file sharing, and documentation capabilities to ensure that you are all on the same page.</p><p>A single, straightforward dashboard makes it possible to collaborate on content planning, gather content from social media, and more.</p><p>&nbsp;</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites-1.jpeg\" data-entity-uuid=\"04bf261b-979e-4aa3-a32e-615770a0a5dc\" data-entity-type=\"file\" width=\"638\" height=\"479\"></p><p>&nbsp;</p><p><strong><u>Optimising The Supply Chain and costs</u></strong> Managing a corporate supply chain can be challenging if the appropriate tools are unavailable. When manufacturers participate in Salesforce communities, they receive access to a wide variety of technologies that allow them to improve how they interact with their suppliers and manage their supply chains.</p><p>The distribution of products and monitoring of their placement in stores could be managed through the usage of communities. Any issues in the supply chain management can be identified, and corrective action with the relevant stakeholders can be executed.</p><p>In addition, you can create dashboards for your customers and partners by using extension applications for Salesforce communities. These dashboards will make monitoring and tracking simple for your customers and partners. These communities may be customised, and some apps can be used to increase their functionality, making them an excellent tool for any business that wants to improve its supply chain management by fostering better communication and collaboration among employees.</p><p>Because this Community Cloud has pre-built custom templates and apps provided by third parties, it is possible to cut down on the costs associated with building bespoke in-house solutions.</p><p>SF communities can help in a significant reduction in the amount of money that businesses must spend to construct positive brand stories online across a variety of different portals.</p><p><strong><u>Employee Empowerment</u></strong>It is astonishing to know but also a proven fact that 60% of businesses do not have a long-term strategy for managing their internal communications. However, communication is a necessity. When employees at a company are connected and regularly engage in effective forms of internal communication, the productivity of those individuals rises by 25%.</p><p>Organizations can improve their employees’ sense of community by establishing employee communities. Your workers will get to know one another better within the firm and strengthen communication more naturally if you provide a social platform for them to use.</p><p>It can be a practical approach to enhance communication and engagement among your teams to use Salesforce communities as a communication platform for your employees. Through open and public communication, data sharing, and more effective information distribution, it has the potential to bring down barriers and assist in the process of creating alignment among departments.</p><p>Your team members can instantly share their ideas, data, and insights in employee communities. They can assist in connecting others with crucial information that would be difficult to spread across a business via email alone correctly.</p><p>They will have a much simpler time locating specialists working for your company who can offer advice and speedily assist them in finding solutions to challenges. In addition, when these realizations are brought to the public’s attention, it will help other people in the future in finding solutions to the challenges that they are facing.</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.jpeg\" data-entity-uuid=\"d0d8d3d7-1083-436d-ad9d-1289726e0ab7\" data-entity-type=\"file\" width=\"638\" height=\"359\"></p><p>&nbsp;</p><p><strong id=\"conclusion\">Concluding Remarks&nbsp;</strong></p><p>The Salesforce Community Cloud can help in the advancement of your business entity. With the help of these Communities, your clients will have a forum to engage with your company and other customers. They also can benefit from the opportunity of high-quality after-sales service.</p><p>Consider these Salesforce customer communities if you want to increase sales, improve customer satisfaction, boost customer engagement, boost employee connectedness, and have the ability to interact and collaborate with your customers, including the ability to gain data insights from those interactions.</p><p>You can develop a fully functional portal for your customers and thoroughly personalize the experience they have as online customers, regardless of the size of your company.</p><p>These solutions can be seamlessly integrated without noticeable disruption to your existing systems. Since there are many avenues for modification, you may make it as straightforward or as complicated as you choose.</p><p><strong>DivIHN SalesForce Solutions</strong></p><p>DivIHN Integration Inc. can help unleash the Salesforce Cloud’s power and associated development tools. It is the world’s most trusted multi-tenant cloud platform. We can help to design and develop business strategy-driven solutions that integrate Salesforce with enterprise applications. To know more, please write to <a href=\"mailto:kannan@divihn.com\">kannan@divihn.com.</a></p>','','full_html'),('blog',0,73,629,'en',0,'<p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc. |<a href=\"mailto:yoursuccess@divihn.com\">yoursuccess@divihn.com.</a></p><p><em>The creator of the document reserves all rights. Publication Date: July 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</em></p><p><strong>Table of Contents&nbsp;</strong></p><ul><li><a href=\"#introduction\">Introduction</a></li><li><a href=\"#what\">What are Salesforce Communities</a></li><li><a href=\"#types\">Types of Salesforce Communities</a></li><li><a href=\"#benefits\">How Salesforce Communities Could be Leveraged Beneficially</a></li><li><a href=\"#conclusion\">Concluding Remarks</a></li><li><a href=\"#DivIHN \">DivIHN Salesforce Solutions&nbsp;</a></li></ul><p>&nbsp;</p><p><strong id=\"introduction\">Introduction&nbsp;</strong></p><p>The technologies that we use transform into a better alternative continuously. At the same time, various businesses are adopting these technologies and expanding identically in the same way these products grow and evolve. One of these kinds of technologies that are currently assisting businesses is called the Salesforce Community Cloud.</p><p>Salesforce is one of the leading players globally in customer relationship management tools, and it is widely recognised for its ability to bring customers and businesses closer together.</p><p>This integrated CRM platform covers many functions for all your departments, including sales, commerce, marketing, and service, as well as a single common perspective of each consumer, allowing them to contribute to diverse sections of their operations cohesively.</p><p>Businesses in today’s world use Salesforce to understand their customers better, communicate with them on multiple levels, and expand their existing customer base.</p><p>The paradigm shift in the adoption of digital technologies has transformed how internet users interact with one another and the wider world. The human notion of feeling connected with others around us has lost its true meaning due to the rise of automation in the name of efficiency.</p><p>It is essential to support and maintain sales teams and administrative leadership. All parties involved, including consumers, employees, and management, want a genuine relationship with a human being.</p><p>Now, this is why there is such a thing as Salesforce Customer Communities, a fantastic technique to drive relationships that will significantly influence the growth of your organization to produce superior results.</p><p>In today’s age of digital advancement, the capacity to interact and collaborate has become the primary emphasis of all businesses. Every company or organization’s success depends on its ability to interact successfully with its customers, employees, and other consumers.</p><p>An online platform, Salesforce Community Cloud creates branded web portals for engaging customers, employees, and partners in a responsive manner. Primarily, it is a framework that allows companies to rapidly construct branded portals that can be optimized and adapted for mobile devices.</p><p><strong id=\"what\">What are Salesforce Communities&nbsp;</strong></p><p>The Salesforce community cloud is a social platform developed by Salesforce to enhance the levels of communication and interaction between a company and its various stakeholders, including its employees, partners, and customers. The Salesforce Community Cloud uses a social CRM platform, enabling users to share their screens and communicate with one another. During a conversation already in progress, it allows its users to send and receive photos and data in real-time. Customers can search for information and engage with other customers through these platforms, simplifying customer relationship management (CRM). In addition, the console comes equipped with a button labelled “BUY,” which makes it easier to conduct business online.</p><p>Employees can use the community cloud for various workplace interactions, including but not limited to human resource management (HRM), troubleshooting, help desk contact, and interactions between teams located in separate geographical areas. Similarly, leadership can utilise it to increase communication with its channel partners and other external parties.</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.png\" data-entity-uuid=\"4b306be0-9f74-40b0-b7ba-db35c31e048f\" data-entity-type=\"file\" width=\"800\" height=\"560\"></p><p>&nbsp;</p><p><strong id=\"types\">Types of Salesforce Communities&nbsp;</strong></p><p>There are three types of communities that Salesforce cloud offers.</p><ul><li>Customer Communities – a self-service portal that gives assistance and feedback (frequently asked questions, articles, documentation, and interactions with other customers — for example, by using a Salesforce Success Community). Salesforce customer communities enable businesses to more effectively communicate pertinent information with one another, improve the overall customer experience, and boost engagement.</li><li>Internal Workforce Communities – IT department can create a portal for Human Resources and Information technology information for the employees within the organization. It allows employees to connect and offers them a single location for shared files, searchable knowledge databases and training materials, scheduling, project management, and organizational documents or announcements.</li><li>Business Partners Community – Salesforce Communities offers a specialized information hub for B2B organizations. It enables their sales teams and resellers to readily obtain critical data and communicate in real-time to close more deals. It is a place where partners can manage their businesses, learn best practices, receive the help they require, and communicate with Salesforce staff in a completely safe setting.</li></ul><p>&nbsp;</p><p><strong id=\"benefits\">How Salesforce Communities Could be Leveraged Beneficially&nbsp;</strong></p><p><strong><u>Building Brand Experiences</u></strong>Salesforce provides a wide range of options for users to modify the look and feel of their communities. To begin, you can customize the appearance to align with your organization’s branding. Making these adjustments can help to improve our brand’s image and these communities entailing your consumers, staff and business partners can also work as a trust-building platform.</p><p>Not only does a customer community allow them to interact with other clients and staff members of your business, but it also allows them to view interactions that have taken place between other clients and members of your team.</p><p>Customers who join such communities spend 19% more than customers who do not participate in branded communities. They can observe how your employees interact with one another, the quality of customer service that your employees provide, and the level of assistance they anticipate receiving from the community if they experience problems with the product or service you provide.</p><p><strong><u>24x7x365 Connectivity</u></strong>Connections and collaboration are the two most important factors determining a company’s success. Salesforce communities offer a robust platform that can be used to forge new connections and grow existing ones while ensuring seamless integration between the two.</p><p>Users can communicate, work together, and complete transactions on the go, regardless of where they are. The seamless ability to share information and knowledge significantly impacts the workforce’s productivity. Providing customers with interactive areas in which they can connect will go a long way in resolving issues and answering questions.</p><p>To develop worldwide connections independent of work hours, the various groups that are important to your company are addressed in a tailored manner.</p><p><strong><u>Consumer Research and Insights</u></strong>With Salesforce communities, you give customers an avenue to express the problems they are experiencing, voice their concerns, and participate candidly with your staff. This is possibly the most valuable aspect of developing a customer community for your business.</p><p>A customer community can be an essential component of your techniques for conducting consumer research. It provides a centralized location where your customers can come to you, ask questions, and gain public confirmation that other customers are having the same problem.</p><p>The Idea Exchange provides a beautiful illustration of this point. In this section, users can offer suggestions for new additions to the platform and modifications to existing features. As a result, thousands of customers are flooding into their community, pointing out problematic areas, offering proposals for additional features, and concurring with the ideas presented by other customers.</p><p>Businesses shell out thousands of dollars for this kind of consumer insight, and Salesforce communities enable you to put these processes on autopilot.</p><p><strong><u>Influencer Marketing</u></strong> you likely have potential valuable brand ambassadors sitting around waiting for you to start a conversation with them and take your relationships to the next level. This development can be attributed to the fact that you are not constantly engaging in conversations with your customers.</p><p>You will have an easier time determining who the power users and public ambassadors for your product and brand are if you use Salesforce communities. They make their presence known by the amount of time they invest in contributing to your community and the feedback they provide to other clients.</p><p>You’ll be able to bring those individuals closer to your organization and provide them with the resources that will allow them to effectively become true high-level ambassadors for your brand if you make use of Salesforce communities. You can even contract them into the employee side of things, where you can use the collaboration, file sharing, and documentation capabilities to ensure that you are all on the same page.</p><p>A single, straightforward dashboard makes it possible to collaborate on content planning, gather content from social media, and more.</p><p>&nbsp;</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites-1.jpeg\" data-entity-uuid=\"04bf261b-979e-4aa3-a32e-615770a0a5dc\" data-entity-type=\"file\" width=\"638\" height=\"479\"></p><p>&nbsp;</p><p><strong><u>Optimising The Supply Chain and costs</u></strong> Managing a corporate supply chain can be challenging if the appropriate tools are unavailable. When manufacturers participate in Salesforce communities, they receive access to a wide variety of technologies that allow them to improve how they interact with their suppliers and manage their supply chains.</p><p>The distribution of products and monitoring of their placement in stores could be managed through the usage of communities. Any issues in the supply chain management can be identified, and corrective action with the relevant stakeholders can be executed.</p><p>In addition, you can create dashboards for your customers and partners by using extension applications for Salesforce communities. These dashboards will make monitoring and tracking simple for your customers and partners. These communities may be customised, and some apps can be used to increase their functionality, making them an excellent tool for any business that wants to improve its supply chain management by fostering better communication and collaboration among employees.</p><p>Because this Community Cloud has pre-built custom templates and apps provided by third parties, it is possible to cut down on the costs associated with building bespoke in-house solutions.</p><p>SF communities can help in a significant reduction in the amount of money that businesses must spend to construct positive brand stories online across a variety of different portals.</p><p><strong><u>Employee Empowerment</u></strong>It is astonishing to know but also a proven fact that 60% of businesses do not have a long-term strategy for managing their internal communications. However, communication is a necessity. When employees at a company are connected and regularly engage in effective forms of internal communication, the productivity of those individuals rises by 25%.</p><p>Organizations can improve their employees’ sense of community by establishing employee communities. Your workers will get to know one another better within the firm and strengthen communication more naturally if you provide a social platform for them to use.</p><p>It can be a practical approach to enhance communication and engagement among your teams to use Salesforce communities as a communication platform for your employees. Through open and public communication, data sharing, and more effective information distribution, it has the potential to bring down barriers and assist in the process of creating alignment among departments.</p><p>Your team members can instantly share their ideas, data, and insights in employee communities. They can assist in connecting others with crucial information that would be difficult to spread across a business via email alone correctly.</p><p>They will have a much simpler time locating specialists working for your company who can offer advice and speedily assist them in finding solutions to challenges. In addition, when these realizations are brought to the public’s attention, it will help other people in the future in finding solutions to the challenges that they are facing.</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.jpeg\" data-entity-uuid=\"d0d8d3d7-1083-436d-ad9d-1289726e0ab7\" data-entity-type=\"file\" width=\"638\" height=\"359\"></p><p>&nbsp;</p><p><strong id=\"conclusion\">Concluding Remarks&nbsp;</strong></p><p>The Salesforce Community Cloud can help in the advancement of your business entity. With the help of these Communities, your clients will have a forum to engage with your company and other customers. They also can benefit from the opportunity of high-quality after-sales service.</p><p>Consider these Salesforce customer communities if you want to increase sales, improve customer satisfaction, boost customer engagement, boost employee connectedness, and have the ability to interact and collaborate with your customers, including the ability to gain data insights from those interactions.</p><p>You can develop a fully functional portal for your customers and thoroughly personalize the experience they have as online customers, regardless of the size of your company.</p><p>These solutions can be seamlessly integrated without noticeable disruption to your existing systems. Since there are many avenues for modification, you may make it as straightforward or as complicated as you choose.</p><p><strong>DivIHN SalesForce Solutions</strong></p><p>DivIHN Integration Inc. can help unleash the Salesforce Cloud’s power and associated development tools. It is the world’s most trusted multi-tenant cloud platform. We can help to design and develop business strategy-driven solutions that integrate Salesforce with enterprise applications. To know more, please write to <a href=\"mailto:kannan@divihn.com\">kannan@divihn.com.</a></p>','','full_html'),('blog',0,73,757,'en',0,'<p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc. |<a href=\"mailto:yoursuccess@divihn.com\">yoursuccess@divihn.com.</a></p><p><em>The creator of the document reserves all rights. Publication Date: July 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</em></p><p><strong>Table of Contents&nbsp;</strong></p><ul><li><a href=\"#introduction\">Introduction</a></li><li><a href=\"#what\">What are Salesforce Communities</a></li><li><a href=\"#types\">Types of Salesforce Communities</a></li><li><a href=\"#benefits\">How Salesforce Communities Could be Leveraged Beneficially</a></li><li><a href=\"#conclusion\">Concluding Remarks</a></li><li><a href=\"#DivIHN \">DivIHN Salesforce Solutions&nbsp;</a></li></ul><p>&nbsp;</p><p><strong id=\"introduction\">Introduction&nbsp;</strong></p><p>The technologies that we use transform into a better alternative continuously. At the same time, various businesses are adopting these technologies and expanding identically in the same way these products grow and evolve. One of these kinds of technologies that are currently assisting businesses is called the Salesforce Community Cloud.</p><p>Salesforce is one of the leading players globally in customer relationship management tools, and it is widely recognised for its ability to bring customers and businesses closer together.</p><p>This integrated CRM platform covers many functions for all your departments, including sales, commerce, marketing, and service, as well as a single common perspective of each consumer, allowing them to contribute to diverse sections of their operations cohesively.</p><p>Businesses in today’s world use Salesforce to understand their customers better, communicate with them on multiple levels, and expand their existing customer base.</p><p>The paradigm shift in the adoption of digital technologies has transformed how internet users interact with one another and the wider world. The human notion of feeling connected with others around us has lost its true meaning due to the rise of automation in the name of efficiency.</p><p>It is essential to support and maintain sales teams and administrative leadership. All parties involved, including consumers, employees, and management, want a genuine relationship with a human being.</p><p>Now, this is why there is such a thing as Salesforce Customer Communities, a fantastic technique to drive relationships that will significantly influence the growth of your organization to produce superior results.</p><p>In today’s age of digital advancement, the capacity to interact and collaborate has become the primary emphasis of all businesses. Every company or organization’s success depends on its ability to interact successfully with its customers, employees, and other consumers.</p><p>An online platform, Salesforce Community Cloud creates branded web portals for engaging customers, employees, and partners in a responsive manner. Primarily, it is a framework that allows companies to rapidly construct branded portals that can be optimized and adapted for mobile devices.</p><p><strong id=\"what\">What are Salesforce Communities&nbsp;</strong></p><p>The Salesforce community cloud is a social platform developed by Salesforce to enhance the levels of communication and interaction between a company and its various stakeholders, including its employees, partners, and customers. The Salesforce Community Cloud uses a social CRM platform, enabling users to share their screens and communicate with one another. During a conversation already in progress, it allows its users to send and receive photos and data in real-time. Customers can search for information and engage with other customers through these platforms, simplifying customer relationship management (CRM). In addition, the console comes equipped with a button labelled “BUY,” which makes it easier to conduct business online.</p><p>Employees can use the community cloud for various workplace interactions, including but not limited to human resource management (HRM), troubleshooting, help desk contact, and interactions between teams located in separate geographical areas. Similarly, leadership can utilise it to increase communication with its channel partners and other external parties.</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.png\" data-entity-uuid=\"4b306be0-9f74-40b0-b7ba-db35c31e048f\" data-entity-type=\"file\" width=\"800\" height=\"560\" alt=\"what are Salesforce Communities \"></p><p>&nbsp;</p><p><strong id=\"types\">Types of Salesforce Communities&nbsp;</strong></p><p>There are three types of communities that Salesforce cloud offers.</p><ul><li>Customer Communities – a self-service portal that gives assistance and feedback (frequently asked questions, articles, documentation, and interactions with other customers — for example, by using a Salesforce Success Community). Salesforce customer communities enable businesses to more effectively communicate pertinent information with one another, improve the overall customer experience, and boost engagement.</li><li>Internal Workforce Communities – IT department can create a portal for Human Resources and Information technology information for the employees within the organization. It allows employees to connect and offers them a single location for shared files, searchable knowledge databases and training materials, scheduling, project management, and organizational documents or announcements.</li><li>Business Partners Community – Salesforce Communities offers a specialized information hub for B2B organizations. It enables their sales teams and resellers to readily obtain critical data and communicate in real-time to close more deals. It is a place where partners can manage their businesses, learn best practices, receive the help they require, and communicate with Salesforce staff in a completely safe setting.</li></ul><p>&nbsp;</p><p><strong id=\"benefits\">How Salesforce Communities Could be Leveraged Beneficially&nbsp;</strong></p><p><strong><u>Building Brand Experiences</u></strong>Salesforce provides a wide range of options for users to modify the look and feel of their communities. To begin, you can customize the appearance to align with your organization’s branding. Making these adjustments can help to improve our brand’s image and these communities entailing your consumers, staff and business partners can also work as a trust-building platform.</p><p>Not only does a customer community allow them to interact with other clients and staff members of your business, but it also allows them to view interactions that have taken place between other clients and members of your team.</p><p>Customers who join such communities spend 19% more than customers who do not participate in branded communities. They can observe how your employees interact with one another, the quality of customer service that your employees provide, and the level of assistance they anticipate receiving from the community if they experience problems with the product or service you provide.</p><p><strong><u>24x7x365 Connectivity</u></strong>Connections and collaboration are the two most important factors determining a company’s success. Salesforce communities offer a robust platform that can be used to forge new connections and grow existing ones while ensuring seamless integration between the two.</p><p>Users can communicate, work together, and complete transactions on the go, regardless of where they are. The seamless ability to share information and knowledge significantly impacts the workforce’s productivity. Providing customers with interactive areas in which they can connect will go a long way in resolving issues and answering questions.</p><p>To develop worldwide connections independent of work hours, the various groups that are important to your company are addressed in a tailored manner.</p><p><strong><u>Consumer Research and Insights</u></strong>With Salesforce communities, you give customers an avenue to express the problems they are experiencing, voice their concerns, and participate candidly with your staff. This is possibly the most valuable aspect of developing a customer community for your business.