<p>The customer organization employed a ‘proof of play’ auditing process in order to show stakeholders that relevant content was displayed on digital displays of more than 100,000 devices that has been installed in doctor’s offices all over the country. The ‘proof of play’ process leveraged the technology of image processing and EXIF data.<br><br>The customer’s Data Engineering and Data Science team was tasked with helping passage this proof-of-play batch process to run in real time. The team quickly decided on the tech stacks of AWS micro-services (Lambda, S3, and RDS) with python as the programming language. Their challenge however was one of staffing. The data science/engineering team had to necessarily scale quickly in order to support the rapidly growing install-base, and finding the right talent proved to be a challenge in light of the customer’s allocated budget and the short supply of experienced professionals in this high-demand area.</p>