<p>We believe in the practical application of best practices and industry thought leadership. Practical application is achieved through simple principles such as the seven ITIL V4 guiding principles:</p><ul><li>Focus on value</li><li>Start where you are</li><li>Progress iteratively with feedback</li><li>Collaborate and promote visibility</li><li>Think and work holistically</li><li>Keep it simple and practical</li><li>Optimize and automate</li></ul>