</p><p>A customer community can be an essential component of your techniques for conducting consumer research. It provides a centralized location where your customers can come to you, ask questions, and gain public confirmation that other customers are having the same problem.</p><p>The Idea Exchange provides a beautiful illustration of this point. In this section, users can offer suggestions for new additions to the platform and modifications to existing features. As a result, thousands of customers are flooding into their community, pointing out problematic areas, offering proposals for additional features, and concurring with the ideas presented by other customers.</p><p>Businesses shell out thousands of dollars for this kind of consumer insight, and Salesforce communities enable you to put these processes on autopilot.</p><p><strong><u>Influencer Marketing</u></strong> you likely have potential valuable brand ambassadors sitting around waiting for you to start a conversation with them and take your relationships to the next level. This development can be attributed to the fact that you are not constantly engaging in conversations with your customers.</p><p>You will have an easier time determining who the power users and public ambassadors for your product and brand are if you use Salesforce communities. They make their presence known by the amount of time they invest in contributing to your community and the feedback they provide to other clients.</p><p>You’ll be able to bring those individuals closer to your organization and provide them with the resources that will allow them to effectively become true high-level ambassadors for your brand if you make use of Salesforce communities. You can even contract them into the employee side of things, where you can use the collaboration, file sharing, and documentation capabilities to ensure that you are all on the same page.</p><p>A single, straightforward dashboard makes it possible to collaborate on content planning, gather content from social media, and more.</p><p>&nbsp;</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites-1.jpeg\" data-entity-uuid=\"04bf261b-979e-4aa3-a32e-615770a0a5dc\" data-entity-type=\"file\" width=\"638\" height=\"479\" alt=\"Influencer Marketing Stats \"></p><p>&nbsp;</p><p><strong><u>Optimising The Supply Chain and costs</u></strong> Managing a corporate supply chain can be challenging if the appropriate tools are unavailable. When manufacturers participate in Salesforce communities, they receive access to a wide variety of technologies that allow them to improve how they interact with their suppliers and manage their supply chains.</p><p>The distribution of products and monitoring of their placement in stores could be managed through the usage of communities. Any issues in the supply chain management can be identified, and corrective action with the relevant stakeholders can be executed.</p><p>In addition, you can create dashboards for your customers and partners by using extension applications for Salesforce communities. These dashboards will make monitoring and tracking simple for your customers and partners. These communities may be customised, and some apps can be used to increase their functionality, making them an excellent tool for any business that wants to improve its supply chain management by fostering better communication and collaboration among employees.</p><p>Because this Community Cloud has pre-built custom templates and apps provided by third parties, it is possible to cut down on the costs associated with building bespoke in-house solutions.</p><p>SF communities can help in a significant reduction in the amount of money that businesses must spend to construct positive brand stories online across a variety of different portals.</p><p><strong><u>Employee Empowerment</u></strong>It is astonishing to know but also a proven fact that 60% of businesses do not have a long-term strategy for managing their internal communications. However, communication is a necessity. When employees at a company are connected and regularly engage in effective forms of internal communication, the productivity of those individuals rises by 25%.</p><p>Organizations can improve their employees’ sense of community by establishing employee communities. Your workers will get to know one another better within the firm and strengthen communication more naturally if you provide a social platform for them to use.</p><p>It can be a practical approach to enhance communication and engagement among your teams to use Salesforce communities as a communication platform for your employees. Through open and public communication, data sharing, and more effective information distribution, it has the potential to bring down barriers and assist in the process of creating alignment among departments.</p><p>Your team members can instantly share their ideas, data, and insights in employee communities. They can assist in connecting others with crucial information that would be difficult to spread across a business via email alone correctly.</p><p>They will have a much simpler time locating specialists working for your company who can offer advice and speedily assist them in finding solutions to challenges. In addition, when these realizations are brought to the public’s attention, it will help other people in the future in finding solutions to the challenges that they are facing.</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.jpeg\" data-entity-uuid=\"d0d8d3d7-1083-436d-ad9d-1289726e0ab7\" data-entity-type=\"file\" width=\"638\" height=\"359\" alt=\"Employee Empowerment \"></p><p>&nbsp;</p><p><strong id=\"conclusion\">Concluding Remarks&nbsp;</strong></p><p>The Salesforce Community Cloud can help in the advancement of your business entity. With the help of these Communities, your clients will have a forum to engage with your company and other customers. They also can benefit from the opportunity of high-quality after-sales service.</p><p>Consider these Salesforce customer communities if you want to increase sales, improve customer satisfaction, boost customer engagement, boost employee connectedness, and have the ability to interact and collaborate with your customers, including the ability to gain data insights from those interactions.</p><p>You can develop a fully functional portal for your customers and thoroughly personalize the experience they have as online customers, regardless of the size of your company.</p><p>These solutions can be seamlessly integrated without noticeable disruption to your existing systems. Since there are many avenues for modification, you may make it as straightforward or as complicated as you choose.</p><p><strong>DivIHN SalesForce Solutions</strong></p><p>DivIHN Integration Inc. can help unleash the Salesforce Cloud’s power and associated development tools. It is the world’s most trusted multi-tenant cloud platform. We can help to design and develop business strategy-driven solutions that integrate Salesforce with enterprise applications. To know more, please write to <a href=\"mailto:kannan@divihn.com\">kannan@divihn.com.</a></p>','','full_html'),('blog',0,73,804,'en',0,'<p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc. |<a href=\"mailto:yoursuccess@divihn.com\">yoursuccess@divihn.com.</a></p><p><em>The creator of the document reserves all rights. Publication Date: July 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</em></p><p><strong>Table of Contents&nbsp;</strong></p><ul><li><a href=\"#introduction\">Introduction</a></li><li><a href=\"#what\">What are Salesforce Communities</a></li><li><a href=\"#types\">Types of Salesforce Communities</a></li><li><a href=\"#benefits\">How Salesforce Communities Could be Leveraged Beneficially</a></li><li><a href=\"#conclusion\">Concluding Remarks</a></li><li><a href=\"#DivIHN \">DivIHN Salesforce Solutions&nbsp;</a></li></ul><p>&nbsp;</p><p><strong id=\"introduction\">Introduction&nbsp;</strong></p><p>The technologies that we use transform into a better alternative continuously. At the same time, various businesses are adopting these technologies and expanding identically in the same way these products grow and evolve. One of these kinds of technologies that are currently assisting businesses is called the Salesforce Community Cloud.</p><p>Salesforce is one of the leading players globally in customer relationship management tools, and it is widely recognised for its ability to bring customers and businesses closer together.</p><p>This integrated CRM platform covers many functions for all your departments, including sales, commerce, marketing, and service, as well as a single common perspective of each consumer, allowing them to contribute to diverse sections of their operations cohesively.</p><p>Businesses in today’s world use Salesforce to understand their customers better, communicate with them on multiple levels, and expand their existing customer base.</p><p>The paradigm shift in the adoption of digital technologies has transformed how internet users interact with one another and the wider world. The human notion of feeling connected with others around us has lost its true meaning due to the rise of automation in the name of efficiency.</p><p>It is essential to support and maintain sales teams and administrative leadership. All parties involved, including consumers, employees, and management, want a genuine relationship with a human being.</p><p>Now, this is why there is such a thing as Salesforce Customer Communities, a fantastic technique to drive relationships that will significantly influence the growth of your organization to produce superior results.</p><p>In today’s age of digital advancement, the capacity to interact and collaborate has become the primary emphasis of all businesses. Every company or organization’s success depends on its ability to interact successfully with its customers, employees, and other consumers.</p><p>An online platform, Salesforce Community Cloud creates branded web portals for engaging customers, employees, and partners in a responsive manner. Primarily, it is a framework that allows companies to rapidly construct branded portals that can be optimized and adapted for mobile devices.</p><p><strong id=\"what\">What are Salesforce Communities&nbsp;</strong></p><p>The Salesforce community cloud is a social platform developed by Salesforce to enhance the levels of communication and interaction between a company and its various stakeholders, including its employees, partners, and customers. The Salesforce Community Cloud uses a social CRM platform, enabling users to share their screens and communicate with one another. During a conversation already in progress, it allows its users to send and receive photos and data in real-time. Customers can search for information and engage with other customers through these platforms, simplifying customer relationship management (CRM). In addition, the console comes equipped with a button labelled “BUY,” which makes it easier to conduct business online.</p><p>Employees can use the community cloud for various workplace interactions, including but not limited to human resource management (HRM), troubleshooting, help desk contact, and interactions between teams located in separate geographical areas. Similarly, leadership can utilise it to increase communication with its channel partners and other external parties.</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.png\" data-entity-uuid=\"4b306be0-9f74-40b0-b7ba-db35c31e048f\" data-entity-type=\"file\" alt=\"what are Salesforce Communities \" width=\"800\" height=\"560\"></p><p>&nbsp;</p><p><strong id=\"types\">Types of Salesforce Communities&nbsp;</strong></p><p>There are three types of communities that Salesforce cloud offers.</p><ul><li>Customer Communities – a self-service portal that gives assistance and feedback (frequently asked questions, articles, documentation, and interactions with other customers — for example, by using a Salesforce Success Community). Salesforce customer communities enable businesses to more effectively communicate pertinent information with one another, improve the overall customer experience, and boost engagement.</li><li>Internal Workforce Communities – IT department can create a portal for Human Resources and Information technology information for the employees within the organization. It allows employees to connect and offers them a single location for shared files, searchable knowledge databases and training materials, scheduling, project management, and organizational documents or announcements.</li><li>Business Partners Community – Salesforce Communities offers a specialized information hub for B2B organizations. It enables their sales teams and resellers to readily obtain critical data and communicate in real-time to close more deals. It is a place where partners can manage their businesses, learn best practices, receive the help they require, and communicate with Salesforce staff in a completely safe setting.</li></ul><p>&nbsp;</p><p><strong id=\"benefits\">How Salesforce Communities Could be Leveraged Beneficially&nbsp;</strong></p><p><strong><u>Building Brand Experiences</u></strong>Salesforce provides a wide range of options for users to modify the look and feel of their communities. To begin, you can customize the appearance to align with your organization’s branding. Making these adjustments can help to improve our brand’s image and these communities entailing your consumers, staff and business partners can also work as a trust-building platform.</p><p>Not only does a customer community allow them to interact with other clients and staff members of your business, but it also allows them to view interactions that have taken place between other clients and members of your team.</p><p>Customers who join such communities spend 19% more than customers who do not participate in branded communities. They can observe how your employees interact with one another, the quality of customer service that your employees provide, and the level of assistance they anticipate receiving from the community if they experience problems with the product or service you provide.</p><p><strong><u>24x7x365 Connectivity</u></strong>Connections and collaboration are the two most important factors determining a company’s success. Salesforce communities offer a robust platform that can be used to forge new connections and grow existing ones while ensuring seamless integration between the two.</p><p>Users can communicate, work together, and complete transactions on the go, regardless of where they are. The seamless ability to share information and knowledge significantly impacts the workforce’s productivity. Providing customers with interactive areas in which they can connect will go a long way in resolving issues and answering questions.</p><p>To develop worldwide connections independent of work hours, the various groups that are important to your company are addressed in a tailored manner.</p><p><strong><u>Consumer Research and Insights</u></strong>With Salesforce communities, you give customers an avenue to express the problems they are experiencing, voice their concerns, and participate candidly with your staff. This is possibly the most valuable aspect of developing a customer community for your business.</p><p>A customer community can be an essential component of your techniques for conducting consumer research. It provides a centralized location where your customers can come to you, ask questions, and gain public confirmation that other customers are having the same problem.</p><p>The Idea Exchange provides a beautiful illustration of this point. In this section, users can offer suggestions for new additions to the platform and modifications to existing features. As a result, thousands of customers are flooding into their community, pointing out problematic areas, offering proposals for additional features, and concurring with the ideas presented by other customers.</p><p>Businesses shell out thousands of dollars for this kind of consumer insight, and Salesforce communities enable you to put these processes on autopilot.</p><p><strong><u>Influencer Marketing</u></strong> you likely have potential valuable brand ambassadors sitting around waiting for you to start a conversation with them and take your relationships to the next level. This development can be attributed to the fact that you are not constantly engaging in conversations with your customers.</p><p>You will have an easier time determining who the power users and public ambassadors for your product and brand are if you use Salesforce communities. They make their presence known by the amount of time they invest in contributing to your community and the feedback they provide to other clients.</p><p>You’ll be able to bring those individuals closer to your organization and provide them with the resources that will allow them to effectively become true high-level ambassadors for your brand if you make use of Salesforce communities. You can even contract them into the employee side of things, where you can use the collaboration, file sharing, and documentation capabilities to ensure that you are all on the same page.</p><p>A single, straightforward dashboard makes it possible to collaborate on content planning, gather content from social media, and more.</p><p>&nbsp;</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites-1.jpeg\" data-entity-uuid=\"04bf261b-979e-4aa3-a32e-615770a0a5dc\" data-entity-type=\"file\" alt=\"Influencer Marketing Stats \" width=\"638\" height=\"479\"></p><p>&nbsp;</p><p><strong><u>Optimising The Supply Chain and costs</u></strong> Managing a corporate supply chain can be challenging if the appropriate tools are unavailable. When manufacturers participate in Salesforce communities, they receive access to a wide variety of technologies that allow them to improve how they interact with their suppliers and manage their supply chains.</p><p>The distribution of products and monitoring of their placement in stores could be managed through the usage of communities. Any issues in the supply chain management can be identified, and corrective action with the relevant stakeholders can be executed.</p><p>In addition, you can create dashboards for your customers and partners by using extension applications for Salesforce communities. These dashboards will make monitoring and tracking simple for your customers and partners. These communities may be customised, and some apps can be used to increase their functionality, making them an excellent tool for any business that wants to improve its supply chain management by fostering better communication and collaboration among employees.</p><p>Because this Community Cloud has pre-built custom templates and apps provided by third parties, it is possible to cut down on the costs associated with building bespoke in-house solutions.</p><p>SF communities can help in a significant reduction in the amount of money that businesses must spend to construct positive brand stories online across a variety of different portals.</p><p><strong><u>Employee Empowerment</u></strong>It is astonishing to know but also a proven fact that 60% of businesses do not have a long-term strategy for managing their internal communications. However, communication is a necessity. When employees at a company are connected and regularly engage in effective forms of internal communication, the productivity of those individuals rises by 25%.</p><p>Organizations can improve their employees’ sense of community by establishing employee communities. Your workers will get to know one another better within the firm and strengthen communication more naturally if you provide a social platform for them to use.</p><p>It can be a practical approach to enhance communication and engagement among your teams to use Salesforce communities as a communication platform for your employees. Through open and public communication, data sharing, and more effective information distribution, it has the potential to bring down barriers and assist in the process of creating alignment among departments.</p><p>Your team members can instantly share their ideas, data, and insights in employee communities. They can assist in connecting others with crucial information that would be difficult to spread across a business via email alone correctly.</p><p>They will have a much simpler time locating specialists working for your company who can offer advice and speedily assist them in finding solutions to challenges. In addition, when these realizations are brought to the public’s attention, it will help other people in the future in finding solutions to the challenges that they are facing.</p><p><img src=\"/sites/default/files/inline-images/5-Powerful-Benefits-of-Salesforce-Communites.jpeg\" data-entity-uuid=\"d0d8d3d7-1083-436d-ad9d-1289726e0ab7\" data-entity-type=\"file\" alt=\"Employee Empowerment \" width=\"638\" height=\"359\"></p><p>&nbsp;</p><p><strong id=\"conclusion\">Concluding Remarks&nbsp;</strong></p><p>The Salesforce Community Cloud can help in the advancement of your business entity. With the help of these Communities, your clients will have a forum to engage with your company and other customers. They also can benefit from the opportunity of high-quality after-sales service.</p><p>Consider these Salesforce customer communities if you want to increase sales, improve customer satisfaction, boost customer engagement, boost employee connectedness, and have the ability to interact and collaborate with your customers, including the ability to gain data insights from those interactions.</p><p>You can develop a fully functional portal for your customers and thoroughly personalize the experience they have as online customers, regardless of the size of your company.</p><p>These solutions can be seamlessly integrated without noticeable disruption to your existing systems. Since there are many avenues for modification, you may make it as straightforward or as complicated as you choose.</p><p><strong>DivIHN SalesForce Solutions</strong></p><p>DivIHN Integration Inc. can help unleash the Salesforce Cloud’s power and associated development tools. It is the world’s most trusted multi-tenant cloud platform. We can help to design and develop business strategy-driven solutions that integrate Salesforce with enterprise applications. To know more, please write to <a href=\"mailto:kannan@divihn.com\">kannan@divihn.com.</a></p>','','full_html'),('featured_article',0,74,193,'en',0,'<p>Artificial Intelligence for All, Responsibly</p><p>As we look towards the turn of another year, it is a time of introspection for many organizations. Annual forecasting, budgeting, and planning efforts are likely in progress by now, often bringing increased stress and anxiety to the C-Suite and the managers that report to them. Everyone is asked to predict the future based on entirely insufficient information. No one knows what will happen, so there are usually no alternatives to good old-fashioned guessing. Sure, you can build a spreadsheet, do elaborate calculations, and ultimately convince yourself that your forecasts are spot-on. Still, overwhelming research shows human judgement is prone to error (bias and noise). So, how do you make the best guesses you can? What tools and technologies can help you guess better?</p><p>Enter Artificial Intelligence (AI). The availability of virtually unlimited and relatively inexpensive compute and storage capabilities in the cloud today, along with advances in both the capabilities and usability of AI software, offer unprecedented opportunities to ‘crunch the numbers in new and different ways. We are now well past the point where computers are more effective than people at many data-based tasks, including searching, extrapolating, interpolating, predicting, and even winning strategy and video games. In other words, computers have gotten much better at guessing and making judgements than we are!</p><p>In the not-too-distant past, designing, building, testing, and delivering working solutions based on artificial intelligence and machine learning (AI/ML) was complicated and expensive. Fortunately, state-of-the-art. AI/ML technology has been evolving rapidly over the last few years, and several major vendors now offer powerful tools and capabilities at price points that are reasonable for nearly all organizations. In fact, according to Deloitte’s State of AI in the Enterprise survey for the 2022 edition, 94% of the 2600+ business leaders surveyed agree that AI is critical to success over the next five years. A recent Accenture survey of over 1,600 C-suite executives and data-science leaders from the world’s largest organizations found that nearly 75% of companies have integrated AI into their business strategies and reworked their cloud plans to achieve AI success. While adoption does remain somewhat higher in the enterprise space, a recent report from McKinsey showed that 56% of all respondents report AI adoption in at least one function.</p><p>Microsoft is one of the leaders in data science and management and has invested heavily for years in expanding AI/ML capabilities across many of its products and platforms. The Microsoft Azure cloud offers various services and tools that make it relatively easy to create robust AI/ML solutions for many scenarios. Microsoft has taken the integration of these technologies with core products to a new level with the recent introduction of Syntex, which brings ‘Content AI’ into SharePoint. It enables productivity-boosting functionality, including automatic document recognition, classification, summarization, translation, automated content generation, automated document assembly, AI-powered search, and active dynamic security/compliance/resilience.</p><p>In addition to AI-based content processing, there are a lot of other potentially compelling scenarios for many types of organizations, regardless of size, industry, business type, etc. Some of the most common examples of successful AI/ML outcomes include the following:</p><ul><li><strong>General decision support</strong> – Predict likely effects of various options</li><li><strong>Interpreting unstructured content</strong> – Search, identification, organization, reuse</li><li><strong>Automated document classification</strong> – Assign content types, security levels, etc.</li><li><strong>Auditing, compliance, eDiscovery</strong> – Understand what you have, where it is, how it is used</li><li><strong>Resume analysis</strong> – Interpret and rate candidates based on machine learning</li><li><strong>Anomaly detection</strong> – Identify outliers, unexpected results, and process bottlenecks</li><li><strong>Customer churn reduction</strong> – Identify at-risk customers in time to take corrective action</li><li><strong>Support process optimization</strong> – Analyze support tickets, response/resolution times, issue types</li><li><strong>Language processing</strong> – Interpret and translate between languages, natural language queries</li><li><strong>Image recognition and classification</strong> – Identify and tag pictures and graphics</li><li><strong>Audio and video transcription</strong> – Turn sounds and images into text</li><li><strong>Content generation</strong> – Create content and media based on similar existing items, text-to-speech</li></ul><p>However, all the “magic” that AI might seem to promise has a critical caveat. Along with the exciting possibilities that AI/ML offers, it is essential not to lose sight of the potential risks that can arise if care is not taken in implementing solutions. Artificial Intelligence can deliver substantial benefits to organizations that successfully leverage its power. But, if executed without attention to ethical, legal, and other people-centric and societal considerations, AI could also cause significant or even calamitous damage to a company’s reputation and prospects.</p><p>To ensure maximum value while minimizing the corresponding risks, it is helpful to have a ‘frame of reference to assess AI technologies. In that spirit, Deloitte has developed a valuable paradigm for evaluating AI-based solutions. The six dimensions in the Trustworthy AI™ framework are:</p><ul><li><strong>Fair and impartial</strong> – Help participants understand how their data can be used and how AI systems make decisions. Algorithms, attributes, and correlations are open to inspection.</li><li><strong>Transparent and explainable</strong> – Assess whether AI systems include internal and external checks to help enable equitable application across all participants.</li><li><strong>Responsible and accountable</strong> – Put an organizational structure and policies in place that can help determine who is responsible for the output of AI system decisions.</li><li><strong>Robust and reliable</strong> – Confirm that AI systems can learn from humans and other systems and produce consistent and reliable results.</li><li><strong>Respectful of privacy</strong> – Respect data privacy and avoid using AI to leverage customer data beyond its intended and stated use. Allow customers to opt in and out of sharing their data.</li><li><strong>Safe and secure</strong> – Protect AI systems from potential risks (including cyber threats) that may cause physical and digital harm.</li></ul><p>Whether your business is a Fortune 500 firm or a small organization with limited resources, there are almost certainly one or more areas where Artificial Intelligence / Machine Learning solutions could significantly impact the bottom line. Of course, given some recent survey results, you can be sure that other organizations in your space are also exploring the big, beautiful, and slightly scary world of AI/ML. Don’t be too late for the party but be careful on your way there!</p><p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc.| <a href=\"mailto:kannan@divihn.com\">yoursuccess@divihn.com.</a></p><p><em>The creator of the document reserves all rights. Publication Date: November 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</em></p>','','full_html'),('featured_article',0,74,194,'en',0,'<p>Artificial Intelligence for All, Responsibly</p><p>As we look towards the turn of another year, it is a time of introspection for many organizations. Annual forecasting, budgeting, and planning efforts are likely in progress by now, often bringing increased stress and anxiety to the C-Suite and the managers that report to them. Everyone is asked to predict the future based on entirely insufficient information. No one knows what will happen, so there are usually no alternatives to good old-fashioned guessing. Sure, you can build a spreadsheet, do elaborate calculations, and ultimately convince yourself that your forecasts are spot-on. Still, overwhelming research shows human judgement is prone to error (bias and noise). So, how do you make the best guesses you can? What tools and technologies can help you guess better?</p><p>Enter Artificial Intelligence (AI). The availability of virtually unlimited and relatively inexpensive compute and storage capabilities in the cloud today, along with advances in both the capabilities and usability of AI software, offer unprecedented opportunities to ‘crunch the numbers in new and different ways. We are now well past the point where computers are more effective than people at many data-based tasks, including searching, extrapolating, interpolating, predicting, and even winning strategy and video games. In other words, computers have gotten much better at guessing and making judgements than we are!</p><p>In the not-too-distant past, designing, building, testing, and delivering working solutions based on artificial intelligence and machine learning (AI/ML) was complicated and expensive. Fortunately, state-of-the-art. AI/ML technology has been evolving rapidly over the last few years, and several major vendors now offer powerful tools and capabilities at price points that are reasonable for nearly all organizations. In fact, according to Deloitte’s State of AI in the Enterprise survey for the 2022 edition, 94% of the 2600+ business leaders surveyed agree that AI is critical to success over the next five years. A recent Accenture survey of over 1,600 C-suite executives and data-science leaders from the world’s largest organizations found that nearly 75% of companies have integrated AI into their business strategies and reworked their cloud plans to achieve AI success. While adoption does remain somewhat higher in the enterprise space, a recent report from McKinsey showed that 56% of all respondents report AI adoption in at least one function.</p><p>Microsoft is one of the leaders in data science and management and has invested heavily for years in expanding AI/ML capabilities across many of its products and platforms. The Microsoft Azure cloud offers various services and tools that make it relatively easy to create robust AI/ML solutions for many scenarios. Microsoft has taken the integration of these technologies with core products to a new level with the recent introduction of Syntex, which brings ‘Content AI’ into SharePoint. It enables productivity-boosting functionality, including automatic document recognition, classification, summarization, translation, automated content generation, automated document assembly, AI-powered search, and active dynamic security/compliance/resilience.</p><p>In addition to AI-based content processing, there are a lot of other potentially compelling scenarios for many types of organizations, regardless of size, industry, business type, etc. Some of the most common examples of successful AI/ML outcomes include the following:</p><ul><li><strong>General decision support</strong> – Predict likely effects of various options</li><li><strong>Interpreting unstructured content</strong> – Search, identification, organization, reuse</li><li><strong>Automated document classification</strong> – Assign content types, security levels, etc.</li><li><strong>Auditing, compliance, eDiscovery</strong> – Understand what you have, where it is, how it is used</li><li><strong>Resume analysis</strong> – Interpret and rate candidates based on machine learning</li><li><strong>Anomaly detection</strong> – Identify outliers, unexpected results, and process bottlenecks</li><li><strong>Customer churn reduction</strong> – Identify at-risk customers in time to take corrective action</li><li><strong>Support process optimization</strong> – Analyze support tickets, response/resolution times, issue types</li><li><strong>Language processing</strong> – Interpret and translate between languages, natural language queries</li><li><strong>Image recognition and classification</strong> – Identify and tag pictures and graphics</li><li><strong>Audio and video transcription</strong> – Turn sounds and images into text</li><li><strong>Content generation</strong> – Create content and media based on similar existing items, text-to-speech</li></ul><p>However, all the “magic” that AI might seem to promise has a critical caveat. Along with the exciting possibilities that AI/ML offers, it is essential not to lose sight of the potential risks that can arise if care is not taken in implementing solutions. Artificial Intelligence can deliver substantial benefits to organizations that successfully leverage its power. But, if executed without attention to ethical, legal, and other people-centric and societal considerations, AI could also cause significant or even calamitous damage to a company’s reputation and prospects.</p><p>To ensure maximum value while minimizing the corresponding risks, it is helpful to have a ‘frame of reference to assess AI technologies. In that spirit, Deloitte has developed a valuable paradigm for evaluating AI-based solutions. The six dimensions in the Trustworthy AI™ framework are:</p><ul><li><strong>Fair and impartial</strong> – Help participants understand how their data can be used and how AI systems make decisions. Algorithms, attributes, and correlations are open to inspection.</li><li><strong>Transparent and explainable</strong> – Assess whether AI systems include internal and external checks to help enable equitable application across all participants.</li><li><strong>Responsible and accountable</strong> – Put an organizational structure and policies in place that can help determine who is responsible for the output of AI system decisions.</li><li><strong>Robust and reliable</strong> – Confirm that AI systems can learn from humans and other systems and produce consistent and reliable results.</li><li><strong>Respectful of privacy</strong> – Respect data privacy and avoid using AI to leverage customer data beyond its intended and stated use. Allow customers to opt in and out of sharing their data.</li><li><strong>Safe and secure</strong> – Protect AI systems from potential risks (including cyber threats) that may cause physical and digital harm.</li></ul><p>Whether your business is a Fortune 500 firm or a small organization with limited resources, there are almost certainly one or more areas where Artificial Intelligence / Machine Learning solutions could significantly impact the bottom line. Of course, given some recent survey results, you can be sure that other organizations in your space are also exploring the big, beautiful, and slightly scary world of AI/ML. Don’t be too late for the party but be careful on your way there!</p><p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc.| <a href=\"mailto:kannan@divihn.com\">yoursuccess@divihn.com.</a></p><p><em>The creator of the document reserves all rights. Publication Date: November 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</em></p>','','full_html'),('featured_article',0,74,195,'en',0,'<p>Artificial Intelligence for All, Responsibly</p><p>As we look towards the turn of another year, it is a time of introspection for many organizations. Annual forecasting, budgeting, and planning efforts are likely in progress by now, often bringing increased stress and anxiety to the C-Suite and the managers that report to them. Everyone is asked to predict the future based on entirely insufficient information. No one knows what will happen, so there are usually no alternatives to good old-fashioned guessing. Sure, you can build a spreadsheet, do elaborate calculations, and ultimately convince yourself that your forecasts are spot-on. Still, overwhelming research shows human judgement is prone to error (bias and noise). So, how do you make the best guesses you can? What tools and technologies can help you guess better?</p><p>Enter Artificial Intelligence (AI). The availability of virtually unlimited and relatively inexpensive compute and storage capabilities in the cloud today, along with advances in both the capabilities and usability of AI software, offer unprecedented opportunities to ‘crunch the numbers in new and different ways. We are now well past the point where computers are more effective than people at many data-based tasks, including searching, extrapolating, interpolating, predicting, and even winning strategy and video games. In other words, computers have gotten much better at guessing and making judgements than we are!</p><p>In the not-too-distant past, designing, building, testing, and delivering working solutions based on artificial intelligence and machine learning (AI/ML) was complicated and expensive. Fortunately, state-of-the-art. AI/ML technology has been evolving rapidly over the last few years, and several major vendors now offer powerful tools and capabilities at price points that are reasonable for nearly all organizations. In fact, according to Deloitte’s State of AI in the Enterprise survey for the 2022 edition, 94% of the 2600+ business leaders surveyed agree that AI is critical to success over the next five years. A recent Accenture survey of over 1,600 C-suite executives and data-science leaders from the world’s largest organizations found that nearly 75% of companies have integrated AI into their business strategies and reworked their cloud plans to achieve AI success. While adoption does remain somewhat higher in the enterprise space, a recent report from McKinsey showed that 56% of all respondents report AI adoption in at least one function.</p><p>Microsoft is one of the leaders in data science and management and has invested heavily for years in expanding AI/ML capabilities across many of its products and platforms. The Microsoft Azure cloud offers various services and tools that make it relatively easy to create robust AI/ML solutions for many scenarios. Microsoft has taken the integration of these technologies with core products to a new level with the recent introduction of Syntex, which brings ‘Content AI’ into SharePoint. It enables productivity-boosting functionality, including automatic document recognition, classification, summarization, translation, automated content generation, automated document assembly, AI-powered search, and active dynamic security/compliance/resilience.</p><p>In addition to AI-based content processing, there are a lot of other potentially compelling scenarios for many types of organizations, regardless of size, industry, business type, etc. Some of the most common examples of successful AI/ML outcomes include the following:</p><ul><li><strong>General decision support</strong> – Predict likely effects of various options</li><li><strong>Interpreting unstructured content</strong> – Search, identification, organization, reuse</li><li><strong>Automated document classification</strong> – Assign content types, security levels, etc.</li><li><strong>Auditing, compliance, eDiscovery</strong> – Understand what you have, where it is, how it is used</li><li><strong>Resume analysis</strong> – Interpret and rate candidates based on machine learning</li><li><strong>Anomaly detection</strong> – Identify outliers, unexpected results, and process bottlenecks</li><li><strong>Customer churn reduction</strong> – Identify at-risk customers in time to take corrective action</li><li><strong>Support process optimization</strong> – Analyze support tickets, response/resolution times, issue types</li><li><strong>Language processing</strong> – Interpret and translate between languages, natural language queries</li><li><strong>Image recognition and classification</strong> – Identify and tag pictures and graphics</li><li><strong>Audio and video transcription</strong> – Turn sounds and images into text</li><li><strong>Content generation</strong> – Create content and media based on similar existing items, text-to-speech</li></ul><p>However, all the “magic” that AI might seem to promise has a critical caveat. Along with the exciting possibilities that AI/ML offers, it is essential not to lose sight of the potential risks that can arise if care is not taken in implementing solutions. Artificial Intelligence can deliver substantial benefits to organizations that successfully leverage its power. But, if executed without attention to ethical, legal, and other people-centric and societal considerations, AI could also cause significant or even calamitous damage to a company’s reputation and prospects.</p><p>To ensure maximum value while minimizing the corresponding risks, it is helpful to have a ‘frame of reference to assess AI technologies. In that spirit, Deloitte has developed a valuable paradigm for evaluating AI-based solutions. The six dimensions in the Trustworthy AI™ framework are:</p><ul><li><strong>Fair and impartial</strong> – Help participants understand how their data can be used and how AI systems make decisions. Algorithms, attributes, and correlations are open to inspection.</li><li><strong>Transparent and explainable</strong> – Assess whether AI systems include internal and external checks to help enable equitable application across all participants.</li><li><strong>Responsible and accountable</strong> – Put an organizational structure and policies in place that can help determine who is responsible for the output of AI system decisions.</li><li><strong>Robust and reliable</strong> – Confirm that AI systems can learn from humans and other systems and produce consistent and reliable results.</li><li><strong>Respectful of privacy</strong> – Respect data privacy and avoid using AI to leverage customer data beyond its intended and stated use. Allow customers to opt in and out of sharing their data.</li><li><strong>Safe and secure</strong> – Protect AI systems from potential risks (including cyber threats) that may cause physical and digital harm.</li></ul><p>Whether your business is a Fortune 500 firm or a small organization with limited resources, there are almost certainly one or more areas where Artificial Intelligence / Machine Learning solutions could significantly impact the bottom line. Of course, given some recent survey results, you can be sure that other organizations in your space are also exploring the big, beautiful, and slightly scary world of AI/ML. Don’t be too late for the party but be careful on your way there!</p><p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc.| <a href=\"mailto:kannan@divihn.com\">yoursuccess@divihn.com.</a></p><p><em>The creator of the document reserves all rights. Publication Date: November 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</em></p>','','full_html'),('featured_article',0,74,196,'en',0,'<p>Artificial Intelligence for All, Responsibly</p><p>As we look towards the turn of another year, it is a time of introspection for many organizations. Annual forecasting, budgeting, and planning efforts are likely in progress by now, often bringing increased stress and anxiety to the C-Suite and the managers that report to them. Everyone is asked to predict the future based on entirely insufficient information. No one knows what will happen, so there are usually no alternatives to good old-fashioned guessing. Sure, you can build a spreadsheet, do elaborate calculations, and ultimately convince yourself that your forecasts are spot-on. Still, overwhelming research shows human judgement is prone to error (bias and noise). So, how do you make the best guesses you can? What tools and technologies can help you guess better?</p><p>Enter Artificial Intelligence (AI). The availability of virtually unlimited and relatively inexpensive compute and storage capabilities in the cloud today, along with advances in both the capabilities and usability of AI software, offer unprecedented opportunities to ‘crunch the numbers in new and different ways. We are now well past the point where computers are more effective than people at many data-based tasks, including searching, extrapolating, interpolating, predicting, and even winning strategy and video games. In other words, computers have gotten much better at guessing and making judgements than we are!</p><p>In the not-too-distant past, designing, building, testing, and delivering working solutions based on artificial intelligence and machine learning (AI/ML) was complicated and expensive. Fortunately, state-of-the-art. AI/ML technology has been evolving rapidly over the last few years, and several major vendors now offer powerful tools and capabilities at price points that are reasonable for nearly all organizations. In fact, according to Deloitte’s State of AI in the Enterprise survey for the 2022 edition, 94% of the 2600+ business leaders surveyed agree that AI is critical to success over the next five years. A recent Accenture survey of over 1,600 C-suite executives and data-science leaders from the world’s largest organizations found that nearly 75% of companies have integrated AI into their business strategies and reworked their cloud plans to achieve AI success. While adoption does remain somewhat higher in the enterprise space, a recent report from McKinsey showed that 56% of all respondents report AI adoption in at least one function.</p><p>Microsoft is one of the leaders in data science and management and has invested heavily for years in expanding AI/ML capabilities across many of its products and platforms. The Microsoft Azure cloud offers various services and tools that make it relatively easy to create robust AI/ML solutions for many scenarios. Microsoft has taken the integration of these technologies with core products to a new level with the recent introduction of Syntex, which brings ‘Content AI’ into SharePoint. It enables productivity-boosting functionality, including automatic document recognition, classification, summarization, translation, automated content generation, automated document assembly, AI-powered search, and active dynamic security/compliance/resilience.</p><p>In addition to AI-based content processing, there are a lot of other potentially compelling scenarios for many types of organizations, regardless of size, industry, business type, etc. Some of the most common examples of successful AI/ML outcomes include the following:</p><ul><li><strong>General decision support</strong> – Predict likely effects of various options</li><li><strong>Interpreting unstructured content</strong> – Search, identification, organization, reuse</li><li><strong>Automated document classification</strong> – Assign content types, security levels, etc.</li><li><strong>Auditing, compliance, eDiscovery</strong> – Understand what you have, where it is, how it is used</li><li><strong>Resume analysis</strong> – Interpret and rate candidates based on machine learning</li><li><strong>Anomaly detection</strong> – Identify outliers, unexpected results, and process bottlenecks</li><li><strong>Customer churn reduction</strong> – Identify at-risk customers in time to take corrective action</li><li><strong>Support process optimization</strong> – Analyze support tickets, response/resolution times, issue types</li><li><strong>Language processing</strong> – Interpret and translate between languages, natural language queries</li><li><strong>Image recognition and classification</strong> – Identify and tag pictures and graphics</li><li><strong>Audio and video transcription</strong> – Turn sounds and images into text</li><li><strong>Content generation</strong> – Create content and media based on similar existing items, text-to-speech</li></ul><p>However, all the “magic” that AI might seem to promise has a critical caveat. Along with the exciting possibilities that AI/ML offers, it is essential not to lose sight of the potential risks that can arise if care is not taken in implementing solutions. Artificial Intelligence can deliver substantial benefits to organizations that successfully leverage its power. But, if executed without attention to ethical, legal, and other people-centric and societal considerations, AI could also cause significant or even calamitous damage to a company’s reputation and prospects.</p><p>To ensure maximum value while minimizing the corresponding risks, it is helpful to have a ‘frame of reference to assess AI technologies. In that spirit, Deloitte has developed a valuable paradigm for evaluating AI-based solutions. The six dimensions in the Trustworthy AI™ framework are:</p><ul><li><strong>Fair and impartial</strong> – Help participants understand how their data can be used and how AI systems make decisions. Algorithms, attributes, and correlations are open to inspection.</li><li><strong>Transparent and explainable</strong> – Assess whether AI systems include internal and external checks to help enable equitable application across all participants.</li><li><strong>Responsible and accountable</strong> – Put an organizational structure and policies in place that can help determine who is responsible for the output of AI system decisions.</li><li><strong>Robust and reliable</strong> – Confirm that AI systems can learn from humans and other systems and produce consistent and reliable results.</li><li><strong>Respectful of privacy</strong> – Respect data privacy and avoid using AI to leverage customer data beyond its intended and stated use. Allow customers to opt in and out of sharing their data.</li><li><strong>Safe and secure</strong> – Protect AI systems from potential risks (including cyber threats) that may cause physical and digital harm.</li></ul><p>Whether your business is a Fortune 500 firm or a small organization with limited resources, there are almost certainly one or more areas where Artificial Intelligence / Machine Learning solutions could significantly impact the bottom line. Of course, given some recent survey results, you can be sure that other organizations in your space are also exploring the big, beautiful, and slightly scary world of AI/ML. Don’t be too late for the party but be careful on your way there!</p><p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc.| <a href=\"mailto:kannan@divihn.com\">yoursuccess@divihn.com.</a></p><p><em>The creator of the document reserves all rights. Publication Date: November 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</em></p>','','full_html'),('featured_article',0,74,197,'en',0,'<p>Artificial Intelligence for All, Responsibly</p><p>As we look towards the turn of another year, it is a time of introspection for many organizations. Annual forecasting, budgeting, and planning efforts are likely in progress by now, often bringing increased stress and anxiety to the C-Suite and the managers that report to them. Everyone is asked to predict the future based on entirely insufficient information. No one knows what will happen, so there are usually no alternatives to good old-fashioned guessing. Sure, you can build a spreadsheet, do elaborate calculations, and ultimately convince yourself that your forecasts are spot-on. Still, overwhelming research shows human judgement is prone to error (bias and noise). So, how do you make the best guesses you can? What tools and technologies can help you guess better?</p><p>Enter Artificial Intelligence (AI). The availability of virtually unlimited and relatively inexpensive compute and storage capabilities in the cloud today, along with advances in both the capabilities and usability of AI software, offer unprecedented opportunities to ‘crunch the numbers in new and different ways. We are now well past the point where computers are more effective than people at many data-based tasks, including searching, extrapolating, interpolating, predicting, and even winning strategy and video games. In other words, computers have gotten much better at guessing and making judgements than we are!</p><p>In the not-too-distant past, designing, building, testing, and delivering working solutions based on artificial intelligence and machine learning (AI/ML) was complicated and expensive. Fortunately, state-of-the-art. AI/ML technology has been evolving rapidly over the last few years, and several major vendors now offer powerful tools and capabilities at price points that are reasonable for nearly all organizations. In fact, according to Deloitte’s State of AI in the Enterprise survey for the 2022 edition, 94% of the 2600+ business leaders surveyed agree that AI is critical to success over the next five years. A recent Accenture survey of over 1,600 C-suite executives and data-science leaders from the world’s largest organizations found that nearly 75% of companies have integrated AI into their business strategies and reworked their cloud plans to achieve AI success. While adoption does remain somewhat higher in the enterprise space, a recent report from McKinsey showed that 56% of all respondents report AI adoption in at least one function.</p><p>Microsoft is one of the leaders in data science and management and has invested heavily for years in expanding AI/ML capabilities across many of its products and platforms. The Microsoft Azure cloud offers various services and tools that make it relatively easy to create robust AI/ML solutions for many scenarios. Microsoft has taken the integration of these technologies with core products to a new level with the recent introduction of Syntex, which brings ‘Content AI’ into SharePoint. It enables productivity-boosting functionality, including automatic document recognition, classification, summarization, translation, automated content generation, automated document assembly, AI-powered search, and active dynamic security/compliance/resilience.</p><p>In addition to AI-based content processing, there are a lot of other potentially compelling scenarios for many types of organizations, regardless of size, industry, business type, etc. Some of the most common examples of successful AI/ML outcomes include the following:</p><ul><li><strong>General decision support</strong> – Predict likely effects of various options</li><li><strong>Interpreting unstructured content</strong> – Search, identification, organization, reuse</li><li><strong>Automated document classification</strong> – Assign content types, security levels, etc.</li><li><strong>Auditing, compliance, eDiscovery</strong> – Understand what you have, where it is, how it is used</li><li><strong>Resume analysis</strong> – Interpret and rate candidates based on machine learning</li><li><strong>Anomaly detection</strong> – Identify outliers, unexpected results, and process bottlenecks</li><li><strong>Customer churn reduction</strong> – Identify at-risk customers in time to take corrective action</li><li><strong>Support process optimization</strong> – Analyze support tickets, response/resolution times, issue types</li><li><strong>Language processing</strong> – Interpret and translate between languages, natural language queries</li><li><strong>Image recognition and classification</strong> – Identify and tag pictures and graphics</li><li><strong>Audio and video transcription</strong> – Turn sounds and images into text</li><li><strong>Content generation</strong> – Create content and media based on similar existing items, text-to-speech</li></ul><p>However, all the “magic” that AI might seem to promise has a critical caveat. Along with the exciting possibilities that AI/ML offers, it is essential not to lose sight of the potential risks that can arise if care is not taken in implementing solutions. Artificial Intelligence can deliver substantial benefits to organizations that successfully leverage its power. But, if executed without attention to ethical, legal, and other people-centric and societal considerations, AI could also cause significant or even calamitous damage to a company’s reputation and prospects.</p><p>To ensure maximum value while minimizing the corresponding risks, it is helpful to have a ‘frame of reference to assess AI technologies. In that spirit, Deloitte has developed a valuable paradigm for evaluating AI-based solutions. The six dimensions in the Trustworthy AI™ framework are:</p><ul><li><strong>Fair and impartial</strong> – Help participants understand how their data can be used and how AI systems make decisions. Algorithms, attributes, and correlations are open to inspection.</li><li><strong>Transparent and explainable</strong> – Assess whether AI systems include internal and external checks to help enable equitable application across all participants.</li><li><strong>Responsible and accountable</strong> – Put an organizational structure and policies in place that can help determine who is responsible for the output of AI system decisions.</li><li><strong>Robust and reliable</strong> – Confirm that AI systems can learn from humans and other systems and produce consistent and reliable results.</li><li><strong>Respectful of privacy</strong> – Respect data privacy and avoid using AI to leverage customer data beyond its intended and stated use. Allow customers to opt in and out of sharing their data.</li><li><strong>Safe and secure</strong> – Protect AI systems from potential risks (including cyber threats) that may cause physical and digital harm.</li></ul><p>Whether your business is a Fortune 500 firm or a small organization with limited resources, there are almost certainly one or more areas where Artificial Intelligence / Machine Learning solutions could significantly impact the bottom line. Of course, given some recent survey results, you can be sure that other organizations in your space are also exploring the big, beautiful, and slightly scary world of AI/ML. Don’t be too late for the party but be careful on your way there!</p><p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc.| <a href=\"mailto:kannan@divihn.com\">yoursuccess@divihn.com.</a></p><p><em>The creator of the document reserves all rights. Publication Date: November 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</em></p>','','full_html'),('featured_article',0,74,198,'en',0,'<p>Artificial Intelligence for All, Responsibly</p><p>As we look towards the turn of another year, it is a time of introspection for many organizations. Annual forecasting, budgeting, and planning efforts are likely in progress by now, often bringing increased stress and anxiety to the C-Suite and the managers that report to them. Everyone is asked to predict the future based on entirely insufficient information. No one knows what will happen, so there are usually no alternatives to good old-fashioned guessing. Sure, you can build a spreadsheet, do elaborate calculations, and ultimately convince yourself that your forecasts are spot-on. Still, overwhelming research shows human judgement is prone to error (bias and noise). So, how do you make the best guesses you can? What tools and technologies can help you guess better?</p><p>Enter Artificial Intelligence (AI). The availability of virtually unlimited and relatively inexpensive compute and storage capabilities in the cloud today, along with advances in both the capabilities and usability of AI software, offer unprecedented opportunities to ‘crunch the numbers in new and different ways. We are now well past the point where computers are more effective than people at many data-based tasks, including searching, extrapolating, interpolating, predicting, and even winning strategy and video games. In other words, computers have gotten much better at guessing and making judgements than we are!</p><p>In the not-too-distant past, designing, building, testing, and delivering working solutions based on artificial intelligence and machine learning (AI/ML) was complicated and expensive. Fortunately, state-of-the-art. AI/ML technology has been evolving rapidly over the last few years, and several major vendors now offer powerful tools and capabilities at price points that are reasonable for nearly all organizations. In fact, according to Deloitte’s State of AI in the Enterprise survey for the 2022 edition, 94% of the 2600+ business leaders surveyed agree that AI is critical to success over the next five years. A recent Accenture survey of over 1,600 C-suite executives and data-science leaders from the world’s largest organizations found that nearly 75% of companies have integrated AI into their business strategies and reworked their cloud plans to achieve AI success. While adoption does remain somewhat higher in the enterprise space, a recent report from McKinsey showed that 56% of all respondents report AI adoption in at least one function.</p><p>Microsoft is one of the leaders in data science and management and has invested heavily for years in expanding AI/ML capabilities across many of its products and platforms. The Microsoft Azure cloud offers various services and tools that make it relatively easy to create robust AI/ML solutions for many scenarios. Microsoft has taken the integration of these technologies with core products to a new level with the recent introduction of Syntex, which brings ‘Content AI’ into SharePoint. It enables productivity-boosting functionality, including automatic document recognition, classification, summarization, translation, automated content generation, automated document assembly, AI-powered search, and active dynamic security/compliance/resilience.</p><p>In addition to AI-based content processing, there are a lot of other potentially compelling scenarios for many types of organizations, regardless of size, industry, business type, etc. Some of the most common examples of successful AI/ML outcomes include the following:</p><ul><li><strong>General decision support</strong> – Predict likely effects of various options</li><li><strong>Interpreting unstructured content</strong> – Search, identification, organization, reuse</li><li><strong>Automated document classification</strong> – Assign content types, security levels, etc.</li><li><strong>Auditing, compliance, eDiscovery</strong> – Understand what you have, where it is, how it is used</li><li><strong>Resume analysis</strong> – Interpret and rate candidates based on machine learning</li><li><strong>Anomaly detection</strong> – Identify outliers, unexpected results, and process bottlenecks</li><li><strong>Customer churn reduction</strong> – Identify at-risk customers in time to take corrective action</li><li><strong>Support process optimization</strong> – Analyze support tickets, response/resolution times, issue types</li><li><strong>Language processing</strong> – Interpret and translate between languages, natural language queries</li><li><strong>Image recognition and classification</strong> – Identify and tag pictures and graphics</li><li><strong>Audio and video transcription</strong> – Turn sounds and images into text</li><li><strong>Content generation</strong> – Create content and media based on similar existing items, text-to-speech</li></ul><p>However, all the “magic” that AI might seem to promise has a critical caveat. Along with the exciting possibilities that AI/ML offers, it is essential not to lose sight of the potential risks that can arise if care is not taken in implementing solutions. Artificial Intelligence can deliver substantial benefits to organizations that successfully leverage its power. But, if executed without attention to ethical, legal, and other people-centric and societal considerations, AI could also cause significant or even calamitous damage to a company’s reputation and prospects.</p><p>To ensure maximum value while minimizing the corresponding risks, it is helpful to have a ‘frame of reference to assess AI technologies. In that spirit, Deloitte has developed a valuable paradigm for evaluating AI-based solutions. The six dimensions in the Trustworthy AI™ framework are:</p><ul><li><strong>Fair and impartial</strong> – Help participants understand how their data can be used and how AI systems make decisions. Algorithms, attributes, and correlations are open to inspection.</li><li><strong>Transparent and explainable</strong> – Assess whether AI systems include internal and external checks to help enable equitable application across all participants.</li><li><strong>Responsible and accountable</strong> – Put an organizational structure and policies in place that can help determine who is responsible for the output of AI system decisions.</li><li><strong>Robust and reliable</strong> – Confirm that AI systems can learn from humans and other systems and produce consistent and reliable results.</li><li><strong>Respectful of privacy</strong> – Respect data privacy and avoid using AI to leverage customer data beyond its intended and stated use. Allow customers to opt in and out of sharing their data.</li><li><strong>Safe and secure</strong> – Protect AI systems from potential risks (including cyber threats) that may cause physical and digital harm.</li></ul><p>Whether your business is a Fortune 500 firm or a small organization with limited resources, there are almost certainly one or more areas where Artificial Intelligence / Machine Learning solutions could significantly impact the bottom line. Of course, given some recent survey results, you can be sure that other organizations in your space are also exploring the big, beautiful, and slightly scary world of AI/ML. Don’t be too late for the party but be careful on your way there!</p><p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc.| <a href=\"mailto:kannan@divihn.com\">yoursuccess@divihn.com.</a></p><p><em>The creator of the document reserves all rights. Publication Date: November 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</em></p>','','full_html'),('featured_article',0,74,205,'en',0,'<p>Artificial Intelligence for All, Responsibly</p><p>As we look towards the turn of another year, it is a time of introspection for many organizations. Annual forecasting, budgeting, and planning efforts are likely in progress by now, often bringing increased stress and anxiety to the C-Suite and the managers that report to them. Everyone is asked to predict the future based on entirely insufficient information. No one knows what will happen, so there are usually no alternatives to good old-fashioned guessing. Sure, you can build a spreadsheet, do elaborate calculations, and ultimately convince yourself that your forecasts are spot-on. Still, overwhelming research shows human judgement is prone to error (bias and noise). So, how do you make the best guesses you can? What tools and technologies can help you guess better?</p><p>Enter Artificial Intelligence (AI). The availability of virtually unlimited and relatively inexpensive compute and storage capabilities in the cloud today, along with advances in both the capabilities and usability of AI software, offer unprecedented opportunities to ‘crunch the numbers in new and different ways. We are now well past the point where computers are more effective than people at many data-based tasks, including searching, extrapolating, interpolating, predicting, and even winning strategy and video games. In other words, computers have gotten much better at guessing and making judgements than we are!</p><p>In the not-too-distant past, designing, building, testing, and delivering working solutions based on artificial intelligence and machine learning (AI/ML) was complicated and expensive. Fortunately, state-of-the-art. AI/ML technology has been evolving rapidly over the last few years, and several major vendors now offer powerful tools and capabilities at price points that are reasonable for nearly all organizations. In fact, according to Deloitte’s State of AI in the Enterprise survey for the 2022 edition, 94% of the 2600+ business leaders surveyed agree that AI is critical to success over the next five years. A recent Accenture survey of over 1,600 C-suite executives and data-science leaders from the world’s largest organizations found that nearly 75% of companies have integrated AI into their business strategies and reworked their cloud plans to achieve AI success. While adoption does remain somewhat higher in the enterprise space, a recent report from McKinsey showed that 56% of all respondents report AI adoption in at least one function.</p><p>Microsoft is one of the leaders in data science and management and has invested heavily for years in expanding AI/ML capabilities across many of its products and platforms. The Microsoft Azure cloud offers various services and tools that make it relatively easy to create robust AI/ML solutions for many scenarios. Microsoft has taken the integration of these technologies with core products to a new level with the recent introduction of Syntex, which brings ‘Content AI’ into SharePoint. It enables productivity-boosting functionality, including automatic document recognition, classification, summarization, translation, automated content generation, automated document assembly, AI-powered search, and active dynamic security/compliance/resilience.</p><p>In addition to AI-based content processing, there are a lot of other potentially compelling scenarios for many types of organizations, regardless of size, industry, business type, etc. Some of the most common examples of successful AI/ML outcomes include the following:</p><ul><li><strong>General decision support</strong> – Predict likely effects of various options</li><li><strong>Interpreting unstructured content</strong> – Search, identification, organization, reuse</li><li><strong>Automated document classification</strong> – Assign content types, security levels, etc.</li><li><strong>Auditing, compliance, eDiscovery</strong> – Understand what you have, where it is, how it is used</li><li><strong>Resume analysis</strong> – Interpret and rate candidates based on machine learning</li><li><strong>Anomaly detection</strong> – Identify outliers, unexpected results, and process bottlenecks</li><li><strong>Customer churn reduction</strong> – Identify at-risk customers in time to take corrective action</li><li><strong>Support process optimization</strong> – Analyze support tickets, response/resolution times, issue types</li><li><strong>Language processing</strong> – Interpret and translate between languages, natural language queries</li><li><strong>Image recognition and classification</strong> – Identify and tag pictures and graphics</li><li><strong>Audio and video transcription</strong> – Turn sounds and images into text</li><li><strong>Content generation</strong> – Create content and media based on similar existing items, text-to-speech</li></ul><p>However, all the “magic” that AI might seem to promise has a critical caveat. Along with the exciting possibilities that AI/ML offers, it is essential not to lose sight of the potential risks that can arise if care is not taken in implementing solutions. Artificial Intelligence can deliver substantial benefits to organizations that successfully leverage its power. But, if executed without attention to ethical, legal, and other people-centric and societal considerations, AI could also cause significant or even calamitous damage to a company’s reputation and prospects.</p><p>To ensure maximum value while minimizing the corresponding risks, it is helpful to have a ‘frame of reference to assess AI technologies. In that spirit, Deloitte has developed a valuable paradigm for evaluating AI-based solutions. The six dimensions in the Trustworthy AI™ framework are:</p><ul><li><strong>Fair and impartial</strong> – Help participants understand how their data can be used and how AI systems make decisions. Algorithms, attributes, and correlations are open to inspection.</li><li><strong>Transparent and explainable</strong> – Assess whether AI systems include internal and external checks to help enable equitable application across all participants.</li><li><strong>Responsible and accountable</strong> – Put an organizational structure and policies in place that can help determine who is responsible for the output of AI system decisions.</li><li><strong>Robust and reliable</strong> – Confirm that AI systems can learn from humans and other systems and produce consistent and reliable results.</li><li><strong>Respectful of privacy</strong> – Respect data privacy and avoid using AI to leverage customer data beyond its intended and stated use. Allow customers to opt in and out of sharing their data.</li><li><strong>Safe and secure</strong> – Protect AI systems from potential risks (including cyber threats) that may cause physical and digital harm.</li></ul><p>Whether your business is a Fortune 500 firm or a small organization with limited resources, there are almost certainly one or more areas where Artificial Intelligence / Machine Learning solutions could significantly impact the bottom line. Of course, given some recent survey results, you can be sure that other organizations in your space are also exploring the big, beautiful, and slightly scary world of AI/ML. Don’t be too late for the party but be careful on your way there!</p><p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc.| <a href=\"mailto:kannan@divihn.com\">yoursuccess@divihn.com.</a></p><p><em>The creator of the document reserves all rights. Publication Date: November 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</em></p>','','full_html'),('featured_article',0,74,253,'en',0,'<p>Artificial Intelligence for All, Responsibly</p><p>As we look towards the turn of another year, it is a time of introspection for many organizations. Annual forecasting, budgeting, and planning efforts are likely in progress by now, often bringing increased stress and anxiety to the C-Suite and the managers that report to them. Everyone is asked to predict the future based on entirely insufficient information. No one knows what will happen, so there are usually no alternatives to good old-fashioned guessing. Sure, you can build a spreadsheet, do elaborate calculations, and ultimately convince yourself that your forecasts are spot-on. Still, overwhelming research shows human judgement is prone to error (bias and noise). So, how do you make the best guesses you can? What tools and technologies can help you guess better?</p><p>Enter Artificial Intelligence (AI). The availability of virtually unlimited and relatively inexpensive compute and storage capabilities in the cloud today, along with advances in both the capabilities and usability of AI software, offer unprecedented opportunities to ‘crunch the numbers in new and different ways. We are now well past the point where computers are more effective than people at many data-based tasks, including searching, extrapolating, interpolating, predicting, and even winning strategy and video games. In other words, computers have gotten much better at guessing and making judgements than we are!</p><p>In the not-too-distant past, designing, building, testing, and delivering working solutions based on artificial intelligence and machine learning (AI/ML) was complicated and expensive. Fortunately, state-of-the-art. AI/ML technology has been evolving rapidly over the last few years, and several major vendors now offer powerful tools and capabilities at price points that are reasonable for nearly all organizations. In fact, according to Deloitte’s State of AI in the Enterprise survey for the 2022 edition, 94% of the 2600+ business leaders surveyed agree that AI is critical to success over the next five years. A recent Accenture survey of over 1,600 C-suite executives and data-science leaders from the world’s largest organizations found that nearly 75% of companies have integrated AI into their business strategies and reworked their cloud plans to achieve AI success. While adoption does remain somewhat higher in the enterprise space, a recent report from McKinsey showed that 56% of all respondents report AI adoption in at least one function.</p><p>Microsoft is one of the leaders in data science and management and has invested heavily for years in expanding AI/ML capabilities across many of its products and platforms. The Microsoft Azure cloud offers various services and tools that make it relatively easy to create robust AI/ML solutions for many scenarios. Microsoft has taken the integration of these technologies with core products to a new level with the recent introduction of Syntex, which brings ‘Content AI’ into SharePoint. It enables productivity-boosting functionality, including automatic document recognition, classification, summarization, translation, automated content generation, automated document assembly, AI-powered search, and active dynamic security/compliance/resilience.</p><p>In addition to AI-based content processing, there are a lot of other potentially compelling scenarios for many types of organizations, regardless of size, industry, business type, etc. Some of the most common examples of successful AI/ML outcomes include the following:</p><ul><li><strong>General decision support</strong> – Predict likely effects of various options</li><li><strong>Interpreting unstructured content</strong> – Search, identification, organization, reuse</li><li><strong>Automated document classification</strong> – Assign content types, security levels, etc.</li><li><strong>Auditing, compliance, eDiscovery</strong> – Understand what you have, where it is, how it is used</li><li><strong>Resume analysis</strong> – Interpret and rate candidates based on machine learning</li><li><strong>Anomaly detection</strong> – Identify outliers, unexpected results, and process bottlenecks</li><li><strong>Customer churn reduction</strong> – Identify at-risk customers in time to take corrective action</li><li><strong>Support process optimization</strong> – Analyze support tickets, response/resolution times, issue types</li><li><strong>Language processing</strong> – Interpret and translate between languages, natural language queries</li><li><strong>Image recognition and classification</strong> – Identify and tag pictures and graphics</li><li><strong>Audio and video transcription</strong> – Turn sounds and images into text</li><li><strong>Content generation</strong> – Create content and media based on similar existing items, text-to-speech</li></ul><p>However, all the “magic” that AI might seem to promise has a critical caveat. Along with the exciting possibilities that AI/ML offers, it is essential not to lose sight of the potential risks that can arise if care is not taken in implementing solutions. Artificial Intelligence can deliver substantial benefits to organizations that successfully leverage its power. But, if executed without attention to ethical, legal, and other people-centric and societal considerations, AI could also cause significant or even calamitous damage to a company’s reputation and prospects.</p><p>To ensure maximum value while minimizing the corresponding risks, it is helpful to have a ‘frame of reference to assess AI technologies. In that spirit, Deloitte has developed a valuable paradigm for evaluating AI-based solutions. The six dimensions in the Trustworthy AI™ framework are:</p><ul><li><strong>Fair and impartial</strong> – Help participants understand how their data can be used and how AI systems make decisions. Algorithms, attributes, and correlations are open to inspection.</li><li><strong>Transparent and explainable</strong> – Assess whether AI systems include internal and external checks to help enable equitable application across all participants.</li><li><strong>Responsible and accountable</strong> – Put an organizational structure and policies in place that can help determine who is responsible for the output of AI system decisions.</li><li><strong>Robust and reliable</strong> – Confirm that AI systems can learn from humans and other systems and produce consistent and reliable results.</li><li><strong>Respectful of privacy</strong> – Respect data privacy and avoid using AI to leverage customer data beyond its intended and stated use. Allow customers to opt in and out of sharing their data.</li><li><strong>Safe and secure</strong> – Protect AI systems from potential risks (including cyber threats) that may cause physical and digital harm.</li></ul><p>Whether your business is a Fortune 500 firm or a small organization with limited resources, there are almost certainly one or more areas where Artificial Intelligence / Machine Learning solutions could significantly impact the bottom line. Of course, given some recent survey results, you can be sure that other organizations in your space are also exploring the big, beautiful, and slightly scary world of AI/ML. Don’t be too late for the party but be careful on your way there!</p><p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc.| <a href=\"mailto:kannan@divihn.com\">yoursuccess@divihn.com.</a></p><p><em>The creator of the document reserves all rights. Publication Date: November 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</em></p>','','full_html'),('featured_article',0,74,256,'en',0,'<p>Artificial Intelligence for All, Responsibly</p><p>As we look towards the turn of another year, it is a time of introspection for many organizations. Annual forecasting, budgeting, and planning efforts are likely in progress by now, often bringing increased stress and anxiety to the C-Suite and the managers that report to them. Everyone is asked to predict the future based on entirely insufficient information. No one knows what will happen, so there are usually no alternatives to good old-fashioned guessing. Sure, you can build a spreadsheet, do elaborate calculations, and ultimately convince yourself that your forecasts are spot-on. Still, overwhelming research shows human judgement is prone to error (bias and noise). So, how do you make the best guesses you can? What tools and technologies can help you guess better?</p><p>Enter Artificial Intelligence (AI). The availability of virtually unlimited and relatively inexpensive compute and storage capabilities in the cloud today, along with advances in both the capabilities and usability of AI software, offer unprecedented opportunities to ‘crunch the numbers in new and different ways. We are now well past the point where computers are more effective than people at many data-based tasks, including searching, extrapolating, interpolating, predicting, and even winning strategy and video games. In other words, computers have gotten much better at guessing and making judgements than we are!</p><p>In the not-too-distant past, designing, building, testing, and delivering working solutions based on artificial intelligence and machine learning (AI/ML) was complicated and expensive. Fortunately, state-of-the-art. AI/ML technology has been evolving rapidly over the last few years, and several major vendors now offer powerful tools and capabilities at price points that are reasonable for nearly all organizations. In fact, according to Deloitte’s State of AI in the Enterprise survey for the 2022 edition, 94% of the 2600+ business leaders surveyed agree that AI is critical to success over the next five years. A recent Accenture survey of over 1,600 C-suite executives and data-science leaders from the world’s largest organizations found that nearly 75% of companies have integrated AI into their business strategies and reworked their cloud plans to achieve AI success. While adoption does remain somewhat higher in the enterprise space, a recent report from McKinsey showed that 56% of all respondents report AI adoption in at least one function.</p><p>Microsoft is one of the leaders in data science and management and has invested heavily for years in expanding AI/ML capabilities across many of its products and platforms. The Microsoft Azure cloud offers various services and tools that make it relatively easy to create robust AI/ML solutions for many scenarios. Microsoft has taken the integration of these technologies with core products to a new level with the recent introduction of Syntex, which brings ‘Content AI’ into SharePoint. It enables productivity-boosting functionality, including automatic document recognition, classification, summarization, translation, automated content generation, automated document assembly, AI-powered search, and active dynamic security/compliance/resilience.</p><p>In addition to AI-based content processing, there are a lot of other potentially compelling scenarios for many types of organizations, regardless of size, industry, business type, etc. Some of the most common examples of successful AI/ML outcomes include the following:</p><ul><li><strong>General decision support</strong> – Predict likely effects of various options</li><li><strong>Interpreting unstructured content</strong> – Search, identification, organization, reuse</li><li><strong>Automated document classification</strong> – Assign content types, security levels, etc.</li><li><strong>Auditing, compliance, eDiscovery</strong> – Understand what you have, where it is, how it is used</li><li><strong>Resume analysis</strong> – Interpret and rate candidates based on machine learning</li><li><strong>Anomaly detection</strong> – Identify outliers, unexpected results, and process bottlenecks</li><li><strong>Customer churn reduction</strong> – Identify at-risk customers in time to take corrective action</li><li><strong>Support process optimization</strong> – Analyze support tickets, response/resolution times, issue types</li><li><strong>Language processing</strong> – Interpret and translate between languages, natural language queries</li><li><strong>Image recognition and classification</strong> – Identify and tag pictures and graphics</li><li><strong>Audio and video transcription</strong> – Turn sounds and images into text</li><li><strong>Content generation</strong> – Create content and media based on similar existing items, text-to-speech</li></ul><p>However, all the “magic” that AI might seem to promise has a critical caveat. Along with the exciting possibilities that AI/ML offers, it is essential not to lose sight of the potential risks that can arise if care is not taken in implementing solutions. Artificial Intelligence can deliver substantial benefits to organizations that successfully leverage its power. But, if executed without attention to ethical, legal, and other people-centric and societal considerations, AI could also cause significant or even calamitous damage to a company’s reputation and prospects.</p><p>To ensure maximum value while minimizing the corresponding risks, it is helpful to have a ‘frame of reference to assess AI technologies. In that spirit, Deloitte has developed a valuable paradigm for evaluating AI-based solutions. The six dimensions in the Trustworthy AI™ framework are:</p><ul><li><strong>Fair and impartial</strong> – Help participants understand how their data can be used and how AI systems make decisions. Algorithms, attributes, and correlations are open to inspection.</li><li><strong>Transparent and explainable</strong> – Assess whether AI systems include internal and external checks to help enable equitable application across all participants.</li><li><strong>Responsible and accountable</strong> – Put an organizational structure and policies in place that can help determine who is responsible for the output of AI system decisions.</li><li><strong>Robust and reliable</strong> – Confirm that AI systems can learn from humans and other systems and produce consistent and reliable results.</li><li><strong>Respectful of privacy</strong> – Respect data privacy and avoid using AI to leverage customer data beyond its intended and stated use. Allow customers to opt in and out of sharing their data.</li><li><strong>Safe and secure</strong> – Protect AI systems from potential risks (including cyber threats) that may cause physical and digital harm.</li></ul><p>Whether your business is a Fortune 500 firm or a small organization with limited resources, there are almost certainly one or more areas where Artificial Intelligence / Machine Learning solutions could significantly impact the bottom line. Of course, given some recent survey results, you can be sure that other organizations in your space are also exploring the big, beautiful, and slightly scary world of AI/ML. Don’t be too late for the party but be careful on your way there!</p><p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc.| <a href=\"mailto:kannan@divihn.com\">yoursuccess@divihn.com.</a></p><p><em>The creator of the document reserves all rights. Publication Date: November 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</em></p>','','full_html'),('featured_article',0,74,475,'en',0,'<p>Artificial Intelligence for All, Responsibly</p><p>As we look towards the turn of another year, it is a time of introspection for many organizations. Annual forecasting, budgeting, and planning efforts are likely in progress by now, often bringing increased stress and anxiety to the C-Suite and the managers that report to them. Everyone is asked to predict the future based on entirely insufficient information. No one knows what will happen, so there are usually no alternatives to good old-fashioned guessing. Sure, you can build a spreadsheet, do elaborate calculations, and ultimately convince yourself that your forecasts are spot-on. Still, overwhelming research shows human judgement is prone to error (bias and noise). So, how do you make the best guesses you can? What tools and technologies can help you guess better?</p><p>Enter Artificial Intelligence (AI). The availability of virtually unlimited and relatively inexpensive compute and storage capabilities in the cloud today, along with advances in both the capabilities and usability of AI software, offer unprecedented opportunities to ‘crunch the numbers in new and different ways. We are now well past the point where computers are more effective than people at many data-based tasks, including searching, extrapolating, interpolating, predicting, and even winning strategy and video games. In other words, computers have gotten much better at guessing and making judgements than we are!</p><p>In the not-too-distant past, designing, building, testing, and delivering working solutions based on artificial intelligence and machine learning (AI/ML) was complicated and expensive. Fortunately, state-of-the-art. AI/ML technology has been evolving rapidly over the last few years, and several major vendors now offer powerful tools and capabilities at price points that are reasonable for nearly all organizations. In fact, according to Deloitte’s State of AI in the Enterprise survey for the 2022 edition, 94% of the 2600+ business leaders surveyed agree that AI is critical to success over the next five years. A recent Accenture survey of over 1,600 C-suite executives and data-science leaders from the world’s largest organizations found that nearly 75% of companies have integrated AI into their business strategies and reworked their cloud plans to achieve AI success. While adoption does remain somewhat higher in the enterprise space, a recent report from McKinsey showed that 56% of all respondents report AI adoption in at least one function.</p><p>Microsoft is one of the leaders in data science and management and has invested heavily for years in expanding AI/ML capabilities across many of its products and platforms. The Microsoft Azure cloud offers various services and tools that make it relatively easy to create robust AI/ML solutions for many scenarios. Microsoft has taken the integration of these technologies with core products to a new level with the recent introduction of Syntex, which brings ‘Content AI’ into SharePoint. It enables productivity-boosting functionality, including automatic document recognition, classification, summarization, translation, automated content generation, automated document assembly, AI-powered search, and active dynamic security/compliance/resilience.</p><p>In addition to AI-based content processing, there are a lot of other potentially compelling scenarios for many types of organizations, regardless of size, industry, business type, etc. Some of the most common examples of successful AI/ML outcomes include the following:</p><ul><li><strong>General decision support</strong> – Predict likely effects of various options</li><li><strong>Interpreting unstructured content</strong> – Search, identification, organization, reuse</li><li><strong>Automated document classification</strong> – Assign content types, security levels, etc.</li><li><strong>Auditing, compliance, eDiscovery</strong> – Understand what you have, where it is, how it is used</li><li><strong>Resume analysis</strong> – Interpret and rate candidates based on machine learning</li><li><strong>Anomaly detection</strong> – Identify outliers, unexpected results, and process bottlenecks</li><li><strong>Customer churn reduction</strong> – Identify at-risk customers in time to take corrective action</li><li><strong>Support process optimization</strong> – Analyze support tickets, response/resolution times, issue types</li><li><strong>Language processing</strong> – Interpret and translate between languages, natural language queries</li><li><strong>Image recognition and classification</strong> – Identify and tag pictures and graphics</li><li><strong>Audio and video transcription</strong> – Turn sounds and images into text</li><li><strong>Content generation</strong> – Create content and media based on similar existing items, text-to-speech</li></ul><p>However, all the “magic” that AI might seem to promise has a critical caveat. Along with the exciting possibilities that AI/ML offers, it is essential not to lose sight of the potential risks that can arise if care is not taken in implementing solutions. Artificial Intelligence can deliver substantial benefits to organizations that successfully leverage its power. But, if executed without attention to ethical, legal, and other people-centric and societal considerations, AI could also cause significant or even calamitous damage to a company’s reputation and prospects.</p><p>To ensure maximum value while minimizing the corresponding risks, it is helpful to have a ‘frame of reference to assess AI technologies. In that spirit, Deloitte has developed a valuable paradigm for evaluating AI-based solutions. The six dimensions in the Trustworthy AI™ framework are:</p><ul><li><strong>Fair and impartial</strong> – Help participants understand how their data can be used and how AI systems make decisions. Algorithms, attributes, and correlations are open to inspection.</li><li><strong>Transparent and explainable</strong> – Assess whether AI systems include internal and external checks to help enable equitable application across all participants.</li><li><strong>Responsible and accountable</strong> – Put an organizational structure and policies in place that can help determine who is responsible for the output of AI system decisions.</li><li><strong>Robust and reliable</strong> – Confirm that AI systems can learn from humans and other systems and produce consistent and reliable results.</li><li><strong>Respectful of privacy</strong> – Respect data privacy and avoid using AI to leverage customer data beyond its intended and stated use. Allow customers to opt in and out of sharing their data.</li><li><strong>Safe and secure</strong> – Protect AI systems from potential risks (including cyber threats) that may cause physical and digital harm.</li></ul><p>Whether your business is a Fortune 500 firm or a small organization with limited resources, there are almost certainly one or more areas where Artificial Intelligence / Machine Learning solutions could significantly impact the bottom line. Of course, given some recent survey results, you can be sure that other organizations in your space are also exploring the big, beautiful, and slightly scary world of AI/ML. Don’t be too late for the party but be careful on your way there!</p><p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc.| <a href=\"mailto:kannan@divihn.com\">yoursuccess@divihn.com.</a></p><p><em>The creator of the document reserves all rights. Publication Date: November 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</em></p>','','full_html'),('featured_article',0,74,555,'en',0,'<p>Artificial Intelligence for All, Responsibly</p><p>As we look towards the turn of another year, it is a time of introspection for many organizations. Annual forecasting, budgeting, and planning efforts are likely in progress by now, often bringing increased stress and anxiety to the C-Suite and the managers that report to them. Everyone is asked to predict the future based on entirely insufficient information. No one knows what will happen, so there are usually no alternatives to good old-fashioned guessing. Sure, you can build a spreadsheet, do elaborate calculations, and ultimately convince yourself that your forecasts are spot-on. Still, overwhelming research shows human judgement is prone to error (bias and noise). So, how do you make the best guesses you can? What tools and technologies can help you guess better?</p><p>Enter Artificial Intelligence (AI). The availability of virtually unlimited and relatively inexpensive compute and storage capabilities in the cloud today, along with advances in both the capabilities and usability of AI software, offer unprecedented opportunities to ‘crunch the numbers in new and different ways. We are now well past the point where computers are more effective than people at many data-based tasks, including searching, extrapolating, interpolating, predicting, and even winning strategy and video games. In other words, computers have gotten much better at guessing and making judgements than we are!</p><p>In the not-too-distant past, designing, building, testing, and delivering working solutions based on artificial intelligence and machine learning (AI/ML) was complicated and expensive. Fortunately, state-of-the-art. AI/ML technology has been evolving rapidly over the last few years, and several major vendors now offer powerful tools and capabilities at price points that are reasonable for nearly all organizations. In fact, according to Deloitte’s State of AI in the Enterprise survey for the 2022 edition, 94% of the 2600+ business leaders surveyed agree that AI is critical to success over the next five years. A recent Accenture survey of over 1,600 C-suite executives and data-science leaders from the world’s largest organizations found that nearly 75% of companies have integrated AI into their business strategies and reworked their cloud plans to achieve AI success. While adoption does remain somewhat higher in the enterprise space, a recent report from McKinsey showed that 56% of all respondents report AI adoption in at least one function.</p><p>Microsoft is one of the leaders in data science and management and has invested heavily for years in expanding AI/ML capabilities across many of its products and platforms. The Microsoft Azure cloud offers various services and tools that make it relatively easy to create robust AI/ML solutions for many scenarios. Microsoft has taken the integration of these technologies with core products to a new level with the recent introduction of Syntex, which brings ‘Content AI’ into SharePoint. It enables productivity-boosting functionality, including automatic document recognition, classification, summarization, translation, automated content generation, automated document assembly, AI-powered search, and active dynamic security/compliance/resilience.</p><p>In addition to AI-based content processing, there are a lot of other potentially compelling scenarios for many types of organizations, regardless of size, industry, business type, etc. Some of the most common examples of successful AI/ML outcomes include the following:</p><ul><li><strong>General decision support</strong> – Predict likely effects of various options</li><li><strong>Interpreting unstructured content</strong> – Search, identification, organization, reuse</li><li><strong>Automated document classification</strong> – Assign content types, security levels, etc.</li><li><strong>Auditing, compliance, eDiscovery</strong> – Understand what you have, where it is, how it is used</li><li><strong>Resume analysis</strong> – Interpret and rate candidates based on machine learning</li><li><strong>Anomaly detection</strong> – Identify outliers, unexpected results, and process bottlenecks</li><li><strong>Customer churn reduction</strong> – Identify at-risk customers in time to take corrective action</li><li><strong>Support process optimization</strong> – Analyze support tickets, response/resolution times, issue types</li><li><strong>Language processing</strong> – Interpret and translate between languages, natural language queries</li><li><strong>Image recognition and classification</strong> – Identify and tag pictures and graphics</li><li><strong>Audio and video transcription</strong> – Turn sounds and images into text</li><li><strong>Content generation</strong> – Create content and media based on similar existing items, text-to-speech</li></ul><p>However, all the “magic” that AI might seem to promise has a critical caveat. Along with the exciting possibilities that AI/ML offers, it is essential not to lose sight of the potential risks that can arise if care is not taken in implementing solutions. Artificial Intelligence can deliver substantial benefits to organizations that successfully leverage its power. But, if executed without attention to ethical, legal, and other people-centric and societal considerations, AI could also cause significant or even calamitous damage to a company’s reputation and prospects.</p><p>To ensure maximum value while minimizing the corresponding risks, it is helpful to have a ‘frame of reference to assess AI technologies. In that spirit, Deloitte has developed a valuable paradigm for evaluating AI-based solutions. The six dimensions in the Trustworthy AI™ framework are:</p><ul><li><strong>Fair and impartial</strong> – Help participants understand how their data can be used and how AI systems make decisions. Algorithms, attributes, and correlations are open to inspection.</li><li><strong>Transparent and explainable</strong> – Assess whether AI systems include internal and external checks to help enable equitable application across all participants.</li><li><strong>Responsible and accountable</strong> – Put an organizational structure and policies in place that can help determine who is responsible for the output of AI system decisions.</li><li><strong>Robust and reliable</strong> – Confirm that AI systems can learn from humans and other systems and produce consistent and reliable results.</li><li><strong>Respectful of privacy</strong> – Respect data privacy and avoid using AI to leverage customer data beyond its intended and stated use. Allow customers to opt in and out of sharing their data.</li><li><strong>Safe and secure</strong> – Protect AI systems from potential risks (including cyber threats) that may cause physical and digital harm.</li></ul><p>Whether your business is a Fortune 500 firm or a small organization with limited resources, there are almost certainly one or more areas where Artificial Intelligence / Machine Learning solutions could significantly impact the bottom line. Of course, given some recent survey results, you can be sure that other organizations in your space are also exploring the big, beautiful, and slightly scary world of AI/ML. Don’t be too late for the party but be careful on your way there!</p><p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc.| <a href=\"mailto:kannan@divihn.com\">yoursuccess@divihn.com.</a></p><p><em>The creator of the document reserves all rights. Publication Date: November 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</em></p>','','full_html'),('featured_article',0,74,630,'en',0,'<p>Artificial Intelligence for All, Responsibly</p><p>As we look towards the turn of another year, it is a time of introspection for many organizations. Annual forecasting, budgeting, and planning efforts are likely in progress by now, often bringing increased stress and anxiety to the C-Suite and the managers that report to them. Everyone is asked to predict the future based on entirely insufficient information. No one knows what will happen, so there are usually no alternatives to good old-fashioned guessing. Sure, you can build a spreadsheet, do elaborate calculations, and ultimately convince yourself that your forecasts are spot-on. Still, overwhelming research shows human judgement is prone to error (bias and noise). So, how do you make the best guesses you can? What tools and technologies can help you guess better?</p><p>Enter Artificial Intelligence (AI). The availability of virtually unlimited and relatively inexpensive compute and storage capabilities in the cloud today, along with advances in both the capabilities and usability of AI software, offer unprecedented opportunities to ‘crunch the numbers in new and different ways. We are now well past the point where computers are more effective than people at many data-based tasks, including searching, extrapolating, interpolating, predicting, and even winning strategy and video games. In other words, computers have gotten much better at guessing and making judgements than we are!</p><p>In the not-too-distant past, designing, building, testing, and delivering working solutions based on artificial intelligence and machine learning (AI/ML) was complicated and expensive. Fortunately, state-of-the-art. AI/ML technology has been evolving rapidly over the last few years, and several major vendors now offer powerful tools and capabilities at price points that are reasonable for nearly all organizations. In fact, according to Deloitte’s State of AI in the Enterprise survey for the 2022 edition, 94% of the 2600+ business leaders surveyed agree that AI is critical to success over the next five years. A recent Accenture survey of over 1,600 C-suite executives and data-science leaders from the world’s largest organizations found that nearly 75% of companies have integrated AI into their business strategies and reworked their cloud plans to achieve AI success. While adoption does remain somewhat higher in the enterprise space, a recent report from McKinsey showed that 56% of all respondents report AI adoption in at least one function.</p><p>Microsoft is one of the leaders in data science and management and has invested heavily for years in expanding AI/ML capabilities across many of its products and platforms. The Microsoft Azure cloud offers various services and tools that make it relatively easy to create robust AI/ML solutions for many scenarios. Microsoft has taken the integration of these technologies with core products to a new level with the recent introduction of Syntex, which brings ‘Content AI’ into SharePoint. It enables productivity-boosting functionality, including automatic document recognition, classification, summarization, translation, automated content generation, automated document assembly, AI-powered search, and active dynamic security/compliance/resilience.</p><p>In addition to AI-based content processing, there are a lot of other potentially compelling scenarios for many types of organizations, regardless of size, industry, business type, etc. Some of the most common examples of successful AI/ML outcomes include the following:</p><ul><li><strong>General decision support</strong> – Predict likely effects of various options</li><li><strong>Interpreting unstructured content</strong> – Search, identification, organization, reuse</li><li><strong>Automated document classification</strong> – Assign content types, security levels, etc.</li><li><strong>Auditing, compliance, eDiscovery</strong> – Understand what you have, where it is, how it is used</li><li><strong>Resume analysis</strong> – Interpret and rate candidates based on machine learning</li><li><strong>Anomaly detection</strong> – Identify outliers, unexpected results, and process bottlenecks</li><li><strong>Customer churn reduction</strong> – Identify at-risk customers in time to take corrective action</li><li><strong>Support process optimization</strong> – Analyze support tickets, response/resolution times, issue types</li><li><strong>Language processing</strong> – Interpret and translate between languages, natural language queries</li><li><strong>Image recognition and classification</strong> – Identify and tag pictures and graphics</li><li><strong>Audio and video transcription</strong> – Turn sounds and images into text</li><li><strong>Content generation</strong> – Create content and media based on similar existing items, text-to-speech</li></ul><p>However, all the “magic” that AI might seem to promise has a critical caveat. Along with the exciting possibilities that AI/ML offers, it is essential not to lose sight of the potential risks that can arise if care is not taken in implementing solutions. Artificial Intelligence can deliver substantial benefits to organizations that successfully leverage its power. But, if executed without attention to ethical, legal, and other people-centric and societal considerations, AI could also cause significant or even calamitous damage to a company’s reputation and prospects.</p><p>To ensure maximum value while minimizing the corresponding risks, it is helpful to have a ‘frame of reference to assess AI technologies. In that spirit, Deloitte has developed a valuable paradigm for evaluating AI-based solutions. The six dimensions in the Trustworthy AI™ framework are:</p><ul><li><strong>Fair and impartial</strong> – Help participants understand how their data can be used and how AI systems make decisions. Algorithms, attributes, and correlations are open to inspection.</li><li><strong>Transparent and explainable</strong> – Assess whether AI systems include internal and external checks to help enable equitable application across all participants.</li><li><strong>Responsible and accountable</strong> – Put an organizational structure and policies in place that can help determine who is responsible for the output of AI system decisions.</li><li><strong>Robust and reliable</strong> – Confirm that AI systems can learn from humans and other systems and produce consistent and reliable results.</li><li><strong>Respectful of privacy</strong> – Respect data privacy and avoid using AI to leverage customer data beyond its intended and stated use. Allow customers to opt in and out of sharing their data.</li><li><strong>Safe and secure</strong> – Protect AI systems from potential risks (including cyber threats) that may cause physical and digital harm.</li></ul><p>Whether your business is a Fortune 500 firm or a small organization with limited resources, there are almost certainly one or more areas where Artificial Intelligence / Machine Learning solutions could significantly impact the bottom line. Of course, given some recent survey results, you can be sure that other organizations in your space are also exploring the big, beautiful, and slightly scary world of AI/ML. Don’t be too late for the party but be careful on your way there!</p><p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc.| <a href=\"mailto:kannan@divihn.com\">yoursuccess@divihn.com.</a></p><p><em>The creator of the document reserves all rights. Publication Date: November 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</em></p>','','full_html'),('featured_article',0,74,675,'en',0,'<p>Artificial Intelligence for All, Responsibly</p><p>As we look towards the turn of another year, it is a time of introspection for many organizations. Annual forecasting, budgeting, and planning efforts are likely in progress by now, often bringing increased stress and anxiety to the C-Suite and the managers that report to them. Everyone is asked to predict the future based on entirely insufficient information. No one knows what will happen, so there are usually no alternatives to good old-fashioned guessing. Sure, you can build a spreadsheet, do elaborate calculations, and ultimately convince yourself that your forecasts are spot-on. Still, overwhelming research shows human judgement is prone to error (bias and noise). So, how do you make the best guesses you can? What tools and technologies can help you guess better?</p><p>Enter Artificial Intelligence (AI). The availability of virtually unlimited and relatively inexpensive compute and storage capabilities in the cloud today, along with advances in both the capabilities and usability of AI software, offer unprecedented opportunities to ‘crunch the numbers in new and different ways. We are now well past the point where computers are more effective than people at many data-based tasks, including searching, extrapolating, interpolating, predicting, and even winning strategy and video games. In other words, computers have gotten much better at guessing and making judgements than we are!</p><p>In the not-too-distant past, designing, building, testing, and delivering working solutions based on artificial intelligence and machine learning (AI/ML) was complicated and expensive. Fortunately, state-of-the-art. AI/ML technology has been evolving rapidly over the last few years, and several major vendors now offer powerful tools and capabilities at price points that are reasonable for nearly all organizations. In fact, according to Deloitte’s State of AI in the Enterprise survey for the 2022 edition, 94% of the 2600+ business leaders surveyed agree that AI is critical to success over the next five years. A recent Accenture survey of over 1,600 C-suite executives and data-science leaders from the world’s largest organizations found that nearly 75% of companies have integrated AI into their business strategies and reworked their cloud plans to achieve AI success. While adoption does remain somewhat higher in the enterprise space, a recent report from McKinsey showed that 56% of all respondents report AI adoption in at least one function.</p><p>Microsoft is one of the leaders in data science and management and has invested heavily for years in expanding AI/ML capabilities across many of its products and platforms. The Microsoft Azure cloud offers various services and tools that make it relatively easy to create robust AI/ML solutions for many scenarios. Microsoft has taken the integration of these technologies with core products to a new level with the recent introduction of Syntex, which brings ‘Content AI’ into SharePoint. It enables productivity-boosting functionality, including automatic document recognition, classification, summarization, translation, automated content generation, automated document assembly, AI-powered search, and active dynamic security/compliance/resilience.</p><p>In addition to AI-based content processing, there are a lot of other potentially compelling scenarios for many types of organizations, regardless of size, industry, business type, etc. Some of the most common examples of successful AI/ML outcomes include the following:</p><ul><li><strong>General decision support</strong> – Predict likely effects of various options</li><li><strong>Interpreting unstructured content</strong> – Search, identification, organization, reuse</li><li><strong>Automated document classification</strong> – Assign content types, security levels, etc.</li><li><strong>Auditing, compliance, eDiscovery</strong> – Understand what you have, where it is, how it is used</li><li><strong>Resume analysis</strong> – Interpret and rate candidates based on machine learning</li><li><strong>Anomaly detection</strong> – Identify outliers, unexpected results, and process bottlenecks</li><li><strong>Customer churn reduction</strong> – Identify at-risk customers in time to take corrective action</li><li><strong>Support process optimization</strong> – Analyze support tickets, response/resolution times, issue types</li><li><strong>Language processing</strong> – Interpret and translate between languages, natural language queries</li><li><strong>Image recognition and classification</strong> – Identify and tag pictures and graphics</li><li><strong>Audio and video transcription</strong> – Turn sounds and images into text</li><li><strong>Content generation</strong> – Create content and media based on similar existing items, text-to-speech</li></ul><p>However, all the “magic” that AI might seem to promise has a critical caveat. Along with the exciting possibilities that AI/ML offers, it is essential not to lose sight of the potential risks that can arise if care is not taken in implementing solutions. Artificial Intelligence can deliver substantial benefits to organizations that successfully leverage its power. But, if executed without attention to ethical, legal, and other people-centric and societal considerations, AI could also cause significant or even calamitous damage to a company’s reputation and prospects.</p><p>To ensure maximum value while minimizing the corresponding risks, it is helpful to have a ‘frame of reference to assess AI technologies. In that spirit, Deloitte has developed a valuable paradigm for evaluating AI-based solutions. The six dimensions in the Trustworthy AI™ framework are:</p><ul><li><strong>Fair and impartial</strong> – Help participants understand how their data can be used and how AI systems make decisions. Algorithms, attributes, and correlations are open to inspection.</li><li><strong>Transparent and explainable</strong> – Assess whether AI systems include internal and external checks to help enable equitable application across all participants.</li><li><strong>Responsible and accountable</strong> – Put an organizational structure and policies in place that can help determine who is responsible for the output of AI system decisions.</li><li><strong>Robust and reliable</strong> – Confirm that AI systems can learn from humans and other systems and produce consistent and reliable results.</li><li><strong>Respectful of privacy</strong> – Respect data privacy and avoid using AI to leverage customer data beyond its intended and stated use. Allow customers to opt in and out of sharing their data.</li><li><strong>Safe and secure</strong> – Protect AI systems from potential risks (including cyber threats) that may cause physical and digital harm.</li></ul><p>Whether your business is a Fortune 500 firm or a small organization with limited resources, there are almost certainly one or more areas where Artificial Intelligence / Machine Learning solutions could significantly impact the bottom line. Of course, given some recent survey results, you can be sure that other organizations in your space are also exploring the big, beautiful, and slightly scary world of AI/ML. Don’t be too late for the party but be careful on your way there!</p><p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc.| <a href=\"mailto:kannan@divihn.com\">yoursuccess@divihn.com.</a></p><p><em>The creator of the document reserves all rights. Publication Date: November 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</em></p>','','full_html'),('featured_article',0,74,853,'en',0,'<p>Artificial Intelligence for All, Responsibly</p><p>As we look towards the turn of another year, it is a time of introspection for many organizations. Annual forecasting, budgeting, and planning efforts are likely in progress by now, often bringing increased stress and anxiety to the C-Suite and the managers that report to them. Everyone is asked to predict the future based on entirely insufficient information. No one knows what will happen, so there are usually no alternatives to good old-fashioned guessing. Sure, you can build a spreadsheet, do elaborate calculations, and ultimately convince yourself that your forecasts are spot-on. Still, overwhelming research shows human judgement is prone to error (bias and noise). So, how do you make the best guesses you can? What tools and technologies can help you guess better?</p><p>Enter Artificial Intelligence (AI). The availability of virtually unlimited and relatively inexpensive compute and storage capabilities in the cloud today, along with advances in both the capabilities and usability of AI software, offer unprecedented opportunities to ‘crunch the numbers in new and different ways. We are now well past the point where computers are more effective than people at many data-based tasks, including searching, extrapolating, interpolating, predicting, and even winning strategy and video games. In other words, computers have gotten much better at guessing and making judgements than we are!</p><p>In the not-too-distant past, designing, building, testing, and delivering working solutions based on artificial intelligence and machine learning (AI/ML) was complicated and expensive. Fortunately, state-of-the-art. AI/ML technology has been evolving rapidly over the last few years, and several major vendors now offer powerful tools and capabilities at price points that are reasonable for nearly all organizations. In fact, according to Deloitte’s State of AI in the Enterprise survey for the 2022 edition, 94% of the 2600+ business leaders surveyed agree that AI is critical to success over the next five years. A recent Accenture survey of over 1,600 C-suite executives and data-science leaders from the world’s largest organizations found that nearly 75% of companies have integrated AI into their business strategies and reworked their cloud plans to achieve AI success. While adoption does remain somewhat higher in the enterprise space, a recent report from McKinsey showed that 56% of all respondents report AI adoption in at least one function.</p><p>Microsoft is one of the leaders in data science and management and has invested heavily for years in expanding AI/ML capabilities across many of its products and platforms. The Microsoft Azure cloud offers various services and tools that make it relatively easy to create robust AI/ML solutions for many scenarios. Microsoft has taken the integration of these technologies with core products to a new level with the recent introduction of Syntex, which brings ‘Content AI’ into SharePoint. It enables productivity-boosting functionality, including automatic document recognition, classification, summarization, translation, automated content generation, automated document assembly, AI-powered search, and active dynamic security/compliance/resilience.</p><p>In addition to AI-based content processing, there are a lot of other potentially compelling scenarios for many types of organizations, regardless of size, industry, business type, etc. Some of the most common examples of successful AI/ML outcomes include the following:</p><ul><li><strong>General decision support</strong> – Predict likely effects of various options</li><li><strong>Interpreting unstructured content</strong> – Search, identification, organization, reuse</li><li><strong>Automated document classification</strong> – Assign content types, security levels, etc.</li><li><strong>Auditing, compliance, eDiscovery</strong> – Understand what you have, where it is, how it is used</li><li><strong>Resume analysis</strong> – Interpret and rate candidates based on machine learning</li><li><strong>Anomaly detection</strong> – Identify outliers, unexpected results, and process bottlenecks</li><li><strong>Customer churn reduction</strong> – Identify at-risk customers in time to take corrective action</li><li><strong>Support process optimization</strong> – Analyze support tickets, response/resolution times, issue types</li><li><strong>Language processing</strong> – Interpret and translate between languages, natural language queries</li><li><strong>Image recognition and classification</strong> – Identify and tag pictures and graphics</li><li><strong>Audio and video transcription</strong> – Turn sounds and images into text</li><li><strong>Content generation</strong> – Create content and media based on similar existing items, text-to-speech</li></ul><p>However, all the “magic” that AI might seem to promise has a critical caveat. Along with the exciting possibilities that AI/ML offers, it is essential not to lose sight of the potential risks that can arise if care is not taken in implementing solutions. Artificial Intelligence can deliver substantial benefits to organizations that successfully leverage its power. But, if executed without attention to ethical, legal, and other people-centric and societal considerations, AI could also cause significant or even calamitous damage to a company’s reputation and prospects.</p><p>To ensure maximum value while minimizing the corresponding risks, it is helpful to have a ‘frame of reference to assess AI technologies. In that spirit, Deloitte has developed a valuable paradigm for evaluating AI-based solutions. The six dimensions in the Trustworthy AI™ framework are:</p><ul><li><strong>Fair and impartial</strong> – Help participants understand how their data can be used and how AI systems make decisions. Algorithms, attributes, and correlations are open to inspection.</li><li><strong>Transparent and explainable</strong> – Assess whether AI systems include internal and external checks to help enable equitable application across all participants.</li><li><strong>Responsible and accountable</strong> – Put an organizational structure and policies in place that can help determine who is responsible for the output of AI system decisions.</li><li><strong>Robust and reliable</strong> – Confirm that AI systems can learn from humans and other systems and produce consistent and reliable results.</li><li><strong>Respectful of privacy</strong> – Respect data privacy and avoid using AI to leverage customer data beyond its intended and stated use. Allow customers to opt in and out of sharing their data.</li><li><strong>Safe and secure</strong> – Protect AI systems from potential risks (including cyber threats) that may cause physical and digital harm.</li></ul><p>Whether your business is a Fortune 500 firm or a small organization with limited resources, there are almost certainly one or more areas where Artificial Intelligence / Machine Learning solutions could significantly impact the bottom line. Of course, given some recent survey results, you can be sure that other organizations in your space are also exploring the big, beautiful, and slightly scary world of AI/ML. Don’t be too late for the party but be careful on your way there!</p><p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc.| <a href=\"mailto:kannan@divihn.com\">yoursuccess@divihn.com.</a></p><p><em>The creator of the document reserves all rights. Publication Date: November 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</em></p>','','full_html'),('featured_article',0,74,854,'en',0,'<p>Artificial Intelligence for All, Responsibly</p><p>As we look towards the turn of another year, it is a time of introspection for many organizations. Annual forecasting, budgeting, and planning efforts are likely in progress by now, often bringing increased stress and anxiety to the C-Suite and the managers that report to them. Everyone is asked to predict the future based on entirely insufficient information. No one knows what will happen, so there are usually no alternatives to good old-fashioned guessing. Sure, you can build a spreadsheet, do elaborate calculations, and ultimately convince yourself that your forecasts are spot-on. Still, overwhelming research shows human judgement is prone to error (bias and noise). So, how do you make the best guesses you can? What tools and technologies can help you guess better?</p><p>Enter Artificial Intelligence (AI). The availability of virtually unlimited and relatively inexpensive compute and storage capabilities in the cloud today, along with advances in both the capabilities and usability of AI software, offer unprecedented opportunities to ‘crunch the numbers in new and different ways. We are now well past the point where computers are more effective than people at many data-based tasks, including searching, extrapolating, interpolating, predicting, and even winning strategy and video games. In other words, computers have gotten much better at guessing and making judgements than we are!</p><p>In the not-too-distant past, designing, building, testing, and delivering working solutions based on artificial intelligence and machine learning (AI/ML) was complicated and expensive. Fortunately, state-of-the-art. AI/ML technology has been evolving rapidly over the last few years, and several major vendors now offer powerful tools and capabilities at price points that are reasonable for nearly all organizations. In fact, according to Deloitte’s State of AI in the Enterprise survey for the 2022 edition, 94% of the 2600+ business leaders surveyed agree that AI is critical to success over the next five years. A recent Accenture survey of over 1,600 C-suite executives and data-science leaders from the world’s largest organizations found that nearly 75% of companies have integrated AI into their business strategies and reworked their cloud plans to achieve AI success. While adoption does remain somewhat higher in the enterprise space, a recent report from McKinsey showed that 56% of all respondents report AI adoption in at least one function.</p><p>Microsoft is one of the leaders in data science and management and has invested heavily for years in expanding AI/ML capabilities across many of its products and platforms. The Microsoft Azure cloud offers various services and tools that make it relatively easy to create robust AI/ML solutions for many scenarios. Microsoft has taken the integration of these technologies with core products to a new level with the recent introduction of Syntex, which brings ‘Content AI’ into SharePoint. It enables productivity-boosting functionality, including automatic document recognition, classification, summarization, translation, automated content generation, automated document assembly, AI-powered search, and active dynamic security/compliance/resilience.</p><p>In addition to AI-based content processing, there are a lot of other potentially compelling scenarios for many types of organizations, regardless of size, industry, business type, etc. Some of the most common examples of successful AI/ML outcomes include the following:</p><ul><li><strong>General decision support</strong> – Predict likely effects of various options</li><li><strong>Interpreting unstructured content</strong> – Search, identification, organization, reuse</li><li><strong>Automated document classification</strong> – Assign content types, security levels, etc.</li><li><strong>Auditing, compliance, eDiscovery</strong> – Understand what you have, where it is, how it is used</li><li><strong>Resume analysis</strong> – Interpret and rate candidates based on machine learning</li><li><strong>Anomaly detection</strong> – Identify outliers, unexpected results, and process bottlenecks</li><li><strong>Customer churn reduction</strong> – Identify at-risk customers in time to take corrective action</li><li><strong>Support process optimization</strong> – Analyze support tickets, response/resolution times, issue types</li><li><strong>Language processing</strong> – Interpret and translate between languages, natural language queries</li><li><strong>Image recognition and classification</strong> – Identify and tag pictures and graphics</li><li><strong>Audio and video transcription</strong> – Turn sounds and images into text</li><li><strong>Content generation</strong> – Create content and media based on similar existing items, text-to-speech</li></ul><p>However, all the “magic” that AI might seem to promise has a critical caveat. Along with the exciting possibilities that AI/ML offers, it is essential not to lose sight of the potential risks that can arise if care is not taken in implementing solutions. Artificial Intelligence can deliver substantial benefits to organizations that successfully leverage its power. But, if executed without attention to ethical, legal, and other people-centric and societal considerations, AI could also cause significant or even calamitous damage to a company’s reputation and prospects.</p><p>To ensure maximum value while minimizing the corresponding risks, it is helpful to have a ‘frame of reference to assess AI technologies. In that spirit, Deloitte has developed a valuable paradigm for evaluating AI-based solutions. The six dimensions in the Trustworthy AI™ framework are:</p><ul><li><strong>Fair and impartial</strong> – Help participants understand how their data can be used and how AI systems make decisions. Algorithms, attributes, and correlations are open to inspection.</li><li><strong>Transparent and explainable</strong> – Assess whether AI systems include internal and external checks to help enable equitable application across all participants.</li><li><strong>Responsible and accountable</strong> – Put an organizational structure and policies in place that can help determine who is responsible for the output of AI system decisions.</li><li><strong>Robust and reliable</strong> – Confirm that AI systems can learn from humans and other systems and produce consistent and reliable results.</li><li><strong>Respectful of privacy</strong> – Respect data privacy and avoid using AI to leverage customer data beyond its intended and stated use. Allow customers to opt in and out of sharing their data.</li><li><strong>Safe and secure</strong> – Protect AI systems from potential risks (including cyber threats) that may cause physical and digital harm.</li></ul><p>Whether your business is a Fortune 500 firm or a small organization with limited resources, there are almost certainly one or more areas where Artificial Intelligence / Machine Learning solutions could significantly impact the bottom line. Of course, given some recent survey results, you can be sure that other organizations in your space are also exploring the big, beautiful, and slightly scary world of AI/ML. Don’t be too late for the party but be careful on your way there!</p><p><strong>DISCLAIMER</strong></p><p>Copyright ©2022 by DivIHN Integration Inc.| <a href=\"mailto:kannan@divihn.com\">yoursuccess@divihn.com.</a></p><p><em>The creator of the document reserves all rights. Publication Date: November 2022. DivIHN Integration Inc. reserves the right to change the contents of this article, the features or the scope without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right to authorize and use the Intellectual Property contained in the document.</em></p>','','full_html'),('blog',0,76,200,'en',0,'<p>This article is one of a series on the subject of Artificial Intelligence in mainstream enterprise computing.</p><p>In 1996 and 1997, reigning world chess champion Garry Kasparov played two six-game matches against an IBM computer called Deep Blue. Kasparov won the first match. Deep Blue was victorious in the second match, marking the first time that a computer had defeated a reigning world champion. Today, any of us could buy an inexpensive chess program for our laptop computer which would consistently outplay Deep Blue. In 1997 however, Deep Blue’s victory was a milestone in the development of artificial intelligence (AI). There was much speculation at the time about the future of AI and about the similarities of computing machines and the human mind. Yale University professor David Gelernter urged restraint.</p><p>“The idea that Deep Blue has a mind is absurd. How can an object that wants nothing, fears nothing, enjoys nothing, needs nothing, and cares about nothing have a mind? It can win at chess, but not because it wants to. It isn’t happy when it wins or sad when it loses. What are its [post]-match plans if it beats Kasparov? Is it hoping to take Deep Pink out for a night on the town?” (Gelernter, 1997)</p><p>Ask ten people to define “artificial intelligence” and you will get ten different answers. This is, in some ways, beneficial ambiguity. Firm definitions can be needlessly constraining to those whose role it is to innovate. According to Stone et al at Stanford University, “the lack of a precise, universally accepted definition of AI probably has helped the field to grow, blossom, and advance at an ever-accelerating pace.” (Stanford, 2016). Nevertheless, to talk about a thing intelligently, it is worth a paragraph or two to define it as it is used in the present discussion. The word “artificial” is relatively easy to define. We use it to refer to things that do not occur naturally, things that are created by humans. The word “intelligence” is a bit more difficult. Philosophers, psychologists, anthropologists, and even theologians offer a variety of definitions. For the purposes of this article series, we will start with a definition which focuses on problem-solving. Psychologist Howard Gardner wrote, “Intelligence is the ability to solve problems, or to create products, that are valued within one or more cultural settings” (Gardner, 1983).</p><p>Thus, artificial intelligence or AI, as we shall use it here, is a machine capability, which does not occur naturally, to solve problems or create something of value. We call this the realm of narrow AI, where an intelligent apparatus is created to solve a particular kind of problem or create a particular type of valuable thing. General AI, which theoretically includes non-trivial foresight, independent problem identification, and problem prioritization based on something like a human value system, or human-like hopes and dreams does not yet exist. In Gelernter’s view, “the gap between the human and the [electronic] surrogate is permanent… Machines will continue to make life easier, healthier, richer, and more puzzling. And humans will continue to care, ultimately, about the same things they always have: about themselves, about one another, and many of them, about God.” (Gelernter, 1976)</p><p>In the next installment, we will consider, “What does AI offer humankind?”</p><p>Notes and references:</p><p>Portions of this article originally appeared in the Journal of the World Complexity Science Academy Volume 1, Issue 2 as “Artificial Intelligence in Mainstream Enterprise Applications”, Picirillo, D. 2020.<a href=\"https://www.wcsaglobal.org/volume-1-issue-2-2020/\">https://www.wcsaglobal.org/volume-1-issue-2-2020/</a></p><p>Gardner H., 1983, Frames of Mind: The Theory of Multiple Intelligences. New York, Fontana Press.</p><p>Gelernter, D., 1997, How Hard Is Chess? TIME, (May 19, 1997)</p><p>Stone P., Brooks R., Brynjolfsson E., Calo R., Etzioni O., Hager G., Hirschberg J., Kalyanakrishnan S., Kamar E., Kraus S., Leyton-Brown K., Parkes D., Press W., Saxenian A., Shah J., Tambe M., and Teller A., 2016. Artificial Intelligence and Life in 2030. One Hundred Year Study on Artificial Intelligence: Report of the 2015-2016 Study Panel, Stanford University, Stanford, CA, September 2016.<a href=\"http://ai100.stanford.edu/2016-report\">http://ai100.stanford.edu/2016-report</a></p><p><strong>Posts in this series</strong></p><ol><li>AI In Mainstream Enterprise Applications</li><li>What does AI offer humankind?</li><li>What Does AI Offer Users Of Mainstream Enterprise Systems?</li></ol>','','full_html'),('blog',0,76,243,'en',0,'<p>This article is one of a series on the subject of Artificial Intelligence in mainstream enterprise computing.</p><p>In 1996 and 1997, reigning world chess champion Garry Kasparov played two six-game matches against an IBM computer called Deep Blue. Kasparov won the first match. Deep Blue was victorious in the second match, marking the first time that a computer had defeated a reigning world champion. Today, any of us could buy an inexpensive chess program for our laptop computer which would consistently outplay Deep Blue. In 1997 however, Deep Blue’s victory was a milestone in the development of artificial intelligence (AI). There was much speculation at the time about the future of AI and about the similarities of computing machines and the human mind. Yale University professor David Gelernter urged restraint.</p><p>“The idea that Deep Blue has a mind is absurd. How can an object that wants nothing, fears nothing, enjoys nothing, needs nothing, and cares about nothing have a mind? It can win at chess, but not because it wants to. It isn’t happy when it wins or sad when it loses. What are its [post]-match plans if it beats Kasparov? Is it hoping to take Deep Pink out for a night on the town?” (Gelernter, 1997)</p><p>Ask ten people to define “artificial intelligence” and you will get ten different answers. This is, in some ways, beneficial ambiguity. Firm definitions can be needlessly constraining to those whose role it is to innovate. According to Stone et al at Stanford University, “the lack of a precise, universally accepted definition of AI probably has helped the field to grow, blossom, and advance at an ever-accelerating pace.” (Stanford, 2016). Nevertheless, to talk about a thing intelligently, it is worth a paragraph or two to define it as it is used in the present discussion. The word “artificial” is relatively easy to define. We use it to refer to things that do not occur naturally, things that are created by humans. The word “intelligence” is a bit more difficult. Philosophers, psychologists, anthropologists, and even theologians offer a variety of definitions. For the purposes of this article series, we will start with a definition which focuses on problem-solving. Psychologist Howard Gardner wrote, “Intelligence is the ability to solve problems, or to create products, that are valued within one or more cultural settings” (Gardner, 1983).</p><p>Thus, artificial intelligence or AI, as we shall use it here, is a machine capability, which does not occur naturally, to solve problems or create something of value. We call this the realm of narrow AI, where an intelligent apparatus is created to solve a particular kind of problem or create a particular type of valuable thing. General AI, which theoretically includes non-trivial foresight, independent problem identification, and problem prioritization based on something like a human value system, or human-like hopes and dreams does not yet exist. In Gelernter’s view, “the gap between the human and the [electronic] surrogate is permanent… Machines will continue to make life easier, healthier, richer, and more puzzling. And humans will continue to care, ultimately, about the same things they always have: about themselves, about one another, and many of them, about God.” (Gelernter, 1976)</p><p>In the next installment, we will consider, “What does AI offer humankind?”</p><p>Notes and references:</p><p>Portions of this article originally appeared in the Journal of the World Complexity Science Academy Volume 1, Issue 2 as “Artificial Intelligence in Mainstream Enterprise Applications”, Picirillo, D. 2020.<a href=\"https://www.wcsaglobal.org/volume-1-issue-2-2020/\">https://www.wcsaglobal.org/volume-1-issue-2-2020/</a></p><p>Gardner H., 1983, Frames of Mind: The Theory of Multiple Intelligences. New York, Fontana Press.</p><p>Gelernter, D., 1997, How Hard Is Chess? TIME, (May 19, 1997)</p><p>Stone P., Brooks R., Brynjolfsson E., Calo R., Etzioni O., Hager G., Hirschberg J., Kalyanakrishnan S., Kamar E., Kraus S., Leyton-Brown K., Parkes D., Press W., Saxenian A., Shah J., Tambe M., and Teller A., 2016. Artificial Intelligence and Life in 2030. One Hundred Year Study on Artificial Intelligence: Report of the 2015-2016 Study Panel, Stanford University, Stanford, CA, September 2016.<a href=\"http://ai100.stanford.edu/2016-report\">http://ai100.stanford.edu/2016-report</a></p><p><strong>Posts in this series</strong></p><ol><li>AI In Mainstream Enterprise Applications</li><li>What does AI offer humankind?</li><li>What Does AI Offer Users Of Mainstream Enterprise Systems?</li></ol>','','full_html'),('blog',0,76,476,'en',0,'<p>This article is one of a series on the subject of Artificial Intelligence in mainstream enterprise computing.</p><p>In 1996 and 1997, reigning world chess champion Garry Kasparov played two six-game matches against an IBM computer called Deep Blue. Kasparov won the first match. Deep Blue was victorious in the second match, marking the first time that a computer had defeated a reigning world champion. Today, any of us could buy an inexpensive chess program for our laptop computer which would consistently outplay Deep Blue. In 1997 however, Deep Blue’s victory was a milestone in the development of artificial intelligence (AI). There was much speculation at the time about the future of AI and about the similarities of computing machines and the human mind. Yale University professor David Gelernter urged restraint.</p><p>“The idea that Deep Blue has a mind is absurd. How can an object that wants nothing, fears nothing, enjoys nothing, needs nothing, and cares about nothing have a mind? It can win at chess, but not because it wants to. It isn’t happy when it wins or sad when it loses. What are its [post]-match plans if it beats Kasparov? Is it hoping to take Deep Pink out for a night on the town?” (Gelernter, 1997)</p><p>Ask ten people to define “artificial intelligence” and you will get ten different answers. This is, in some ways, beneficial ambiguity. Firm definitions can be needlessly constraining to those whose role it is to innovate. According to Stone et al at Stanford University, “the lack of a precise, universally accepted definition of AI probably has helped the field to grow, blossom, and advance at an ever-accelerating pace.” (Stanford, 2016). Nevertheless, to talk about a thing intelligently, it is worth a paragraph or two to define it as it is used in the present discussion. The word “artificial” is relatively easy to define. We use it to refer to things that do not occur naturally, things that are created by humans. The word “intelligence” is a bit more difficult. Philosophers, psychologists, anthropologists, and even theologians offer a variety of definitions. For the purposes of this article series, we will start with a definition which focuses on problem-solving. Psychologist Howard Gardner wrote, “Intelligence is the ability to solve problems, or to create products, that are valued within one or more cultural settings” (Gardner, 1983).</p><p>Thus, artificial intelligence or AI, as we shall use it here, is a machine capability, which does not occur naturally, to solve problems or create something of value. We call this the realm of narrow AI, where an intelligent apparatus is created to solve a particular kind of problem or create a particular type of valuable thing. General AI, which theoretically includes non-trivial foresight, independent problem identification, and problem prioritization based on something like a human value system, or human-like hopes and dreams does not yet exist. In Gelernter’s view, “the gap between the human and the [electronic] surrogate is permanent… Machines will continue to make life easier, healthier, richer, and more puzzling. And humans will continue to care, ultimately, about the same things they always have: about themselves, about one another, and many of them, about God.” (Gelernter, 1976)</p><p>In the next installment, we will consider, “What does AI offer humankind?”</p><p>Notes and references:</p><p>Portions of this article originally appeared in the Journal of the World Complexity Science Academy Volume 1, Issue 2 as “Artificial Intelligence in Mainstream Enterprise Applications”, Picirillo, D. 2020.<a href=\"https://www.wcsaglobal.org/volume-1-issue-2-2020/\">https://www.wcsaglobal.org/volume-1-issue-2-2020/</a></p><p>Gardner H., 1983, Frames of Mind: The Theory of Multiple Intelligences. New York, Fontana Press.</p><p>Gelernter, D., 1997, How Hard Is Chess? TIME, (May 19, 1997)</p><p>Stone P., Brooks R., Brynjolfsson E., Calo R., Etzioni O., Hager G., Hirschberg J., Kalyanakrishnan S., Kamar E., Kraus S., Leyton-Brown K., Parkes D., Press W., Saxenian A., Shah J., Tambe M., and Teller A., 2016. Artificial Intelligence and Life in 2030. One Hundred Year Study on Artificial Intelligence: Report of the 2015-2016 Study Panel, Stanford University, Stanford, CA, September 2016.<a href=\"http://ai100.stanford.edu/2016-report\">http://ai100.stanford.edu/2016-report</a></p><p><strong>Posts in this series</strong></p><ol><li>AI In Mainstream Enterprise Applications</li><li>What does AI offer humankind?</li><li>What Does AI Offer Users Of Mainstream Enterprise Systems?</li></ol>','','full_html'),('blog',0,76,556,'en',0,'<p>This article is one of a series on the subject of Artificial Intelligence in mainstream enterprise computing.</p><p>In 1996 and 1997, reigning world chess champion Garry Kasparov played two six-game matches against an IBM computer called Deep Blue. Kasparov won the first match. Deep Blue was victorious in the second match, marking the first time that a computer had defeated a reigning world champion. Today, any of us could buy an inexpensive chess program for our laptop computer which would consistently outplay Deep Blue. In 1997 however, Deep Blue’s victory was a milestone in the development of artificial intelligence (AI). There was much speculation at the time about the future of AI and about the similarities of computing machines and the human mind. Yale University professor David Gelernter urged restraint.</p><p>“The idea that Deep Blue has a mind is absurd. How can an object that wants nothing, fears nothing, enjoys nothing, needs nothing, and cares about nothing have a mind? It can win at chess, but not because it wants to. It isn’t happy when it wins or sad when it loses. What are its [post]-match plans if it beats Kasparov? Is it hoping to take Deep Pink out for a night on the town?” (Gelernter, 1997)</p><p>Ask ten people to define “artificial intelligence” and you will get ten different answers. This is, in some ways, beneficial ambiguity. Firm definitions can be needlessly constraining to those whose role it is to innovate. According to Stone et al at Stanford University, “the lack of a precise, universally accepted definition of AI probably has helped the field to grow, blossom, and advance at an ever-accelerating pace.” (Stanford, 2016). Nevertheless, to talk about a thing intelligently, it is worth a paragraph or two to define it as it is used in the present discussion. The word “artificial” is relatively easy to define. We use it to refer to things that do not occur naturally, things that are created by humans. The word “intelligence” is a bit more difficult. Philosophers, psychologists, anthropologists, and even theologians offer a variety of definitions. For the purposes of this article series, we will start with a definition which focuses on problem-solving. Psychologist Howard Gardner wrote, “Intelligence is the ability to solve problems, or to create products, that are valued within one or more cultural settings” (Gardner, 1983).</p><p>Thus, artificial intelligence or AI, as we shall use it here, is a machine capability, which does not occur naturally, to solve problems or create something of value. We call this the realm of narrow AI, where an intelligent apparatus is created to solve a particular kind of problem or create a particular type of valuable thing. General AI, which theoretically includes non-trivial foresight, independent problem identification, and problem prioritization based on something like a human value system, or human-like hopes and dreams does not yet exist. In Gelernter’s view, “the gap between the human and the [electronic] surrogate is permanent… Machines will continue to make life easier, healthier, richer, and more puzzling. And humans will continue to care, ultimately, about the same things they always have: about themselves, about one another, and many of them, about God.” (Gelernter, 1976)</p><p>In the next installment, we will consider, “What does AI offer humankind?”</p><p>Notes and references:</p><p>Portions of this article originally appeared in the Journal of the World Complexity Science Academy Volume 1, Issue 2 as “Artificial Intelligence in Mainstream Enterprise Applications”, Picirillo, D. 2020.<a href=\"https://www.wcsaglobal.org/volume-1-issue-2-2020/\">https://www.wcsaglobal.org/volume-1-issue-2-2020/</a></p><p>Gardner H., 1983, Frames of Mind: The Theory of Multiple Intelligences. New York, Fontana Press.</p><p>Gelernter, D., 1997, How Hard Is Chess? TIME, (May 19, 1997)</p><p>Stone P., Brooks R., Brynjolfsson E., Calo R., Etzioni O., Hager G., Hirschberg J., Kalyanakrishnan S., Kamar E., Kraus S., Leyton-Brown K., Parkes D., Press W., Saxenian A., Shah J., Tambe M., and Teller A., 2016. Artificial Intelligence and Life in 2030. One Hundred Year Study on Artificial Intelligence: Report of the 2015-2016 Study Panel, Stanford University, Stanford, CA, September 2016.<a href=\"http://ai100.stanford.edu/2016-report\">http://ai100.stanford.edu/2016-report</a></p><p><strong>Posts in this series</strong></p><ol><li>AI In Mainstream Enterprise Applications</li><li>What does AI offer humankind?</li><li>What Does AI Offer Users Of Mainstream Enterprise Systems?</li></ol>','','full_html'),('blog',0,76,631,'en',0,'<p>This article is one of a series on the subject of Artificial Intelligence in mainstream enterprise computing.</p><p>In 1996 and 1997, reigning world chess champion Garry Kasparov played two six-game matches against an IBM computer called Deep Blue. Kasparov won the first match. Deep Blue was victorious in the second match, marking the first time that a computer had defeated a reigning world champion. Today, any of us could buy an inexpensive chess program for our laptop computer which would consistently outplay Deep Blue. In 1997 however, Deep Blue’s victory was a milestone in the development of artificial intelligence (AI). There was much speculation at the time about the future of AI and about the similarities of computing machines and the human mind. Yale University professor David Gelernter urged restraint.</p><p>“The idea that Deep Blue has a mind is absurd. How can an object that wants nothing, fears nothing, enjoys nothing, needs nothing, and cares about nothing have a mind? It can win at chess, but not because it wants to. It isn’t happy when it wins or sad when it loses. What are its [post]-match plans if it beats Kasparov? Is it hoping to take Deep Pink out for a night on the town?” (Gelernter, 1997)</p><p>Ask ten people to define “artificial intelligence” and you will get ten different answers. This is, in some ways, beneficial ambiguity. Firm definitions can be needlessly constraining to those whose role it is to innovate. According to Stone et al at Stanford University, “the lack of a precise, universally accepted definition of AI probably has helped the field to grow, blossom, and advance at an ever-accelerating pace.” (Stanford, 2016). Nevertheless, to talk about a thing intelligently, it is worth a paragraph or two to define it as it is used in the present discussion. The word “artificial” is relatively easy to define. We use it to refer to things that do not occur naturally, things that are created by humans. The word “intelligence” is a bit more difficult. Philosophers, psychologists, anthropologists, and even theologians offer a variety of definitions. For the purposes of this article series, we will start with a definition which focuses on problem-solving. Psychologist Howard Gardner wrote, “Intelligence is the ability to solve problems, or to create products, that are valued within one or more cultural settings” (Gardner, 1983).</p><p>Thus, artificial intelligence or AI, as we shall use it here, is a machine capability, which does not occur naturally, to solve problems or create something of value. We call this the realm of narrow AI, where an intelligent apparatus is created to solve a particular kind of problem or create a particular type of valuable thing. General AI, which theoretically includes non-trivial foresight, independent problem identification, and problem prioritization based on something like a human value system, or human-like hopes and dreams does not yet exist. In Gelernter’s view, “the gap between the human and the [electronic] surrogate is permanent… Machines will continue to make life easier, healthier, richer, and more puzzling. And humans will continue to care, ultimately, about the same things they always have: about themselves, about one another, and many of them, about God.” (Gelernter, 1976)</p><p>In the next installment, we will consider, “What does AI offer humankind?”</p><p>Notes and references:</p><p>Portions of this article originally appeared in the Journal of the World Complexity Science Academy Volume 1, Issue 2 as “Artificial Intelligence in Mainstream Enterprise Applications”, Picirillo, D. 2020.<a href=\"https://www.wcsaglobal.org/volume-1-issue-2-2020/\">https://www.wcsaglobal.org/volume-1-issue-2-2020/</a></p><p>Gardner H., 1983, Frames of Mind: The Theory of Multiple Intelligences. New York, Fontana Press.</p><p>Gelernter, D., 1997, How Hard Is Chess? TIME, (May 19, 1997)</p><p>Stone P., Brooks R., Brynjolfsson E., Calo R., Etzioni O., Hager G., Hirschberg J., Kalyanakrishnan S., Kamar E., Kraus S., Leyton-Brown K., Parkes D., Press W., Saxenian A., Shah J., Tambe M., and Teller A., 2016. Artificial Intelligence and Life in 2030. One Hundred Year Study on Artificial Intelligence: Report of the 2015-2016 Study Panel, Stanford University, Stanford, CA, September 2016.<a href=\"http://ai100.stanford.edu/2016-report\">http://ai100.stanford.edu/2016-report</a></p><p><strong>Posts in this series</strong></p><ol><li>AI In Mainstream Enterprise Applications</li><li>What does AI offer humankind?</li><li>What Does AI Offer Users Of Mainstream Enterprise Systems?</li></ol>','','full_html'),('blog',0,76,806,'en',0,'<p>This article is one of a series on the subject of Artificial Intelligence in mainstream enterprise computing.</p><p>In 1996 and 1997, reigning world chess champion Garry Kasparov played two six-game matches against an IBM computer called Deep Blue. Kasparov won the first match. Deep Blue was victorious in the second match, marking the first time that a computer had defeated a reigning world champion. Today, any of us could buy an inexpensive chess program for our laptop computer which would consistently outplay Deep Blue. In 1997 however, Deep Blue’s victory was a milestone in the development of artificial intelligence (AI). There was much speculation at the time about the future of AI and about the similarities of computing machines and the human mind. Yale University professor David Gelernter urged restraint.</p><p>“The idea that Deep Blue has a mind is absurd. How can an object that wants nothing, fears nothing, enjoys nothing, needs nothing, and cares about nothing have a mind? It can win at chess, but not because it wants to. It isn’t happy when it wins or sad when it loses. What are its [post]-match plans if it beats Kasparov? Is it hoping to take Deep Pink out for a night on the town?” (Gelernter, 1997)</p><p>Ask ten people to define “artificial intelligence” and you will get ten different answers. This is, in some ways, beneficial ambiguity. Firm definitions can be needlessly constraining to those whose role it is to innovate. According to Stone et al at Stanford University, “the lack of a precise, universally accepted definition of AI probably has helped the field to grow, blossom, and advance at an ever-accelerating pace.” (Stanford, 2016). Nevertheless, to talk about a thing intelligently, it is worth a paragraph or two to define it as it is used in the present discussion. The word “artificial” is relatively easy to define. We use it to refer to things that do not occur naturally, things that are created by humans. The word “intelligence” is a bit more difficult. Philosophers, psychologists, anthropologists, and even theologians offer a variety of definitions. For the purposes of this article series, we will start with a definition which focuses on problem-solving. Psychologist Howard Gardner wrote, “Intelligence is the ability to solve problems, or to create products, that are valued within one or more cultural settings” (Gardner, 1983).</p><p>Thus, artificial intelligence or AI, as we shall use it here, is a machine capability, which does not occur naturally, to solve problems or create something of value. We call this the realm of narrow AI, where an intelligent apparatus is created to solve a particular kind of problem or create a particular type of valuable thing. General AI, which theoretically includes non-trivial foresight, independent problem identification, and problem prioritization based on something like a human value system, or human-like hopes and dreams does not yet exist. In Gelernter’s view, “the gap between the human and the [electronic] surrogate is permanent… Machines will continue to make life easier, healthier, richer, and more puzzling. And humans will continue to care, ultimately, about the same things they always have: about themselves, about one another, and many of them, about God.” (Gelernter, 1976)</p><p>In the next installment, we will consider, “What does AI offer humankind?”</p><p>Notes and references:</p><p>Portions of this article originally appeared in the Journal of the World Complexity Science Academy Volume 1, Issue 2 as “Artificial Intelligence in Mainstream Enterprise Applications”, Picirillo, D. 2020.<a href=\"https://www.wcsaglobal.org/volume-1-issue-2-2020/\">https://www.wcsaglobal.org/volume-1-issue-2-2020/</a></p><p>Gardner H., 1983, Frames of Mind: The Theory of Multiple Intelligences. New York, Fontana Press.</p><p>Gelernter, D., 1997, How Hard Is Chess? TIME, (May 19, 1997)</p><p>Stone P., Brooks R., Brynjolfsson E., Calo R., Etzioni O., Hager G., Hirschberg J., Kalyanakrishnan S., Kamar E., Kraus S., Leyton-Brown K., Parkes D., Press W., Saxenian A., Shah J., Tambe M., and Teller A., 2016. Artificial Intelligence and Life in 2030. One Hundred Year Study on Artificial Intelligence: Report of the 2015-2016 Study Panel, Stanford University, Stanford, CA, September 2016.<a href=\"http://ai100.stanford.edu/2016-report\">http://ai100.stanford.edu/2016-report</a></p><p><strong>Posts in this series</strong></p><ol><li>AI In Mainstream Enterprise Applications</li><li>What does AI offer humankind?</li><li>What Does AI Offer Users Of Mainstream Enterprise Systems?</li></ol>','','full_html'),('blog',0,77,201,'en',0,'<p>This article is one of a series on the subject of Artificial Intelligence in mainstream enterprise computing.</p><p>Information technology in general and AI in particular serve as assistants to humankind in problem-solving and value creation. Humans can articulate problems and propose solutions beyond their capacity to effectively execute the solution. That is, some solutions require computational capacity that exceeds human capacity in scale, complexity, or both.</p><p>It is important to distinguish between scale and complexity. Humans are more than capable of adding a column of numbers. Machines are better at scale, making short work of calculating totals and averages of thousands or millions of values. Humans are still better than AI at certain kinds of complex tasks when those tasks are performed on a small scale.</p><p>Amazon’s Alexa, Apple’s Siri, and Google’s Assistant use a special kind of AI, Natural Language Processing (NLP), to recognize spoken commands and questions, and to provide synthetic replies. As complex as these tasks might be, they are not as complex as human conversation which considers not only words and grammar, but tone, and non-verbal and paraverbal cues. Human conversations take place in multiple simultaneous contexts. Words and grammar mean different things in different conversations. Thus far, NLP allows machines to process language. It does not yet enable them to converse as humans do, bringing feelings, perceptions, and imagination into the exchange of information. On the other hand, humans can converse with only a limited number of other humans at once at a limited pace. On the other hand, a machine’s ability to tirelessly process long streams of natural language, even more than one at a time, is limited only by the technical architecture of the hardware and software on which it is realized.</p><p>Figure 1 positions some illustrative problem on axes of scale and complexity. The promise of AI is in the high-complexity, low-scale and high-complexity, high-scale quadrants.</p><p><img src=\"/sites/default/files/inline-images/scale-and-complexity-1.jpg\" data-entity-uuid=\"811a7876-8da6-4989-8474-f27eaee5dfc1\" data-entity-type=\"file\" width=\"500\" height=\"445\"></p><p>This is what makes widespread applications of AI possible – exponential increases in ubiquitous computing capacity. Computers which filled entire rooms in the 1960s were capable of little more than arithmetic at scale. Today, billions of mobile phones contain the computing capacity required to perform the complex tasks which we refer to as Artificial Intelligence. Except where human “wiring” remains the better tool for some kinds of problem-solving, machines can outperform humans in both scale and complexity. This may seem obvious, but it is exactly the point of all technology. The first sharpened stone was a better cutting instrument than human fingernails. This is what we humans do. We are toolmakers. We create things that allow us to solve problems and create value better, faster, and more reliably than we can with our innate capacities. AI is just a new tool. It may be an exceptionally interesting tool because, more than a sharpened stone, we see a bit of ourselves reflected in it.</p><p>Portions of this article originally appeared in the Journal of the World Complexity Science Academy Volume 1, Issue 2 as “Artificial Intelligence in Mainstrem Enterprise Applications”, Picirillo, D. 2020.<a href=\"https://www.wcsaglobal.org/volume-1-issue-2-2020/\">https://www.wcsaglobal.org/volume-1-issue-2-2020</a></p><ol><li>AI In Mainstream Enterprise Applications</li><li>What does AI offer humankind?</li><li>What Does AI Offer Users Of Mainstream Enterprise Systems?</li></ol>','','full_html'),('blog',0,77,202,'en',0,'<p>This article is one of a series on the subject of Artificial Intelligence in mainstream enterprise computing.</p><p>Information technology in general and AI in particular serve as assistants to humankind in problem-solving and value creation. Humans can articulate problems and propose solutions beyond their capacity to effectively execute the solution. That is, some solutions require computational capacity that exceeds human capacity in scale, complexity, or both.</p><p>It is important to distinguish between scale and complexity. Humans are more than capable of adding a column of numbers. Machines are better at scale, making short work of calculating totals and averages of thousands or millions of values. Humans are still better than AI at certain kinds of complex tasks when those tasks are performed on a small scale.</p><p>Amazon’s Alexa, Apple’s Siri, and Google’s Assistant use a special kind of AI, Natural Language Processing (NLP), to recognize spoken commands and questions, and to provide synthetic replies. As complex as these tasks might be, they are not as complex as human conversation which considers not only words and grammar, but tone, and non-verbal and paraverbal cues. Human conversations take place in multiple simultaneous contexts. Words and grammar mean different things in different conversations. Thus far, NLP allows machines to process language. It does not yet enable them to converse as humans do, bringing feelings, perceptions, and imagination into the exchange of information. On the other hand, humans can converse with only a limited number of other humans at once at a limited pace. On the other hand, a machine’s ability to tirelessly process long streams of natural language, even more than one at a time, is limited only by the technical architecture of the hardware and software on which it is realized.</p><p>Figure 1 positions some illustrative problem on axes of scale and complexity. The promise of AI is in the high-complexity, low-scale and high-complexity, high-scale quadrants.</p><p><img src=\"/sites/default/files/inline-images/scale-and-complexity-1.jpg\" data-entity-uuid=\"811a7876-8da6-4989-8474-f27eaee5dfc1\" data-entity-type=\"file\" width=\"500\" height=\"445\"></p><p>This is what makes widespread applications of AI possible – exponential increases in ubiquitous computing capacity. Computers which filled entire rooms in the 1960s were capable of little more than arithmetic at scale. Today, billions of mobile phones contain the computing capacity required to perform the complex tasks which we refer to as Artificial Intelligence. Except where human “wiring” remains the better tool for some kinds of problem-solving, machines can outperform humans in both scale and complexity. This may seem obvious, but it is exactly the point of all technology. The first sharpened stone was a better cutting instrument than human fingernails. This is what we humans do. We are toolmakers. We create things that allow us to solve problems and create value better, faster, and more reliably than we can with our innate capacities. AI is just a new tool. It may be an exceptionally interesting tool because, more than a sharpened stone, we see a bit of ourselves reflected in it.</p><p>Portions of this article originally appeared in the Journal of the World Complexity Science Academy Volume 1, Issue 2 as “Artificial Intelligence in Mainstrem Enterprise Applications”, Picirillo, D. 2020.<a href=\"https://www.wcsaglobal.org/volume-1-issue-2-2020/\">https://www.wcsaglobal.org/volume-1-issue-2-2020</a></p><ol><li>AI In Mainstream Enterprise Applications</li><li>What does AI offer humankind?</li><li>What Does AI Offer Users Of Mainstream Enterprise Systems?</li></ol>','','full_html'),('blog',0,77,242,'en',0,'<p>This article is one of a series on the subject of Artificial Intelligence in mainstream enterprise computing.</p><p>Information technology in general and AI in particular serve as assistants to humankind in problem-solving and value creation. Humans can articulate problems and propose solutions beyond their capacity to effectively execute the solution. That is, some solutions require computational capacity that exceeds human capacity in scale, complexity, or both.</p><p>It is important to distinguish between scale and complexity. Humans are more than capable of adding a column of numbers. Machines are better at scale, making short work of calculating totals and averages of thousands or millions of values. Humans are still better than AI at certain kinds of complex tasks when those tasks are performed on a small scale.</p><p>Amazon’s Alexa, Apple’s Siri, and Google’s Assistant use a special kind of AI, Natural Language Processing (NLP), to recognize spoken commands and questions, and to provide synthetic replies. As complex as these tasks might be, they are not as complex as human conversation which considers not only words and grammar, but tone, and non-verbal and paraverbal cues. Human conversations take place in multiple simultaneous contexts. Words and grammar mean different things in different conversations. Thus far, NLP allows machines to process language. It does not yet enable them to converse as humans do, bringing feelings, perceptions, and imagination into the exchange of information. On the other hand, humans can converse with only a limited number of other humans at once at a limited pace. On the other hand, a machine’s ability to tirelessly process long streams of natural language, even more than one at a time, is limited only by the technical architecture of the hardware and software on which it is realized.</p><p>Figure 1 positions some illustrative problem on axes of scale and complexity. The promise of AI is in the high-complexity, low-scale and high-complexity, high-scale quadrants.</p><p><img src=\"/sites/default/files/inline-images/scale-and-complexity-1.jpg\" data-entity-uuid=\"811a7876-8da6-4989-8474-f27eaee5dfc1\" data-entity-type=\"file\" width=\"500\" height=\"445\"></p><p>This is what makes widespread applications of AI possible – exponential increases in ubiquitous computing capacity. Computers which filled entire rooms in the 1960s were capable of little more than arithmetic at scale. Today, billions of mobile phones contain the computing capacity required to perform the complex tasks which we refer to as Artificial Intelligence. Except where human “wiring” remains the better tool for some kinds of problem-solving, machines can outperform humans in both scale and complexity. This may seem obvious, but it is exactly the point of all technology. The first sharpened stone was a better cutting instrument than human fingernails. This is what we humans do. We are toolmakers. We create things that allow us to solve problems and create value better, faster, and more reliably than we can with our innate capacities. AI is just a new tool. It may be an exceptionally interesting tool because, more than a sharpened stone, we see a bit of ourselves reflected in it.</p><p>Portions of this article originally appeared in the Journal of the World Complexity Science Academy Volume 1, Issue 2 as “Artificial Intelligence in Mainstrem Enterprise Applications”, Picirillo, D. 2020.<a href=\"https://www.wcsaglobal.org/volume-1-issue-2-2020/\">https://www.wcsaglobal.org/volume-1-issue-2-2020</a></p><ol><li>AI In Mainstream Enterprise Applications</li><li>What does AI offer humankind?</li><li>What Does AI Offer Users Of Mainstream Enterprise Systems?</li></ol>','','full_html'),('blog',0,77,477,'en',0,'<p>This article is one of a series on the subject of Artificial Intelligence in mainstream enterprise computing.</p><p>Information technology in general and AI in particular serve as assistants to humankind in problem-solving and value creation. Humans can articulate problems and propose solutions beyond their capacity to effectively execute the solution. That is, some solutions require computational capacity that exceeds human capacity in scale, complexity, or both.</p><p>It is important to distinguish between scale and complexity. Humans are more than capable of adding a column of numbers. Machines are better at scale, making short work of calculating totals and averages of thousands or millions of values. Humans are still better than AI at certain kinds of complex tasks when those tasks are performed on a small scale.</p><p>Amazon’s Alexa, Apple’s Siri, and Google’s Assistant use a special kind of AI, Natural Language Processing (NLP), to recognize spoken commands and questions, and to provide synthetic replies. As complex as these tasks might be, they are not as complex as human conversation which considers not only words and grammar, but tone, and non-verbal and paraverbal cues. Human conversations take place in multiple simultaneous contexts. Words and grammar mean different things in different conversations. Thus far, NLP allows machines to process language. It does not yet enable them to converse as humans do, bringing feelings, perceptions, and imagination into the exchange of information. On the other hand, humans can converse with only a limited number of other humans at once at a limited pace. On the other hand, a machine’s ability to tirelessly process long streams of natural language, even more than one at a time, is limited only by the technical architecture of the hardware and software on which it is realized.</p><p>Figure 1 positions some illustrative problem on axes of scale and complexity. The promise of AI is in the high-complexity, low-scale and high-complexity, high-scale quadrants.</p><p><img src=\"/sites/default/files/inline-images/scale-and-complexity-1.jpg\" data-entity-uuid=\"811a7876-8da6-4989-8474-f27eaee5dfc1\" data-entity-type=\"file\" width=\"500\" height=\"445\"></p><p>This is what makes widespread applications of AI possible – exponential increases in ubiquitous computing capacity. Computers which filled entire rooms in the 1960s were capable of little more than arithmetic at scale. Today, billions of mobile phones contain the computing capacity required to perform the complex tasks which we refer to as Artificial Intelligence. Except where human “wiring” remains the better tool for some kinds of problem-solving, machines can outperform humans in both scale and complexity. This may seem obvious, but it is exactly the point of all technology. The first sharpened stone was a better cutting instrument than human fingernails. This is what we humans do. We are toolmakers. We create things that allow us to solve problems and create value better, faster, and more reliably than we can with our innate capacities. AI is just a new tool. It may be an exceptionally interesting tool because, more than a sharpened stone, we see a bit of ourselves reflected in it.</p><p>Portions of this article originally appeared in the Journal of the World Complexity Science Academy Volume 1, Issue 2 as “Artificial Intelligence in Mainstrem Enterprise Applications”, Picirillo, D. 2020.<a href=\"https://www.wcsaglobal.org/volume-1-issue-2-2020/\">https://www.wcsaglobal.org/volume-1-issue-2-2020</a></p><ol><li>AI In Mainstream Enterprise Applications</li><li>What does AI offer humankind?</li><li>What Does AI Offer Users Of Mainstream Enterprise Systems?</li></ol>','','full_html'),('blog',0,77,557,'en',0,'<p>This article is one of a series on the subject of Artificial Intelligence in mainstream enterprise computing.</p><p>Information technology in general and AI in particular serve as assistants to humankind in problem-solving and value creation. Humans can articulate problems and propose solutions beyond their capacity to effectively execute the solution. That is, some solutions require computational capacity that exceeds human capacity in scale, complexity, or both.</p><p>It is important to distinguish between scale and complexity. Humans are more than capable of adding a column of numbers. Machines are better at scale, making short work of calculating totals and averages of thousands or millions of values. Humans are still better than AI at certain kinds of complex tasks when those tasks are performed on a small scale.</p><p>Amazon’s Alexa, Apple’s Siri, and Google’s Assistant use a special kind of AI, Natural Language Processing (NLP), to recognize spoken commands and questions, and to provide synthetic replies. As complex as these tasks might be, they are not as complex as human conversation which considers not only words and grammar, but tone, and non-verbal and paraverbal cues. Human conversations take place in multiple simultaneous contexts. Words and grammar mean different things in different conversations. Thus far, NLP allows machines to process language. It does not yet enable them to converse as humans do, bringing feelings, perceptions, and imagination into the exchange of information. On the other hand, humans can converse with only a limited number of other humans at once at a limited pace. On the other hand, a machine’s ability to tirelessly process long streams of natural language, even more than one at a time, is limited only by the technical architecture of the hardware and software on which it is realized.</p><p>Figure 1 positions some illustrative problem on axes of scale and complexity. The promise of AI is in the high-complexity, low-scale and high-complexity, high-scale quadrants.</p><p><img src=\"/sites/default/files/inline-images/scale-and-complexity-1.jpg\" data-entity-uuid=\"811a7876-8da6-4989-8474-f27eaee5dfc1\" data-entity-type=\"file\" width=\"500\" height=\"445\"></p><p>This is what makes widespread applications of AI possible – exponential increases in ubiquitous computing capacity. Computers which filled entire rooms in the 1960s were capable of little more than arithmetic at scale. Today, billions of mobile phones contain the computing capacity required to perform the complex tasks which we refer to as Artificial Intelligence. Except where human “wiring” remains the better tool for some kinds of problem-solving, machines can outperform humans in both scale and complexity. This may seem obvious, but it is exactly the point of all technology. The first sharpened stone was a better cutting instrument than human fingernails. This is what we humans do. We are toolmakers. We create things that allow us to solve problems and create value better, faster, and more reliably than we can with our innate capacities. AI is just a new tool. It may be an exceptionally interesting tool because, more than a sharpened stone, we see a bit of ourselves reflected in it.</p><p>Portions of this article originally appeared in the Journal of the World Complexity Science Academy Volume 1, Issue 2 as “Artificial Intelligence in Mainstrem Enterprise Applications”, Picirillo, D. 2020.<a href=\"https://www.wcsaglobal.org/volume-1-issue-2-2020/\">https://www.wcsaglobal.org/volume-1-issue-2-2020</a></p><ol><li>AI In Mainstream Enterprise Applications</li><li>What does AI offer humankind?</li><li>What Does AI Offer Users Of Mainstream Enterprise Systems?</li></ol>','','full_html'),('blog',0,77,632,'en',0,'<p>This article is one of a series on the subject of Artificial Intelligence in mainstream enterprise computing.</p><p>Information technology in general and AI in particular serve as assistants to humankind in problem-solving and value creation. Humans can articulate problems and propose solutions beyond their capacity to effectively execute the solution. That is, some solutions require computational capacity that exceeds human capacity in scale, complexity, or both.</p><p>It is important to distinguish between scale and complexity. Humans are more than capable of adding a column of numbers. Machines are better at scale, making short work of calculating totals and averages of thousands or millions of values. Humans are still better than AI at certain kinds of complex tasks when those tasks are performed on a small scale.</p><p>Amazon’s Alexa, Apple’s Siri, and Google’s Assistant use a special kind of AI, Natural Language Processing (NLP), to recognize spoken commands and questions, and to provide synthetic replies. As complex as these tasks might be, they are not as complex as human conversation which considers not only words and grammar, but tone, and non-verbal and paraverbal cues. Human conversations take place in multiple simultaneous contexts. Words and grammar mean different things in different conversations. Thus far, NLP allows machines to process language. It does not yet enable them to converse as humans do, bringing feelings, perceptions, and imagination into the exchange of information. On the other hand, humans can converse with only a limited number of other humans at once at a limited pace. On the other hand, a machine’s ability to tirelessly process long streams of natural language, even more than one at a time, is limited only by the technical architecture of the hardware and software on which it is realized.</p><p>Figure 1 positions some illustrative problem on axes of scale and complexity. The promise of AI is in the high-complexity, low-scale and high-complexity, high-scale quadrants.</p><p><img src=\"/sites/default/files/inline-images/scale-and-complexity-1.jpg\" data-entity-uuid=\"811a7876-8da6-4989-8474-f27eaee5dfc1\" data-entity-type=\"file\" width=\"500\" height=\"445\"></p><p>This is what makes widespread applications of AI possible – exponential increases in ubiquitous computing capacity. Computers which filled entire rooms in the 1960s were capable of little more than arithmetic at scale. Today, billions of mobile phones contain the computing capacity required to perform the complex tasks which we refer to as Artificial Intelligence. Except where human “wiring” remains the better tool for some kinds of problem-solving, machines can outperform humans in both scale and complexity. This may seem obvious, but it is exactly the point of all technology. The first sharpened stone was a better cutting instrument than human fingernails. This is what we humans do. We are toolmakers. We create things that allow us to solve problems and create value better, faster, and more reliably than we can with our innate capacities. AI is just a new tool. It may be an exceptionally interesting tool because, more than a sharpened stone, we see a bit of ourselves reflected in it.</p><p>Portions of this article originally appeared in the Journal of the World Complexity Science Academy Volume 1, Issue 2 as “Artificial Intelligence in Mainstrem Enterprise Applications”, Picirillo, D. 2020.<a href=\"https://www.wcsaglobal.org/volume-1-issue-2-2020/\">https://www.wcsaglobal.org/volume-1-issue-2-2020</a></p><ol><li>AI In Mainstream Enterprise Applications</li><li>What does AI offer humankind?</li><li>What Does AI Offer Users Of Mainstream Enterprise Systems?</li></ol>','','full_html'),('blog',0,77,758,'en',0,'<p>This article is one of a series on the subject of Artificial Intelligence in mainstream enterprise computing.</p><p>Information technology in general and AI in particular serve as assistants to humankind in problem-solving and value creation. Humans can articulate problems and propose solutions beyond their capacity to effectively execute the solution. That is, some solutions require computational capacity that exceeds human capacity in scale, complexity, or both.</p><p>It is important to distinguish between scale and complexity. Humans are more than capable of adding a column of numbers. Machines are better at scale, making short work of calculating totals and averages of thousands or millions of values. Humans are still better than AI at certain kinds of complex tasks when those tasks are performed on a small scale.</p><p>Amazon’s Alexa, Apple’s Siri, and Google’s Assistant use a special kind of AI, Natural Language Processing (NLP), to recognize spoken commands and questions, and to provide synthetic replies. As complex as these tasks might be, they are not as complex as human conversation which considers not only words and grammar, but tone, and non-verbal and paraverbal cues. Human conversations take place in multiple simultaneous contexts. Words and grammar mean different things in different conversations. Thus far, NLP allows machines to process language. It does not yet enable them to converse as humans do, bringing feelings, perceptions, and imagination into the exchange of information. On the other hand, humans can converse with only a limited number of other humans at once at a limited pace. On the other hand, a machine’s ability to tirelessly process long streams of natural language, even more than one at a time, is limited only by the technical architecture of the hardware and software on which it is realized.</p><p>Figure 1 positions some illustrative problem on axes of scale and complexity. The promise of AI is in the high-complexity, low-scale and high-complexity, high-scale quadrants.</p><p><img src=\"/sites/default/files/inline-images/scale-and-complexity-1.jpg\" data-entity-uuid=\"811a7876-8da6-4989-8474-f27eaee5dfc1\" data-entity-type=\"file\" width=\"500\" height=\"445\" alt=\" promise of AI\"></p><p>This is what makes widespread applications of AI possible – exponential increases in ubiquitous computing capacity. Computers which filled entire rooms in the 1960s were capable of little more than arithmetic at scale. Today, billions of mobile phones contain the computing capacity required to perform the complex tasks which we refer to as Artificial Intelligence. Except where human “wiring” remains the better tool for some kinds of problem-solving, machines can outperform humans in both scale and complexity. This may seem obvious, but it is exactly the point of all technology. The first sharpened stone was a better cutting instrument than human fingernails. This is what we humans do. We are toolmakers. We create things that allow us to solve problems and create value better, faster, and more reliably than we can with our innate capacities. AI is just a new tool. It may be an exceptionally interesting tool because, more than a sharpened stone, we see a bit of ourselves reflected in it.</p><p>Portions of this article originally appeared in the Journal of the World Complexity Science Academy Volume 1, Issue 2 as “Artificial Intelligence in Mainstrem Enterprise Applications”, Picirillo, D. 2020.<a href=\"https://www.wcsaglobal.org/volume-1-issue-2-2020/\">https://www.wcsaglobal.org/volume-1-issue-2-2020</a></p><ol><li>AI In Mainstream Enterprise Applications</li><li>What does AI offer humankind?</li><li>What Does AI Offer Users Of Mainstream Enterprise Systems?</li></ol>','','full_html'),('blog',0,77,807,'en',0,'<p>This article is one of a series on the subject of Artificial Intelligence in mainstream enterprise computing.</p><p>Information technology in general and AI in particular serve as assistants to humankind in problem-solving and value creation. Humans can articulate problems and propose solutions beyond their capacity to effectively execute the solution. That is, some solutions require computational capacity that exceeds human capacity in scale, complexity, or both.</p><p>It is important to distinguish between scale and complexity. Humans are more than capable of adding a column of numbers. Machines are better at scale, making short work of calculating totals and averages of thousands or millions of values. Humans are still better than AI at certain kinds of complex tasks when those tasks are performed on a small scale.</p><p>Amazon’s Alexa, Apple’s Siri, and Google’s Assistant use a special kind of AI, Natural Language Processing (NLP), to recognize spoken commands and questions, and to provide synthetic replies. As complex as these tasks might be, they are not as complex as human conversation which considers not only words and grammar, but tone, and non-verbal and paraverbal cues. Human conversations take place in multiple simultaneous contexts. Words and grammar mean different things in different conversations. Thus far, NLP allows machines to process language. It does not yet enable them to converse as humans do, bringing feelings, perceptions, and imagination into the exchange of information. On the other hand, humans can converse with only a limited number of other humans at once at a limited pace. On the other hand, a machine’s ability to tirelessly process long streams of natural language, even more than one at a time, is limited only by the technical architecture of the hardware and software on which it is realized.</p><p>Figure 1 positions some illustrative problem on axes of scale and complexity. The promise of AI is in the high-complexity, low-scale and high-complexity, high-scale quadrants.</p><p><img src=\"/sites/default/files/inline-images/scale-and-complexity-1.jpg\" data-entity-uuid=\"811a7876-8da6-4989-8474-f27eaee5dfc1\" data-entity-type=\"file\" alt=\" promise of AI\" width=\"500\" height=\"445\"></p><p>This is what makes widespread applications of AI possible – exponential increases in ubiquitous computing capacity. Computers which filled entire rooms in the 1960s were capable of little more than arithmetic at scale. Today, billions of mobile phones contain the computing capacity required to perform the complex tasks which we refer to as Artificial Intelligence. Except where human “wiring” remains the better tool for some kinds of problem-solving, machines can outperform humans in both scale and complexity. This may seem obvious, but it is exactly the point of all technology. The first sharpened stone was a better cutting instrument than human fingernails. This is what we humans do. We are toolmakers. We create things that allow us to solve problems and create value better, faster, and more reliably than we can with our innate capacities. AI is just a new tool. It may be an exceptionally interesting tool because, more than a sharpened stone, we see a bit of ourselves reflected in it.</p><p>Portions of this article originally appeared in the Journal of the World Complexity Science Academy Volume 1, Issue 2 as “Artificial Intelligence in Mainstrem Enterprise Applications”, Picirillo, D. 2020.<a href=\"https://www.wcsaglobal.org/volume-1-issue-2-2020/\">https://www.wcsaglobal.org/volume-1-issue-2-2020</a></p><ol><li>AI In Mainstream Enterprise Applications</li><li>What does AI offer humankind?</li><li>What Does AI Offer Users Of Mainstream Enterprise Systems?</li></ol>','','full_html'),('blog',0,78,203,'en',0,'<p>This article is one of a series on the subject of Artificial Intelligence in mainstream enterprise computing.</p><p>Leaders and managers of businesses, non-profit organizations, government agencies and others have something in common. They have organizational goals and organizational stakeholders. Whether those stakeholders are owners, customers, social service clients, or citizen constituents, the organizational goals must align in whole or in part with solving a problem or creating something of value for stakeholders. Ultimately, as AI becomes widely adopted, everyone stands to benefit. We are all consumers, citizens, and owners. We are all stakeholders.</p><p>Here again some definitions are necessary. By “enterprise systems”, we mean solutions built of software applications, data, and supporting technologies which enable an organization to achieve its distinct goals and create value for its stakeholders. But we also include in this definition of system, the humans who use the system, the humans who derive some benefit from it, and the policies and operating procedures which govern the use of the technical solution. By “mainstream”, we mean those solutions that are widely adopted or that have the potential for wide adoption yielding transformed operational processes across industry sectors.</p><ul><li>The field of artificial intelligence (AI) is finally yielding valuable smart devices and applications that do more than win games against human champions. According to a report from the Frederick S. Pardee Center for International Futures at the University of Denver, the products of AI are changing the competitive landscape in several industry sectors and are poised to upend operations in many business functions« (Kiron, 2017).</li></ul><p>It is tempting to omit computer games from this discussion. We might not think that they create real value for the stakeholders. But the consumers who pay for them clearly find value in them as a form of entertainment. Further, the broad genre of computer applications, games and simulations, which incorporate advanced AI technologies, create stakeholder value as training and development platforms. One need to look no further than commercial flight simulators which allow students and pilots of all levels of experience to train and learn without the risk of making inappropriate contact with the ground in a real aircraft with real people aboard.</p><p>For over half a century, enterprises of all kinds have adopted successive generations of information technology to create stakeholder value by increasing sales, reducing costs, producing widgets, or delivering services faster and more reliably. Organizations of all sizes today use a computer of some kind to house their Systems of Record – a system for the collection and management of transactional information, for operational needs and management reporting. Some organizations find ways to achieve competitive advantage through clever uses of Information Technology, often doing the same thing as their competitors, just doing it faster or cheaper. We can call this a System of Differentiation. A few companies change the marketplace through Systems of Innovation – innovative applications of Information Technology. A leading Information Technology research firm introduced this three-layer model in 2012, referring to it as “Pace Layered Application Strategy” (Gartner, 2012) because each layer promises to drive organizational change and accelerate value creation at a different pace.</p><p>The most well-known example of Systems of Innovation is an entire enterprise – Amazon.com. Beginning as an online bookseller, Amazon innovated so profoundly that they almost single-handedly killed brick and mortar bookstores. It is telling that they are not known as Amazon, Incorporated, or the Amazon Company. They are known by their Internet domain name. Today, their technology innovations have not only transformed how households and business acquire all manner of goods, their technology itself has become a market-disruptive service in the form of Amazon Web Services (AWS). Further, AWS, along with Microsoft Azure, IBM Watson, and others are now commoditizing elements of their AI infrastructure providing an unprecedented opportunity for enterprises which are not among the “tech giants’ to employ these technologies in their pursuit of stakeholder value.</p><p>Table 1 lists a sample of the AI services provided by AI that enterprises can integrate into their systems. According to Amazon, “you get instant access to fast, high quality AI tools based on the same technology used to power Amazon’s own businesses.” (AWS, 2021)</p><p><strong>Table 1: Sample AWS AI Services (source: AWS, 2021)</strong></p><table border=\"1\" cellspacing=\"0\" cellpadding=\"8\"><thead><tr><th>Service Name</th><th>Service Description</th></tr></thead><tbody><tr><td>Amazon CodeGuru</td><td>Automate code reviews to improve software quality</td></tr><tr><td>Amazon Comprehend</td><td>Discover insights and relationships in text</td></tr><tr><td>Amazon Fraud Detector</td><td>Detect online fraud faster</td></tr><tr><td>Amazon Lex</td><td>Build voice and text chatbots</td></tr><tr><td>Amazon Polly</td><td>Turn text into lifelike speech</td></tr><tr><td>Amazon Recognition</td><td>Analyze image and video</td></tr><tr><td>Amazon Transcribe</td><td>Automatic speech recognition</td></tr></tbody></table><p>Table 2 lists some of Microsoft’s AI services provide under a product line called Azure Cognitive Services.</p><p><strong>Table 2: Sample Microsoft AI Services (Microsoft Azure Cognitive Services, 2021)</strong></p><table border=\"1\" cellspacing=\"0\" cellpadding=\"8\"><thead><tr><th>Service Name</th><th>Service Description</th></tr></thead><tbody><tr><td>Content Moderator</td><td>Detect potentially offensive or unwanted content</td></tr><tr><td>Text Analytics</td><td>Detect sentiment, key phrases, and named entities</td></tr><tr><td>Translator</td><td>Detect and translate more than 60 supported languages</td></tr><tr><td>Speaker Recognition</td><td>Identify and verify the people speaking based on audio</td></tr><tr><td>Computer Vision</td><td>Analyze content images</td></tr><tr><td>Face</td><td>Detect and identify people and emotions in images</td></tr><tr><td>Video Indexer</td><td>Analyze the visual and audio channels of a video, and index its content</td></tr></tbody></table>','','full_html'),